Let's not talk about the Cheng and Jia families.
For Li Dong, they were all outsiders. Naturally, there was no friendship between them.
On the 8th of December, Li Dong met Du Juan again.
It had only been four days since their last meeting.
But this time, when he saw Du Juan again, Du Juan was even more tired and older than the last time.
Li Dong was pressuring her, Cheng Xiao and the others were pressuring her, Su Ning was pressuring her, Cheng Gang and the others were pressuring her, including the Huang Family!
She was a woman who had suffered too much recently.
Every night, when she felt that the person beside her was not there, Du Juan would shed tears. Her strength in front of others couldn't stop the weakness and exhaustion behind her back.
When they met again, Du Juan went straight to the point, "General Manager Li, 12% is impossible. Now that Gome is suspended from issuing new shares, the shares in our hands are only about 70%. No one can accept it if we give you so much at once. Instead of that, we might as well fight to the death. With Gome's foundation, you won't be able to shake us so easily. 5%, this is our bottom line! "
Li Dong said with a smile, "Mr. Du's words are really straightforward. But I rarely change my conditions.
Our cooperation with Huarun has just started these few days.
Coincidentally, I reached an agreement with Old Zhang of Suning two days ago. We will try the O2O model together in Yu Province. Our logistics will serve the three groups.
If Manager Du isn't in a hurry, we can wait for a few days to see the effect.
After all, the proportion of online shopping is relatively small now, so it won't have much impact on you.
If Manager Du thinks that this is harmless and won't shake Gome's foundation, then you don't have to force me to cooperate. That will be a big loss.
Let's see the effect first. It won't be too late to find me after you see the effect. "
Du Juan looked helpless. If I didn't know about this, I wouldn't have come to you now.
How can I see the effect?
The three groups joined hands to consciously reduce Gome's space. What else can Gome do except to fight?
Not to mention the impact of the online channel, the three guilds were encircling Gome at the same time. Gome would have a hard time.
When doing business, especially in the competition of the same trade, price wars had always been the most important method.
Far away, China Resources, and Suning are cooperating with each other now. For the suppliers and major home appliance manufacturers, in order to stabilize the distribution channels and expand the market, they will give them more benefits.
Far away, if the two sides were to go to war, the few companies would use the preferential treatment from their suppliers to start a war with them.
But Gome is different. Those home appliance manufacturers will not give them discounts at this time. There is no reason for them to invest in both.
It was three against one. Who would win and who would lose was already decided.
Du Juan understood that rather than wasting resources on Gome, it was better to fully support the three families Far away.
Moreover, Far away's online channels weren't weak either. Plus, the cost of doing so was lower.
So far away, they had also reached an agreement with the major manufacturers to rent their warehouses. It could be considered as direct sales.
The cost had dropped yet again!
If it was a price war, Gome would lose without a doubt!
Normally, this wouldn't happen, and the manufacturers wouldn't give up on Gome. But it was different now.
Old Huang was in jail. Gome was short of funds, internal power struggles, and external enemies …
At this time, what choice was there to make?
So far away, once the cooperation starts, if Gome accepts the challenge, it can only subsidize the price difference. For Gome, which is already short of funds, it's like adding hail to snow.
As time goes on, it might really bring down the entire company.
Realizing the serious consequences, Du Juan had to take the initiative to look for Li Dong.
At the very least, they can't let their cooperation with Suning succeed. Otherwise, it will be dangerous.
If these guys get a taste of the sweetness in Yu Province, who can guarantee that their next cooperation won't be a national one?
Although these two companies are also competitors, one Gome is enough for them to digest for a few years.
Li Dong's toughness was also based on this foundation.
Du Juan was really tired. It was fine when Old Huang was there, but now these b * stards are bullying a woman like her!
Zhang Jindong, Li Dong, Cheng Xiao …
These people aren't weak.
Even if Old Huang is still there, they have to be careful and think of a way to resist their attack. In the end, they might have to pay a price.
But now, Old Huang is in jail. Who would be afraid of Gome?
After all, Du Juan doesn't have a reputation in the business world. She can't even suppress Cheng Xiao, so how can she suppress Li Dong and the others?
