July 26th.
Sunan, Jinling.
Xinjiekou Business District, Far away, the largest department store in Jinling.
Li Dong, accompanied by the Minister of Supervision Zhou Haidong, Hua Dong District President Zhang Mingduo, and Sunan Provincial Branch President Zhao Honggang, inspected the top three department stores in the Sunan area.
It was Saturday, and there were many customers coming and going in the mall.
The manager of Xinjiekou Department Store led the crowd to the third floor.
Walking up the escalator, the manager said emotionally, "In Jinling, or Sunan, or even the whole country, the department store competition in Xinjiekou Business District is the fiercest.
There is the Central Market, which has been established for more than 70 years, and the Friendship Hualian Commercial Building, which had sales of more than 900 million in the 1990s.
There is also the Xinbai Department Store, which was once known as the number one department store in Hua Xia, with sales of more than 1.3 billion in 2000.
Plus the Dongfang Mall of New Hundred Holdings, the business is also very good.
There is also the later expansion of local and foreign department stores, such as Suning, Ocean Department Store, Golden Eagle Mall, and Deji Plaza, which opened in 2006.
In Xinjiekou, our Far Mall can only be described as moderate.
This is related to our positioning, focusing on low-end department stores, and the area is not big.
Also, our main business is not the department store type, and there is a certain gap in management.
Overall, our competitiveness here is still too weak. "
Li Dong nodded slightly. The department store competition in Xinjiekou was not only famous in Sunan, but also in the national retail circle.
A series of large retail groups, such as Wal-Mart, Gome, and Suning, all wanted a piece of the pie.
However, there were too many old shopping malls here, and they were mainly department stores. It was difficult to survive in a single store.
Several large retail groups were not famous here, and the most famous were the department stores.
Far away, there was no breakthrough development here, which was actually normal.
Seeing that the chairman was not unhappy, the manager was slightly relieved and continued, "In the first half of the performance statistics, our Far Mall is actually not bad, sales exceeded 300 million."
In half a year, sales exceeded 300 million, and at least 700 million for the whole year, it was very good.
Far away, Xinjiekou Shopping Mall was among the top three department stores.
However, Li Dong still asked, "What about the other families?"
"That …" The mall manager wiped the sweat off his forehead and said nervously, "We can't compare our sales with the others …"
"I know."
Li Dong waved his hand and interrupted, "They are all part of the integrated series, different from us. Just tell me directly. Do you think I will pursue the matter?"
The mall manager laughed awkwardly. This was exactly what he was afraid of.
Many people were afraid of their own chairman.
The department stores in the Central Market were actually different from the system Far away. You could not compare sales alone.
However, it was not as if Li Dong had never done such a thing before. He and Taobao were competing in this.
Logically speaking, Taobao was a B2C e-mall. It shouldn't be competing with Far away, but Li Dong insisted on doing so. Who could say anything?
Far away's sales in the first half of the year exceeded 300 million. In fact, it was really nothing in Xinjiekou.
Since Li Dong said that he would not pursue the matter, the manager was not so worried and continued, "In the Central Market, the first half of the year financial report was released. As of June 30th, the revenue was 2.2 billion. Golden Eagle Shopping Mall was 1.6 billion. Xinjiekou Shopping Mall had a revenue of 900 million in the first half of the year … "
The manager listed several stores in a row. The worst one, Dayang Department Store, had a revenue of 500 million in the first half of the year.
They had the money to go to KFC, but they had no money to go to Dayang.
From this point alone, Dayang was only a representative of the low-end. Even Dayang had a revenue of 500 million. It could be seen how popular Xinjiekou's business was.
Far away's shopping mall in Xinjiekou was not a low investment. The rent alone was an astronomical figure for the average person.
300 million in half a year seemed good, but in fact, compared to other shopping malls, it was just so-so.
After listening to the manager, Li Dong touched his chin and said, "So, in Xinjiekou, we are only in the top ten, not even in the top five?"
The manager smiled bitterly. Of course.
Not to mention the top five, even the top ten was uncertain, but it should be about the same.
In short, being the manager of Xinjiekou was still very stressful.
Now, he was afraid that Li Dong did not understand the market, felt that the performance was poor, and took the opportunity to punish him.
Therefore, from the beginning, he explained that the competition here was fierce, and first talked about his own turnover, so that Li Dong would have a preconceived idea.
Otherwise, if he reported the revenue of others first, and then reported his own, this feeling of difference would definitely make Li Dong unhappy.
This was also a big magic weapon in the business world, even psychology was used.
