He was worried that he would mislead Li Dong and cause Li Dong to start a war on e-commerce.
Liu Qiangdong, who was originally planning to hide something, thought for a while and continued, "I don't mean to start a war now. Actually, the e-commerce market is not mature yet. The market needs a hundred flowers to blossom in order to make the e-commerce market more prosperous. "
Li Dong smiled and waved his hand. "General Manager Liu, don't misunderstand. I'm just saying."
Liu Qiangdong smiled bitterly. Who would believe you?
Liu Qiangdong did not continue on this topic and said seriously, "Since General Manager Li wants to hear my opinion, then I'll talk about it. I have always thought that the consumer goods industry is actually a sugar cane. The value chain of the consumer goods industry can be divided into ten segments. Creativity, design, research, manufacturing, pricing, marketing, trading, warehousing, distribution, and after-sales. "
Li Dong was interested. He had heard of this before, but he was not in this business in his previous life. He had only heard of it.
This should be the "ten sections of sugar cane" theory that Liu Qiangdong had been advocating.
Liu Qiangdong did not wait for Li Dong to reply and continued, "And among these ten segments, the first five belong to the brands.
The last five belong to the retailers.
The law of the market has caused the profits of the industry and the brands to be relatively fixed at a reasonable level.
How to dig out more value at a fixed level?
Profits will be dug out, costs will be lowered, profits will rise, and competitiveness will be strengthened.
At that time, we will have the confidence and qualifications to challenge any opponent. "
Li Dong nodded. "That's true. I have thought about it in the past, but not as detailed as General Manager Liu. Continue. I feel that my trip today was not in vain. "
Liu Qiangdong felt proud to be praised by Li Dong. Suppressing the pride in his heart, Liu Qiangdong continued, "If you want to dig out more profits and expand competitiveness.
Then he would have to start from these ten parts!
This is like a sugar cane with ten sections. If you want to maximize profits and core competitiveness, you need to eat a few more sections of sugar cane.
Now, ordinary retailers can't even do the last five segments.
They can only participate in marketing, trading, and warehousing. There are some companies that can't even do warehousing.
Out of ten canes of sugar cane, they could only eat three canes. The profits were shared equally by the others.
Low profits, weak competitiveness, and even weaker brand effects. Sooner or later, they would be eliminated from the market.
So far away, they had done four things: marketing, trading, warehousing, and distribution.
You have a complete logistics system and are building a national storage center. You will get two-fifths of the ten sections of sugarcane.
However, your after-sales system has not been fully established.
Your product research and development and brand building all rely on brands.
You and I don't even have the right to set the price.
The prices of our products are not set by us, but by the brands.
They give us discounts so that we can carry out activities and promotions.
If they don't give us preferential treatment, or even cut off our supply, we will suffer greatly.
If he wanted to be the pioneer and the leader of the industry, he would need to eat more sugarcane.
If one day, we eat all ten sections of sugarcane, then we control the entire market.
By that time, what would Taobao amount to?
If I want to have a price war, I will have a price war. If I want to cause a wave, I will cause a wave. I can do whatever I want … "
"Monopoly!"
Li Dong suddenly said two words at this time, summarizing Liu Qiangdong's words.
Li Dong did not pay much attention to his "ten sections of sugarcane" theory in the past.
Today, after hearing Liu Qiangdong speak personally, Li Dong suddenly understood the underlying meaning.
Be a market monopoly!
What else could be more profitable than a monopoly?
What else could be more competitive than a monopoly?
Liu Qiangdong said a lot, but in fact, he wanted to be a monopoly.
Even when he said this to Li Dong, he had the intention of instigating Li Dong to do it.
If Li Dong really wanted to do this, he would definitely encounter countless enemies and would be distracted.
He would not have the energy to start an e-commerce war, and he would not have the energy to compete with the e-commerce companies in Jingdong, because at that time, the enemy Far away would not be Jingdong.
Jingdong would take the opportunity to lie low for a period of time and secretly accumulate strength.
As for whether Far away could achieve a monopoly, Liu Qiangdong was not too optimistic about Li Dong at this stage.
Such a layout, such a plan, not to mention whether others would be willing, the cost would be too high.
Perfecting the ten major segments was not something that could be done overnight.
Even ten years later, Jingdong might not be able to complete it.
Could Li Dong do it?
Thinking of this, Liu Qiangdong's eyes flickered, and he looked at Li Dong without saying a word.