Du Juan took a light breath and said in a deep voice, "8%, this is the limit. If General Manager Li is still not satisfied, pretend that I didn't come today. I'd rather lose some of my profits and withdraw from some territories than give Gome to others! If it's more than 10%, even Old Huang won't agree! "
Li Dong raised his eyebrows and smiled. "Director Du, don't be so anxious. Let's not talk about this first. I still have something to make clear. The shares are just the foundation. The most important thing is still something else. Your Gome e-commerce and Kuba must be completely merged into Far Away Mall. Completely, not with you guys maintaining your leadership! "
Du Juan's pupils shrank. She was speechless for a long time.
Completely merged!
In other words, their online channels are completely handed over to Far Away. They can never take it back!
If they want to do online business in the future, they can only start from scratch.
This is a different concept from cooperation!
Du Juan said in a deep voice, "General Manager Li, is it necessary to completely merge?"
Li Dong affirmed. "Of course it is necessary. I want to maintain the purity of Far Away Mall. I don't want there to be a second voice in Far Away.
As for the online channels, I've said it before. You have to completely hand them over.
In the future, we will set up a retail alliance. This is also my request and bottom line.
Of course, you can choose not to join. If you join, there will be no more discussion about the online channels.
Otherwise, who should I listen to if all of you say one thing at a time?
Everyone knows my style, Li Dong. Sometimes, the decisions I make might not be good. It's normal to suffer losses.
When that time comes, do you dare to follow me?
I won't listen to all of you. You'll only make yourself angry. There's no need for that. "
Du Juan was a little conflicted. But she quickly said, "I can agree to this. But the board might not approve …"
Li Dong frowned. "At this time, is Director Du still playing dumb with me? You guys are still the absolute leader in the board. Also, you guys don't pay much attention to the online channels. You guys are short of money now. If Gome e-commerce and Kuba are merged into Far Away Mall, you guys will still have a considerable income. It's better than selling the physical stores, right? "
Li Dong added, "If you agree to this, I can accept 8%."
Du Juan was a little tempted. But she still said, "When we acquired Kuba, we spent 60 million …"
Li Dong interrupted. "200 million. Gome e-commerce isn't that great. It might not be comparable to Kuba. I'll give 200 million. It's quite a premium.
But the premise is that the website is not just a website. If it's really just a website, I don't need it.
You guys have to cooperate with our O2O. You guys have to handle the online orders according to our requirements.
We'll send people to take over the website. There's no need to change the name. It'll just be a secondary channel for Far Away Mall. Also, we'll send people to Gome for the online channels.
These are all prerequisites. Don't give up on the online channels after we spend money to buy it. Then, it'll be useless to me.
Let's make this clear in advance so that we won't look bad. Director Du, what do you think? "
Du Juan took a deep breath and gritted her teeth. "Okay!"
"As for the other 8%, based on the market value before the suspension …"
Before Li Dong could finish, Du Juan said in a deep voice, "Gome's share price has always been undervalued. Also, just the listed portion cannot represent the entire value of Gome!"
If it was purely based on the share price, the market had not been good this year. Coupled with various factors, the listed portion of Gome's market value was not much.
Before the suspension, the total market value was only about 20 billion.
Once the listing resumed, it might fall again.
At its peak, Gome's market value was as high as 50 billion!
There was a huge difference in the time it took to go back and forth.
However, Li Dong smiled and said, "You said it yourself. The listed portion is the listed portion. What I'm doing now is also the listed portion. You guys are still in charge of the unlisted portion. That can't be used to measure the entire Gome. Unless you package all these assets and inject them into the listed portion, then we can talk about other prices. Director Du, there shouldn't be any problem with what I said, right? "
Gome's listed portion only had about two-thirds of its stores.
The rest of the assets were in the hands of the Huang Group.
Li Dong did not want to spend so much money, so he took the initiative to pay for Gome.
Seeing that Du Juan did not say anything, Li Dong continued, "1.5 billion. Far away's entry will help you solve a lot of problems. The listing resumption is just around the corner. After that, the share price will rise. These additional benefits should also be taken into account. A few days ago, I got 1 million shares from Baidu with just a few words. I'm sure many of you know about this. It's not a big problem for my name to take advantage of 100 million of your shares. "
Du Juan gritted her teeth so hard that they almost broke!