Seeing the manager's expression, Li Dong knew that he was right, and said, "How about the profit?"
Speaking of profit, the manager was relieved and quickly said, "We are different from others. We are mainly self-operating, and we do not attract much investment. In terms of net profit, we can reach about 10%. In the first half of the year, our net profit exceeded 30 million, and the second half of the year will not be less than this. "
"Not bad."
Li Dong praised. The average profit of Faraway Supermarket was about 8%, and the profit of department stores was actually lower, mainly due to labor and rent.
To be able to reach 10%, it was considered very high in the same type of stores.
Then, Li Dong did not ask about this, but he began to inspect the store.
As for the specific revenue, profit, and so on, there would be people to check in these two days. Li Dong mainly wanted to understand the general situation.
In fact, before coming, he also looked at the report, but only his own company's. The business world would not be so free to report other people's performance. Wouldn't that be a slap in the face?
After walking around Far Mall, Li Dong went downstairs with everyone.
Far Mall was not far from the Central Market. The two were separated by a street, and it was also very close to the Ocean Department Store.
When Li Dong went downstairs, it just happened that a group of people came out from the entrance of the Central Mall opposite.
Although it was a bit far, Li Dong's eyesight was not bad, and he recognized who the opposite was at a glance.
Zhu Yicai!
He did not expect to actually meet him today. Li Dong smiled and nodded to the opposite side.
Zhu Yicai, who was opposite, responded dryly. Long before Li Dong saw him, he had already seen Li Dong.
He also received the news that Li Dong was coming to Sunan for inspection.
He just did not expect that it would be today, and it just so happened that he was inspecting the Xinjiekou store.
The reason why Zhu Yicai appeared here was similar to Li Dong's purpose.
The Central Market was actually a shopping mall controlled by Zhu Yicai. For the Central Market, Zhu Yicai even valued it more than Yurun.
A large department store with annual sales of more than 4 billion, a stable source of funds, fast payback, and an established shopping mall. Zhu Yicai spent a lot of effort to obtain the controlling stake.
He originally thought that after leaving Jiangbei, there would be no more interaction with Li Dong.
He did not expect that this guy would go against him and open a shopping mall opposite him.
Zhu Yicai despised him in his heart, "So what if you opened it? Do you really think that the whole country revolves around you?"
Far Mall in Xinjiekou wasn't famous, and its sales were only one-seventh of the Central Market. Of course, Zhu Yicai looked down on the opposite side.
In his opinion, Li Dong was purposely trying to disgust him.
Xinjiekou wasn't big, but it wasn't small either. Of all places to open a shopping mall, it just had to be opposite him.
Although the overall strength was not as good as Far away, it was too easy to beat Li Dong in Xinjiekou.
Although he was proud of himself, Zhu Yicai wasn't stupid enough to say it out. If he did, he would completely fall out with Li Dong.
His relationship with Li Dong wasn't that good. Previously, he had been tricked by Li Dong, and in the end, he had to give up his business in Jiangbei to get away.
Now, if he were to go against Li Dong again, that guy would be a lunatic. Don't set your eyes on me again.
Seeing that Li Dong was still looking at him, Zhu Yicai felt a little awkward and forced a few laughs. Then, he signaled to Li Dong and got into the car.
The higher-ups of the shopping mall and Yurun who followed behind him all felt a little embarrassed.
The chairman wasn't like this usually. Today, he was a little lost.
Everyone was cursing in their hearts. They were afraid that he was really scared by Li Dong.
But slander was slander. The people in Yurun were still a little afraid of Li Dong.
Usually, the Central Market often ran on the opposite side of Far away. It was fine if Li Dong didn't come in the past, but now that Li Dong was here, they were really afraid that Li Dong would find trouble.
A person's reputation was like a tree's shadow. In addition, they suffered a loss at Li Dong's hands.
Even if they knew that Far away couldn't touch the interests of the Central Market, they didn't want to go against him.
Several executives, seeing that the chairman had retreated, didn't dare to say anything and got into the car.
…
In front of Far Away Mall.
Li Dong was just about to reach out, but he saw that Zhu Yicai ran away directly. He said with some embarrassment, "This guy is too arrogant. I just said hello. I didn't ask him to treat us to a meal. Is there a need to run so fast?"
Zhou Haidong and the others were all tensed up, afraid that they would laugh out loud.
Zhu Yicai had been tossed around by Li Dong and Hsu Shengzhe in Jiangbei. It could be said that he had abandoned his armor and fled Jiangbei.
