August 17th, 10 PM, major e-commerce websites ushered in their last peak period.
At midnight, the month-long promotion officially came to an end.
After midnight, it was the 18th.
…
In the class reunion group.
The messages were flashing non-stop just after midnight.
Zhang Jindong, who had just joined the group, was the first to say, "Suning's monthly sales volume is 1.4 billion, a record high. Let's celebrate!"
Suning's online shopping mall had just changed its name to Suning's, almost a year earlier than in his previous life.
At this time, Suning's target audience was very small.
It was not an exaggeration to say that it had created a miracle by reaching 1.4 billion in a single month.
To put it simply, in the past few years, even Red Child, Mai Dong, and Big Dipper were listed in the B2C market.
Even if their share was very small, at least they could be listed separately.
What about Suning?
Suning's B2C market had always been summed up with the word "other."
From this, it could be seen how bad Suning's online shopping mall was.
If it was according to the trajectory of his previous life, Suning's online shopping mall would still not be ranked.
However, ever since Far Away Mall became popular, Suning had also increased its investment in e-commerce and carried out a large-scale promotion. That was how they achieved 1.4 billion in sales, exceeding the total number of transactions since its establishment.
Zhang Jindong's joy came from the bottom of his heart.
However, it was too early for him to be happy. Just as he got over his excitement, he was immediately flooded by other messages.
After a while, someone finally thought of him. Ma Huateng sent a few sweaty emojis and joked, "I didn't even dare to say anything about Pai Pai's monthly sales volume of 1.8 billion. Where did Old Zhang get the confidence to come out?"
Zhang Jindong retorted, "Pai Pai is C2C, Suning is B2C, it's not the same."
Just as he finished retorting, Feng Lun tagged Li Dong and said, "This guy also focuses on B2C. He was established even later than you guys. What's his sales volume again?"
Li Dong was also playing with his phone at this time. Seeing this, he replied, "Not much, just a little over 24.7 billion. Luckily it didn't reach 250 million."
"What a slap in the face!"
"Well done!"
"Old Zhang is thick-skinned. It doesn't matter."
"That's what you get for being arrogant. Can't you see that us seniors aren't saying anything?"
"…"
Everyone began to tease Zhang Jindong. Zhang Jindong had been in high spirits during this period of time.
At the beginning of the year, Dazhong Home Appliances was taken over by Suning. Suning had the tendency to overtake Gome and was expected to rank first in the retail rankings.
Zhang Jindong wasn't satisfied, so he started to reform and launched Suning Tesco in advance.
That was not all. During this period of time, he was preparing to make a big move. He had his eyes on Japan's Laox, preparing to enter the international market.
In addition, in Hong Kong, Suning was also negotiating a merger with Laser.
Laser was not very famous in the mainland, but it was also a well-known chain of electrical appliances stores in Xiangjiang. It was comparable to Blockbuster and Fengze Electrical Appliances.
Apart from these, Suning also announced that it would open 300 new physical outlets, which was no small matter.
Zhang Jindong's ambition could be seen at a glance.
Although he was only competing in the Asian market, everyone had no doubt that this guy would set his eyes on the international market sooner or later.
In addition, he joined the class reunion later. Recently, he had been more active in the group, and everyone liked to tease him.
Being attacked by everyone, Zhang Jindong didn't care. He immediately replied, "Dongzi, why are you competing with me? F * ck up Old Ma! Didn't you two have a bet? Who wins or loses? "
This was asking the obvious. Everyone was in the industry, how could they not know the data?
Li Dong's side hadn't reached 25 billion, but Taobao had already exceeded 15 billion. According to the bet, naturally, Li Dong had lost.
As soon as he sent the message, Ma Yun appeared and said, "The new generation excels the old. A bet is a bet, but this time, Taobao has indeed lost."
What he said was not about the bet, but about the overall situation.
In today's online shopping market, C2C was still the mainstream.
Taobao was the largest C2C platform, and long before Far Away Mall was established, Taobao was already an e-commerce giant.
In the end, Taobao had lost without any resistance in this promotion month.
18.1 billion. This was Taobao's monthly revenue.
It was 6.6 billion behind Far Away Mall, and this was not something that could be explained away by luck.
Although they won the bet, Taobao had indeed lost.
Although Ma Yun wanted to mock Li Dong, he wasn't in the mood at this moment.
18.1 billion in revenue was considered high.
In 2007, Taobao's total revenue was less than 50 billion.