Was this a matter of 100 million?
Market value did not represent value. It did not represent the total assets!
The listed portion was around 50 billion. 8% would be 4 billion!
Li Dong immediately offered 1.5 billion. Including the online portion, 1.7 billion. He would become Gome's biggest shareholder other than the Huang Group!
Even though she was furious and wanted to slap this bastard to death, Du Juan suppressed her anger and said, "General Manager Li must be joking. I will not talk about the online portion. 200 million is actually the price of the website.
As for our continued cooperation, I did not mention it. If I really mentioned it, does General Manager Li think 200 million can solve the problem?
I thought that General Manager Li would be satisfied. I did not mention the benefits involved, but it does not mean that I do not know.
Far away will continue to be the main brand of Gome. To put it bluntly, even 2 billion is worth it!
But I did not say it because I do not want to continue to be entangled in this matter. I sincerely want to cooperate with General Manager Li!
As for the shares, I think General Manager Li should take the initiative to increase the price. I am not surprised that General Manager Li offered 5 billion.
But now, General Manager Li has broken my expectations. 1.5 billion! "
Du Juan could not continue. 1.5 billion. Do you think I am an idiot?
Li Dong was determined to get the online portion, and Du Juan also wanted to cut the Gordian knot. She will mention this matter later.
She did not expect that Li Dong was even greedier in the offline portion!
Li Dong smiled and was not ashamed at all. Instead, he criticized, "At the beginning of the year, Gome's merger failed and lost its dominance in the home appliances industry.
First and second are two completely different concepts.
This year, you are being suppressed by Suning, and your brand's value is greatly reduced!
Don't you think it is ridiculous that you are still doing things according to your old ideas now?
Also, I have said that not all of your products are listed, and you can't represent Gome.
This year, the real estate market plunged, and Gome is not worth much now. "
The reason why Li Dong mentioned real estate is related to the actual situation of Gome.
Of course, the details are complicated.
In a nutshell, Gome is divided into Gome Home Appliances and Pengrun Real Estate.
The listed company is not Gome Home Appliances, but Pengrun Real Estate.
However, Pengrun owns 65% of Gome Home Appliances' shares, and this is why Li Dong said only two-thirds of Gome Home Appliances' assets are listed.
The remaining assets are not injected into the listed companies yet.
This year, the real estate market was hit hard, and this is also one of the reasons why Gome's market value plunged. In fact, all the listed real estate companies are falling, and Gome is not the only one.
However, real estate and retail are usually inseparable.
A portion of Gome's stores are self-purchased, and the ownership belongs to Pengrun Real Estate. Gome Home Appliances alone is not that valuable.
However, since he wants to acquire the stores, he must acquire the ownership of the stores, or else he will have to rent Pengrun's house. Li Dong is not stupid. Why would he do such a thing?
Du Juan has already been defeated by Li Dong's shamelessness. She knows that she can't win against him in an argument.
At this time, Du Juan can only say, "General Manager Li, I don't deny that after Suning acquired Dazhong, there are signs of it overtaking Gome.
However, this does not mean that Gome is worthless!
After so many years, we are number one, and it is not something that Suning can shake in such a short period of time …
Forget it, even if we agree on the price today, there is not much meaning.
As for General Manager Li's conditions, we still have to go through the board of directors.
If General Manager Li is sincere, he can send someone to talk to us. As for the 1.5 billion, General Manager Li can stop mentioning it. "
Du Juan can't be bothered to talk nonsense with him. 1.5 billion, you might as well kill me.
According to Li Dong's price, all of Gome is less than 20 billion in Li Dong's hands. Even with the unlisted assets, it is probably less than 25 billion.
This is all of it!
If this is the case, the Huang Family's wealth will shrink by more than half.
Don't forget, a few years ago, Old Huang was the richest man in China. Now, his net worth is less than 10 billion because of Li Dong.
Li Dong can only bully women!
Du Juan made up her mind. She would go back and look for Cheng Xiao and Fu Kang. She would let them fight each other. The price Li Dong offered was a total loss. It was not like they were the only ones.
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