And what about Li Dong?
In fact, at this time, Li Dong was also thinking about himself.
He had never defined his own actions, but at this moment, he knew what he wanted to do and what he was doing.
Monopoly!
Yes, in fact, he had been working towards this goal.
Whether it was e-commerce retail or physical retail, in fact, there was only one core point that he had been doing, and that was to monopolize the entire retail market.
The establishment of Far away Industrial Company was to complement the downstream industrial chain Far away.
It was to replace the brand suppliers!
The first five segments, in fact, Li Dong had already started.
As for the after-sales rights, in fact, Li Dong had also been doing it.
More importantly, Liu Qiangdong only said ten segments, but in fact, Far away had done more.
Far away Wan Tao Card, complementing the payment system.
Dong Yu Real Estate built an urban complex, also to solve the most fundamental problem of rent and stores.
If they could really complete the entire layout, Far away might really be able to monopolize the retail market in Hua Xia.
At this time, Li Dong came to his senses!
It turned out that I have always been a restless person!
No wonder, no wonder so many people are hostile to me.
Li Dong suddenly realized, but he did not know that people were hostile to him not because of his monopoly.
Far away's monopoly was still in its embryonic form, and most people did not even realize this.
Even if there were people who guessed, they did not think that Li Dong would really have such a big ambition.
The reason why people were hostile to him was because of the benefits, and the other reason was that this guy was annoying.
In the business world, harmony was valued, but this guy did not do so, so it was natural for people to be hostile to him.
Of course, Li Dong had never felt that he was annoying, so naturally, he would not admit this point.
Now, he found a reason to be hostile to him, and Li Dong felt that it was very appropriate.
…
Liu Qiangdong's remarks were not too profound.
In fact, Li Dong did not get anything extra.
However, Liu Qiangdong's words made Li Dong recognize himself, recognize his goal for the next stage, and the direction of the next stage.
Rather than saying it was advice, it was better to say that Liu Qiangdong gave Li Dong a summary today.
Summarizing Li Dong's current achievements, and summarizing the direction of the future stage.
In any case, Li Dong felt that he did not come in vain this time.
At least the harvest was not small!
Several people talked for a while, and after about an hour, Li Dong got up and shook hands with Liu Qiangdong, saying, "General Manager Liu, thank you this time."
Liu Qiangdong quickly said with a smile, "General Manager Li is too polite. In fact, communicating with General Manager Li also deepened my understanding of myself. The theory of ten sections of sugar cane, I have never perfected it before, or felt that it could not be perfected at all. But now, I see hope in General Manager Li. If there is anyone in the industry who can help me perfect this theory, it is none other than General Manager Li. "
Li Dong said with a smile, "Thank you for your auspicious words, I also hope that there will be such a day. In the future, when General Manager Liu goes around the world to give speeches, maybe I, Li Dong, can also benefit from it, and become the first experimenter that General Manager Liu mentioned. "
"I should be the one to thank you for your auspicious words, I also hope that there will be such a day."
Liu Qiangdong said with a smile, "Recently, I want to apply for a business school and work hard to improve myself. General Manager Li, do you think Changjiang or Central Europe is better?"
Li Dong smiled. Since the last time the members of Hua Xia Alumni Association were exposed, this kind of thing had happened many times.
Not only Liu Qiangdong, but many people hoped to join this circle through this channel.
Even if the tuition was high, it could not stop everyone's enthusiasm.
Liu Qiangdong asked Li Dong, not only for consultation, but also for the hidden meaning, hoping that the circle could accept him.
When you have not reached a certain level of success, the culture of the circle is indispensable.
Nowadays in Hua Xia, the Entrepreneur Club, Hua Xia Alumni Association, Mount Tai Club … these circles are the top business circles.
Mount Tai Club has been relatively low-key recently. Ordinary people can't enter the Entrepreneur Club, which is related to individual companies.
Only the Hua Xia Alumni Association has been more active recently.
Not long ago, Mengniu was hit hard, and the Hua Xia Alumni Association raised hundreds of millions of funds for rescue.
On the night of the charity night, the alumni showed their power again, and they all came out to support Li Dong.
After a few times, the reputation of the Hua Xia Alumni Association has long been spread in the business circle.
Liu Qiangdong is actually not in the public yet, and Jingdong is not very strong. Naturally, he hopes to enter the circle of these big shots.
Even if he can't get help, just entering is actually the biggest help to him.