This year's revenue exceeded last year's by a third. In the past, Old Ma would definitely feel a sense of achievement, but this time, he was hurt.
When he made the bet with Li Dong, he said that Far Away would not be able to surpass Taobao by 10 billion.
In fact, at that time, he was thinking that if Taobao could surpass Far Away, that would be a slap in the face, and that would be exhilarating.
However, on the first day of the transaction, Old Ma suffered a huge blow.
Now, he won the bet, but he didn't feel any sense of achievement.
Making a bet with an e-commerce website that was established later to surpass him by 10 billion was quite boring, and it was putting him in the position of a weakling.
Ma Yun never thought of himself as a weakling, and from the looks of it now, it might become a reality.
After Ma Yun finished speaking, Li Dong replied, "Old Ma, have you lost your fighting spirit?"
"Bullsh * t!"
Ma Yun scolded, and then said, "I'll teach you a lesson sooner or later! Don't be too happy yet, after this month's supplier meeting, your advantage will be gone. If Dongsheng and the rest still try to discriminate, I'll kick them out! "
There were many reasons why Taobao lost this time.
However, the main reason was that during the promotional month, the major suppliers and Far Away worked together on a large scale for the first time, and they gave a lot of discounts.
Taobao also had discounts, but they were scattered and not on a large scale.
In addition, the C2C shops were not easy to manage, and they were reported by Li Dong many times. In short, this promotional month for Taobao did not go smoothly.
Therefore, this caused Taobao to be suppressed, and they did not even have an excuse to refute.
An e-commerce platform that mainly focused on C2C business lost to an e-commerce platform that mainly focused on B2C. No matter what, it couldn't be justified.
Old Ma was too lazy to find excuses now, and saying that he kicked Li Dong and the rest out of the game was a half-truth.
If these home appliance suppliers still tried to discriminate, Ma Yun would definitely kick them out.
Don't be fooled by the fact that everyone seemed to have a good relationship, eating and drinking at the same table, but when it came to profits, personal relationships were useless.
In this day and age, the distributors had the advantage, and the suppliers had to listen to them.
If not for the fact that Tmall was not as large as Far Away Mall, Ma Yun would only be stronger than now.
After he finished speaking, Li Dong immediately laughed and said, "Old Ma, don't stare at me. We only supplied a small amount of goods to Far Away. Moreover, this is the first time we're working together, at least give us some face. "
"That's right, Old Ma, it's not easy for us either. Don't get involved in a fight between the gods."
"…"
There were many manufacturers in the group, and most of them had worked with Li Dong this time.
Of course, while they worked with Li Dong, most of them had also worked with Ma Yun.
This time, they did not do it very honestly, and the cost of supplying goods to Taobao was slightly higher.
But they had no choice. Far Away Mall had a large volume of goods, and Taobao had a problem with counterfeit goods, which made them very annoyed.
In the past two years, most of the orders they received were not for their own products, but for counterfeit goods.
Just this alone was enough to make all the major manufacturers criticize them.
In the past, everyone pinched their noses and accepted it. After all, Taobao was the dominant company at that time, and the online market was almost entirely dependent on Taobao.
But now, Far Away's rapid rise was shocking, and everyone naturally did not want to give in to them.
Everyone chatted for a while, and Zhang Jindong, who had been silent for a while, popped up again. "Suning will increase their investment in the e-commerce market, and the scale of their online and offline channels will be expanded. Bosses, don't forget about Suning in the future. "
"Yo, looks like Old Zhang is not willing to be left out."
"Alright, Suning is going to challenge Far Away's position."
"Li Dong, what do you think?"
"…"
As soon as Zhang Jindong's message came out, everyone in the group was a big shot in the business world. How could they not understand what he meant?
The integration of online and offline channels was also the path that Far Away was taking now.
Suning Tesco was still mainly focused on home appliances, but everyone could see that Zhang Jindong's goal was not just that.
Suning was not only negotiating with home appliance chains like Tesco and Laser, but also with several e-commerce websites like Red Child.
And their business scope was not limited to home appliances. This was a sign that they were going to expand into department stores.
Suning and Far Away were both retail giants, but one focused on home appliances, while the other focused on department stores.
But now, both parties had the trend of expanding their business scope.
Or rather, it was no longer the trend. Far Away's home appliance business was getting bigger and bigger. Except for the Beijing and Tianjin areas, almost all of them were operating independently.
As for Suning, they were also increasing their investment in department stores.
Currently, the two did not seem to have any conflicts, but if this continued, it would only be a matter of time before they did.
