Song Zailong was instantly embarrassed. He knew in his heart who Xu Yun was talking about, but this guy was not from their company.
In fact, Song Zailong did not want that bastard to be so popular. He was so popular that it was difficult for the fresh meat in his team to compete with him. It was said that he alone had 300 million fans worldwide, and many celebrities were his fans.
Although Song Zailong was very clear about how the opponent's business model was carried out, luck was very important. Sometimes, the same artists, with the same looks and the same charm on stage, relied on luck to attract fans.
That guy was just lucky. In this era, many young girls liked his pretentious attitude. Of course, he still had some musical talent.
Xu Yun did not deny the talent of these people, but the way these people came to Hua Xia to make money was more because of the bosses. These bosses were really black-hearted. They did everything to earn Hua Xia's money, and they called Hua Xia's fans brainless fans. This was the most abominable.
In fact, Xu Yun had also studied the problem of brainless fans. Idol worship and religion or leader worship had similar social psychological mechanisms. It was a kind of organization, and these entertainment companies had the ability to promote the participation of ordinary people and strengthen the phenomenon of worship.
From the perspective of social psychology, it was to cultivate a kind of social identity theory.
This was a good method of Korea Entertainment Company. Hua Xia was very bad in this aspect. Xu Yun had to admit that Hua Xia was just at the beginning stage in this aspect. Just look at the local fresh meat that Hua Xia was cultivating now.
Ten years ago, the concept of fresh meat did not exist. Now, even old cured meat could get double the attention through this kind of social identity theory.
What kind of method was Korea Entertainment Company playing? They emphasized that idol worship was not just a personal behavior, but a fan club spontaneously formed by fans. Fan clubs, movie fan clubs, all counted!
Through the interaction within the fan club and between different fan clubs, they strengthened their attitude towards idols.
Once this kind of method was mastered, anyone could catch fans.
It was the same even for domestic web novel writers. The famous gods did not necessarily write well, and the unknown gods did not necessarily write poorly. Often, it depended on who was good at psychology and raised their social identity to attract fans.
This was also the reason why many authors focused on attracting fans instead of writing books.
Because more and more people realized that writing well did not necessarily mean that they would be recognized, but learning how to attract fans could make money.
Social identity theory believed that when people defined themselves as members of certain groups, they would incorporate their social identity into their self-concept.
Because individuals needed to maintain positive social identity to protect their self-esteem, they would automatically show a high degree of identity and solidarity with the group they belonged to, and show hostility and hostility to other groups.
This was the embryonic form of brainless fans.
In this way, fans would have a sense of identity and belonging to their own fan club by classifying themselves as "someone's fan". They would internalize their fan identity as part of their self-awareness.
In order to improve their social identity and self-esteem, they would promote their idols and fan clubs through more active love. They would think that their group was better than other groups, and their idols were better than other idols.
Therefore, fans usually did not only compare their idols, but also compared whose fan club was bigger, whose number of idols was more, whose votes were more invested, and so on.
When the social identity theory was formed, it entered a kind of self-affirmation theory, which was that people were born with an internal drive to protect their self-esteem and the complete unity of their self-concept. Therefore, when people's self-esteem was threatened, they would form a defensive reaction to protect themselves.
The last way to deepen it was the self-perception theory, which was used to explain whether behavior affected attitude. It was believed that people could reach a conclusion about their internal attitude by observing their own behavior.
This theory was somewhat contrary to common sense, because usually people thought that attitude guided behavior, but the two usually influenced each other.
Why was the first requirement of Korean artists? Many people paid attention to their image and appearance from the beginning. At the beginning, they might think that this artist was a little handsome. This was the reason why so many people had plastic surgery in order to attract fans and make money.
This was because if the face did not have the feeling of "a little handsome and a little beautiful" at the beginning, it would be difficult to proceed later. Only with the first step could one bring people into attention and start to use activities to strengthen their influence. Fans would also participate in fan gatherings, follow their idols' movements, stay up late to buy votes, and so on. This would strengthen their admiration for their idols in their hearts and turn their love into obsession.
In a word, the more money, time, and energy people paid, the deeper their admiration for their idols, forming a positive feedback mechanism.
In this cycle, the behavior and attitude of fans strengthened each other, and they could do more crazy things, forming the so-called "brainless fans".
Korea Entertainment Company applied this method to Hua Xia and successfully cultivated many brainless fans of Hua Xia. Xu Yun had to admire this. He had to admit that the planners who helped artists attract fans were real psychological experts.
However, the most fundamental point was that an artist must have a bright spot.
Even if it was just a superficial bright spot like being beautiful, it must be there. If it was a passerby without a bright spot, this psychological knowledge would be useless no matter how smooth it was.
There had never been an artist who had no looks, no figure, no talent, and no acting skills. If they didn't have these, they must at least have a godfather.
However, it was impossible for a godfather to fancy someone who had no looks and no figure, right?
Therefore, if they could mix in, they would more or less have a bright spot! This was undeniable. He couldn't be like the haters who slandered people to be useless.
The haters thought that a celebrity was the worst. Since he knew that he was a celebrity, he must have a bright spot.
The haters thought that it was the worst novel ever. Since he was able to read this novel, there must be something shining about this novel. This was the same logic.
Xu Yun didn't cooperate with them because he was too proud of this principle. As long as Korea Entertainment Company sent artists to Hua Xia, they would never send an idiot who had no talent. They would definitely send someone with good looks and talent. This way, they could earn a lot of money.
Xu Yun didn't slander those talented people. He just didn't want them to come to Hua Xia to make money.
It was still the same sentence. Art didn't distinguish between countries, but artists did. As the boss, Xu Yun distinguished even more by nationality! He couldn't stand those who wanted to evade taxes with foreign nationality after making money in Hua Xia, but they paid taxes honestly in order to gain a foothold abroad.
This was the most disgusting bastard.
That was why Xu Yun was so resistant.
"I don't care what you think now. I will only give you half an hour to think about it. After half an hour, I want you to sign your name on it." Song Zailong said, "If you don't sign, I have a way to sign it for you."
"Are you threatening me?" Xu Yun was surprised. He thought, My big stick is so powerful. You actually dare to threaten me?
There is also a penalty for breach of contract. If either party breaches the contract, they have to pay three billion to the other party. The currency is not Korean won, but US dollars!
That's three trillion and four hundred billion Korean won! Of course, they won't break the contract if it's so beneficial to them. It's obvious that they will either sign the contract or extort a sum of money from you!
"If you think I'm threatening you, then so be it." Song Zailong nodded. "President Xu, why are you still so polite? Sign it. "
Xu Yun shook his head helplessly. "I find that you are very funny. You really think of yourself as a person."
Song Zailong heard Xu Yun's stubbornness and ignored him. He shook the watch on his wrist. "The time has already started. My watch is very accurate. President Xu, I believe that you won't let us down. "
Seeing that Song Zailong was so confident, Xu Yun really couldn't stand it anymore. He turned to Zuo Meiyan and said, "Did you see that? I haven't endured it yet, and he wants to ride on my neck. Do you think I can stand it? I can't stand it … "
"Then you don't want to consider the consequences?" Zuo Meiyan looked at Xu Yun helplessly.
Xu Yun was also worried. "Of course I want to consider it, but this guy is forcing me to not consider the consequences. I have never endured such a person in my life."
"If you can't stand it, then deal with it according to your temper." Zuo Meiyan said, "I am a woman. Of course, I will stand behind you and support you unconditionally."
Select text and click 'Report' to let us know about any bad translation.