Li Dong thought for a while and said with a smile, "Changjiang. After all, it is in the north, and it is more suitable for General Manager Liu. When General Manager Liu graduates, I will help introduce General Manager Liu. "
Today, Liu Qiangdong sorted out his background, and Li Dong helped him introduce him to the Hua Xia Alumni Association.
As for whether he can pass, it depends on Liu Qiangdong himself.
But Li Dong has repaid what should be repaid. As for future enemies, he will not owe the other party favors, and he will not be lenient when killing.
At this time, Liu Qiangdong did not realize that Li Dong would have such thoughts. If he knew, he would probably be depressed to the point of vomiting blood.
I feel that our relationship is so good, but the feelings are fake.
This guy, his first thought is to not be lenient when killing.
After a few more pleasantries, Liu Qiangdong and Jiang Heming finally sent Li Dong out together.
On the way out, they passed by the office area, and the employees all stretched their necks, their expressions more respectful than before.
Many people thought to themselves, "Maybe this is the new boss in the future. I have to leave a good impression on the boss."
Liu Qiangdong really did not know. If he knew, he would probably vomit blood and die today.
What did I do to you?
Li Dong is just talking nonsense, do you understand?
It is not like he can't recruit talents, why would he need to poach you?
Also, Li Dong is not as awesome as you think. He even asked me a question, do you know?
If this news were to get out …
Alright, Liu Qiangdong did not have such intentions. No one would believe it even if it got out.
Even if someone did believe it, they would think that Li Dong was not ashamed to ask his subordinates. He was indeed a big shot in the business world.
As for Da Qiangzi, he was at most a supporting character.
…
After going to Jingdong, Li Dong did not go to Baidu.
Today's harvest was enough. If he went to Baidu, he would not get any more results.
At night.
Li Dong bent over his desk and wrote quickly.
He rarely wrote any copywriting. Every time he wrote something, it meant that he had a new understanding and gained something new.
Of course, when he made a fortune, Li Dong also liked to do some accounting. That was another matter.
"Ten section sugar cane theory", "market monopoly" …
These terms frequently appeared under Li Dong's pen.
The "ten section sugar cane" theory was not a monopoly in the traditional sense, but a more subtle form of market monopoly.
It did not target one industry, but from the development of various industries, forming a complete ecological chain.
And this ecological chain actually had a core. Everything was for retail services!
Far away, if this ecological chain continued to be perfected, it would not be competitive in other industries. However, in the retail industry, it could unknowingly achieve a monopoly.
Holding the pricing power, holding the initiative in the war, this was the true meaning of monopoly.
In the price war, Li Dong would fight if he wanted to.
Extreme cost compression, the core competitiveness would be much higher than others. Far away's every move was enough to affect the entire domestic retail market.
He did not need to kill others, but he could kill whoever he wanted. This was the key.
At that time, what could China Resources and Bailian do even if they joined forces?
Unless they joined forces with the entire brand system, what else could they do to Li Dong?
Moreover, retail was not the energy industry, nor was it financial securities. The country did not pay much attention to it.
The tentacles of some big families did not extend to the retail system. Monopolizing this area would save them a lot of trouble.
When Li Dong completed the layout, even if it was discovered by others, it would not matter much.
Perfecting the ten major links was a long process.
During this process, the number of employees Far away might exceed one million, and the value Far away might reach trillions.
At that time, what would Li Dong worry about?
In the future, Ali and a few other families were also monopolizing. Baidu monopolized the search business, Tencent monopolized the social media business, and Ali even wanted to snatch the banks' business.
Would they dare to do so in the first few years?
Later, they dared to do so because their status was high enough, and their competitors were all dead.
At that time, maintaining stability became the most important. As for whether it was a monopoly, it was up to the benevolent to the wise to see. If someone said it was not, then it was not.
That night, Li Dong wrote on a few pieces of paper.
That night, Li Dong also forgot about Liu Qing's threat and emotional entanglements.
Sometimes, you might say you hate it, but your heart yearns for it.
Li Dong said he did not want to be tired anymore, and he did not want to manage the company anymore. But if he really saw an opportunity, how could he resist?
Ma Yun said he regretted setting up Ali. If he had the ability, he could sell all his shares and become a carefree man.
Not to mention the hypocritical Da Qiangzi. If your wife really looked like a ghost, you would not say you have face blindness …
In conclusion, the big bosses were all pretentious people!
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