Both of them were the top giants in the retail industry, and the battle for first place in the retail industry this year was most likely going to fall on these two companies.
Don't think that they were cooperating well before, but in fact, the two companies had become the biggest competitors now.
Everyone jeered, and Zhang Jindong could not help but say, "How did it become our challenge Far Away? Don't forget, Suning was ranked third last year. Far Away is still a few places behind us. "
In the 2007 retail rankings, Gome was first, Bailian second, and Suning third.
Far Away barely made it into the top ten, but the gap between them and Suning was not small.
But this year was different. Far Away had made many big moves, especially after they acquired Carrefour, and their strength had increased by a lot.
This did not include the scale of the e-commerce market. If they really counted it, Suning would definitely not be a match for them.
Of course, the current official statistics did not include the e-commerce sector.
The e-commerce sector was more complicated. Similar to Taobao's, which mainly focused on C2C, how did they calculate their revenue?
Third-party shops did not mean that they were Taobao's businesses. Their real revenue was probably pitifully low.
Only Tmall Supermarket could be considered a self-operated business, but in fact, Tmall Supermarket had not appeared yet, only Tmall Mall.
Therefore, even though Ali's transactions in the future were heaven-defying, until Li Dong's rebirth in 2016, Ali had not entered the World's Top 500.
And Jingdong had entered the World's Top 500 before Ali. This was because the platform was different, and the method of calculating revenue was different.
Whether it was the World's Top 500 or Hua Xia's Top 500, they all used the company's own revenue as the standard.
Looking at revenue alone did not necessarily represent the strength of the company, but this was also an old tradition. After all, the e-commerce industry had only risen recently, and it was not considered the main force yet.
Another point was that the retail category rankings did not include e-commerce.
But most companies with e-commerce would not specifically care about this individual ranking. Everyone would look at the overall ranking.
The revenue of e-commerce would naturally be included in the overall revenue.
In this year's retail category rankings, Far Away might not be able to surpass Suning. But in the overall corporate ranking, Far Away would definitely surpass Suning.
Zhang Jindong was not convinced, but everyone ignored him.
The topic quickly shifted to the bet between Ma Yun and Li Dong. During the previous bet, Li Dong said that if he lost, he would advertise for Taobao for a month.
Now, everyone was looking forward to it and asked him when he would fulfill his promise.
Li Dong did not hesitate and immediately said, "We'll start tomorrow morning!"
"Good job, you're a real man!"
"Dongzi, even if you lose, you don't lose. Next year, you'll bet with Old Ma again!"
"…"
Everyone started to make a ruckus. After chatting for a while, everyone gradually quietened down.
…
Li Dong put down his phone and exhaled slightly.
Although the group chat was lively just now, in fact, there were only a few dozen people, and they were all from different factions.
The bet between Li Dong and Ma Yun seemed to be a joke, but it generally divided these people into two groups.
Some people were closer to Li Dong, and these people were mainly students from Changjiang University Phase Two.
Those from Phase One were closer to Ma Yun.
Of course, there were some neutral people who were purely watching the show.
Li Dong shook his head and did not think too much about it.
These people's attitudes did not decide anything. His competition with Ma Yun was not a vicious one.
It was just a normal business competition, and it was normal to win or lose.
On the other hand, Li Dong was slightly wary of Zhang Jindong.
As the news of Old Huang's downfall spread, Zhang Jindong had been making a lot of moves recently.
It seemed that Gome's threat was getting smaller and smaller in his eyes. This guy was probably going to open up a new battlefield.
The business world was fickle. In the past, the two companies had even joined forces to develop in the Beijing and Tianjin markets.
How long had it been, and they might soon become competitors.
Li Dong could not help but think of Huarun Resources. The last time he discussed a collaboration with Hong Ji, Hong Ji could not make a decision on the spot and went back to discuss for a while. Recently, he had started to contact Chen Lang.
Perhaps, it would not be long before Huarun Resources and Far away would start a collaboration.
These two retail tycoons in East China had been hostile for a period of time.
Last year, Far away and Su Guo had even fought to the death. In the blink of an eye, they seemed to be on the verge of joining forces again.
Outsiders would be dazzled by this, but the people in the industry were used to it.
To make a comparison, the current domestic retail market was very similar to the warlords during the Republic of China.
Today, you fight me, tomorrow, I'll fight you. Later, the two of us will cooperate to fight a third party. As for who the enemy was, it was still unknown.
It was not easy to unify the country.
With these thoughts and expectations, Li Dong slowly fell asleep.
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