Now that they met in Sunan, it was already good enough that they didn't scold him, but he still wanted him to treat them to a meal.
The few of them didn't say anything. Li Dong shook his head and said, "This guy is the richest man in Sunan. What a waste of his reputation …"
Provincial branch CEO Zhao Honggang said weakly, "Now, Suning's Mr. Zhang is the richest man, Shangde's Director Shi is second, and Director Zhu is only third."
Li Dong glanced at him and didn't say anything. He went straight into the car.
Only when Li Dong got into the car did Zhao Honggang react. He was instantly very annoyed. Wasn't he looking for trouble for himself?
He should just listen to what the chairman said. Why did he have to say this?
…
In the car.
Li Dong didn't care if the people behind him were following. He said to Zhou Haidong, "So far, Sunan has invested no less than 10 billion. It's the most important thing. Although this year's performance didn't decline, it didn't increase by much. Logically speaking, the 2008 financial crisis should have affected the business of luxury goods and high-end shopping malls to a certain extent. But for low-end department stores like us, there should be a certain increase. No matter how hard life is, we still need to eat and dress. But this year, Sunan's performance didn't increase. It's the same as last year's. This shouldn't be the case. "
Zhou Haidong nodded and said, "General Manager Li isn't the only one paying attention to this. The company has been paying attention to this for a long time. Not only the Ministry of Supervision, but CEO Yuan also personally came to Sunan for a discussion. CEO Sun also came a few times. We haven't found the big problem yet. The main problem is that there are too many small problems. Previously, we acquired Changkelong and Perpetual Joy, and took over some Suguo stores. This caused our system in Sunan to be more chaotic. In the first half of this year, there were a few incidents where store managers took their employees to change jobs. "
When Zhang Mingduo, who was sitting on the other side, heard this, he quickly explained, "General Manager Li, there are indeed job-hopping cases. But there's a reason for it. The coverage of those stores overlapped and wasted resources, so we were preparing to close them down. In the end, a few store managers got the news and thought that we had given up on them. That's why they left in anger. We've already appeased them after that. "
Li Dong frowned and said, "You guys have to be vigilant about this matter. First, why did your district's decision leak out in advance?
Second, the communication between the higher-ups and higher-ups isn't smooth. They knew that they had just entered the So far system and everyone was anxious. Why didn't they appease them? They only rushed to appease them when things came to a head.
Third, they left in anger. The word 'anger' is enough to explain a lot of things.
So far's treatment isn't bad. Compared to them, we're considered pretty good. Why are they angry?
The Sunan side is close to Jiangbei. I don't think you guys would dare to make any big mistakes.
But there are endless small problems!
The staff has a weak sense of belonging, and the promotion of corporate culture isn't in place.
During the merger era, I came to take a look once. The results were pretty good, and the staff were dedicated.
But now, although I haven't seen it, I've heard many people talk about it.
The service quality of the Sunan side is plummeting. The staff are impatient, and the management is superficial.
These few years are probably the last golden period for physical retail. Everyone's performance is growing.
The Sunan side is good. They've integrated the resources of several companies, but their performance hasn't changed. Who are they trying to fool? "
Zhang Mingduo's face was pale, and he didn't dare to say anything.
Li Dong continued, "You're the CEO of the East China region. You have to take care of everything that needs to be taken care of! I didn't hand over the Shanghai market to you because it has just been opened up, and it requires more effort. Chief Chen is there now. Sooner or later, he will return to the headquarters. At that time, the management of the East China region will still belong to the East China region. Don't always think about this. Do something practical. If there are results, I, Li Dong, have never mistreated anyone. You can't rely on fighting and scheming to get your position! "
Li Dong's carrot and stick words made Zhang Mingduo feel distressed.
Sooner or later, the Shanghai market would be handed over to the East China region. This was the carrot. But if you want to get your position through fighting and scheming, this was a criticism.
Zhang Mingduo's face changed for a while. After a while, he said in a low voice, "General Manager Li, I understand."
"It's good that you understand. Next, cooperate with the audit team and do a good job. Don't set any obstacles. I'm here. If you have any questions, you can tell me directly. Similarly, I'll say this. Don't think that just because the Sunan side has a large investment and complicated personnel, I won't dare to make a move! If you provoke me, I will cut off the Sunan side. I can bear the loss of hundreds of millions or even billions! "
Li Dong said faintly. Then, he ignored them and closed his eyes to take a nap.
The others kept quiet out of fear. If it was someone else, they would dare to not believe it. But since it was Li Dong, they had to believe it.
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