Ever since the last seminar, Xu Yun really put the matter of Marty Frans Island aside for the time being. The matter was set in stone, but it was impossible for Xu Yun to find clues in a short period of time. He could only be patient and plan for the long term. On the other hand, the transition to a technology-based movie production was imminent.
Take last year for example. Except for a Hua Xia box office movie that was in the top five, the rest of the movies were all movies that focused on technological production. Transformers 4, Journey to the West, Uproar in Heaven, X-Men Reversing the Future, Captain America 2, Rise of the Planet of the Apes 2 … They were all movies of this type.
This showed that the demand of the domestic cinema market was undergoing a particularly subtle change. This change, to put it bluntly, was not about how people's standards of appreciation had begun to change, but a question of "whether the movie ticket was worth it".
Regarding the issue of copyright, this should be the thing that Hua Xia people disrespected the most. In a society where piracy was rampant, the regulation in this area was too lax. When most people still listened to music on their Walkman when they were young, pirated tapes appeared. In the 1990s, high-tech CD players appeared, and then pirated discs were everywhere.
After a century, these things began to be eliminated. Pirates began to pirate novels and comics on the Internet. If these pirated movies did not cause much loss to the copyright owners, then pirated movies were definitely a huge failure of Hua Xia's copyright law!
Why couldn't the box office of non-technological movies go up? Unless there was a super box office king or a super director who made people think that it was a well-shot movie or a super easy and funny movie that could earn some money at the box office. Other than that, even if it was an A-list celebrity, it would still not be able to catch up with the box office numbers of technological movies.
How many famous directors' movies could not recover their investment at the box office? It was not because the movie was not well shot, nor was it because the director was not good enough …
The reason was very simple. This kind of movie did not have any special effects. You could watch it at home by finding a pirate website and downloading it to your computer. Smart TVs had cloud systems, and by connecting it wirelessly to your computer, you could directly watch the movie on your 60-inch HD 4K TV at home.
The main reason for going to the cinema to watch technological movies was that the special effects of these movies could only be felt in the cinema! Watching a 3D movie alone at home with a 3D pair of glasses? If your eyesight wasn't bad for five minutes, I would have suspected that there was something wrong with your eyes.
Xu Yun knew very well that this was the fatal advantage of a high-tech movie! People wanted to enjoy visual effects because of the progress of mankind and society. This was a good phenomenon. It was just like when people no longer had to worry about not having enough to eat, they began to selectively choose delicacies and eat whatever they liked.
It was the same for movies. What people liked to watch and what they didn't like to watch, they wanted to enjoy movies with visual effects. This was a manifestation of the pursuit of progress.
Therefore, this matter was urgent. Since Sky Entertainment wanted to be the leader of Hua Xia's film and television industry, it had to play a leading role. What Xu Yun needed to do now was to play this leading role. He needed more advice.
After all, Sky Entertainment had been producing traditional movies for so many years. It was a challenge for anyone to suddenly focus on high-tech movies. It was a huge challenge for him as the boss. It was a huge challenge for all the staff. It was a huge challenge for excellent screenwriters. It was a huge challenge for famous directors. It was a huge challenge for all the actors under his command.
Today, Xu Yun was having a headache because of the actors under his command. Some of the actors couldn't handle this huge pressure and challenge, especially the new generation of idols who relied on their looks to make a living.
To be honest, acting skills really needed to be honed. It would take a lot of time to settle down. There were very, very few artists who could make it big right after their debut. Director Zhang had only groomed two actresses to make it big in one go. Little Swallow, Gege, was a miracle that could only be created in a certain era. And Brother Jie, who made his name known internationally at the Shaolin Temple in 1982, was even more of a legend!
What? The Little Tigers? Wasn't that the TFBOYS from the late 1980s and early 1990s? This was a group of three monsters that only appeared once every twenty or thirty years.
The competition in the entertainment industry was fierce. It wasn't easy to be an idol. All the idols under Sky Entertainment hoped to attract the attention of young boys and girls through idol dramas.
But what was a high-tech movie? The gimmick of a high-tech movie was the technology, not the actors! Once a high-tech movie was successful, the biggest credit would be the production of the movie, not the actors. Not to mention that some of them didn't have the ability to act in such a movie. They could only act in small roles. Even if they did, how many of them would be remembered by the audience?
Don't forget, the biggest selling point of a high-tech movie was the technology. It was the charm of the technology itself that made the audience remember them. How many of the actors in Avatar were remembered by the audience? But this legendary movie took 14 years to prepare, cost 500 million USD, and took four years to make. It was definitely something that could change the movie industry in the future.
The visual effects brought by the graphics were what movie consumers wanted the most. It was difficult for idols to stand out in this kind of movie.
This meant that the change in Sky Entertainment's investment might cast a shadow over the future of some of the actors under Sky Entertainment. And if this shadow wasn't removed in time, it might become a bigger problem.
Xu Yun needed to consider these issues in the process of transforming the movie industry. After all, the reason why Sky Entertainment was able to stand tall in the Hua Xia entertainment industry was because of its strong foundation of actors. It was like how the rice bowl of the common people was the land. If the common people didn't have land, they would starve to death. If the land wasn't cultivated by the common people, it would be wasted.
The relationship between the entertainment company and the artists was mutual. No one could live without the other.
If Zuo Meiyan were to deal with this, she would definitely deal with it forcefully. She would severely suppress the first person to cause trouble. She would directly ban them. But if Ruan Qingshuang were to deal with it, everything would be easy to talk about. Some of the artists would take advantage of her.
So Xu Yun decided that he couldn't let either of them handle this. He had to deal with it himself. He had to take care of both sides. Otherwise, it would be easy for something big to happen. Sky Entertainment's vow to become the Hollywood of the East was already in the headlines. If something bad happened now, it wouldn't be good for the company.
Ever since the Qingdao Film and Television Base was built, Sky Entertainment's stock price had been rising rapidly. Now, they couldn't let anything bad happen. Once it happened, the company would be affected too much.
Xu Yun was thinking of a perfect plan when Bai Xiaoye came with Xuan Yuanzhi. Lin Ge was sent out to do something, so Xu Yun was the only one in the office.
"Brother, look who's here." Bai Xiaoye knocked on the door and walked in.
Xu Yun looked up and was shocked. Xuan Yuanzhi?! Oh my god, the Wine-loving Sword Immortal was elusive, but Bai Xiaoye actually brought him to his office.
"Senior Xuan Yuanzhi, you … how did you …" Xu Yun couldn't understand.
Xuan Yuanzhi laughed. Although Xu Yun addressed him respectfully, he still didn't care about trifles and shouted, "Brother, you don't welcome me?"
"Of course not! I wanted to invite you, but I couldn't find you! "Xu Yun was shocked." You and Xiaoye … you know each other? "
"Yes, we just met." Xuan Yuanzhi smiled bitterly. "I only had nine thousand yuan on me. When I went to Sky Entertainment's Film and Television Hotel, I saw that it was more than ten thousand yuan. I was scared … If Xiaoye didn't come, I would have been sent to the police station."
Xu Yun smiled bitterly. As expected of Xuan Yuanzhi.
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