No matter how one looked at it, it was awkward for a CEO to promote his own shares.
Most people would not do that. It was like telling the other party that, as the CEO, he was not optimistic about his own company. In that case, why would the other party still buy his company's shares?
However, Cole had no choice. To be honest, Harry Winston could not come up with more than 70 million US dollars in cash at once.
If there was still so much cash in the account, Harry Winston would not have fallen into bankruptcy rumors.
Cole could not come up with the money. He still had to buy the gemstones because the quality of the gemstones was good. After careful carving, they could quickly enter the market.
If done correctly, Harry Winston could spend 70 million to buy the gemstones and make a profit of 70 million or more in the end.
As long as the profits could be achieved, Cole would not have to worry about the company's financial problems. Harry Winston could completely walk out of the financial crisis.
Li Du's appearance was an opportunity for the dying Harry Winston, a chance to resurrect.
In the world, people who could come up with so many precious gemstones were rare. Those who could come up with these precious gemstones and were willing to buy Harry Winston's shares could be described as one of a kind.
Therefore, Cole had to hold on to Li Du, a life-saving straw. He saw an opportunity to revive his empire.
Li Du quickly understood the relationship. He was happy to buy the shares from Cole because it would make it easier for him to bargain.
He quickly contacted Bauer Neuberger, the lawyer whom Playboy had introduced to him. Then, he negotiated with Bauer and asked Bauer to help him negotiate the price.
Previously, he had spent 11.2 million US dollars to buy eight thousandths of Harry Winston's shares. This time, he had six and a half 11.2 million US dollars. He wanted to buy more than six thousandths of the shares.
A tug-of-war of business negotiations began.
Bauer attached great importance to Li Du as a client. He had already seen the potential in Li Du. Knowing that this was a big deal worth more than 70 million US dollars, he immediately pulled his team to negotiate.
Cole also called over Harry Winston's business lawyers and financial advisors. Their team was stronger, but unfortunately, Li Du had the upper hand.
The negotiations started the next day and lasted the whole day, from morning to afternoon. Finally, they came up with a result that both parties were satisfied with.
Cole sold one percent of the shares for 10 million US dollars, selling a total of 7 percent of the 48 percent shares in his hands.
In this way, Li Du converted the gemstones to 72 million US dollars, of which 70 million was used to buy shares, and 2 million was converted into cash.
The transaction was completed under the witness of the lawyers of both parties. Cole wanted to hold a press conference, but Li Du refused. He wanted to live a lower profile.
Considering the fact that he was kidnapped not long ago, Cole and Logg understood his concerns, so they didn't make a big fuss about signing the contract.
The whole signing process went smoothly, but just as the signing was about to end, someone came to the door. Three old men came together and asked for Cole by name.
The three of them were Li Du's acquaintances. They were the three small shareholders of Harry Winston, whom he had met previously. He had even bought Tedrick's shares.
Seeing them, Li Du asked Tedrick curiously, "What are you doing here? Harry Winston, I thought. You didn't have.
Tedrick said awkwardly, "Keep your voice down, Li. My two buddies don't know that I've sold my shares. When they found out that President Cole is here, they dragged me along to see him."
The other two old men, Norman and Horford, were negotiating with Cole. They questioned his leadership of the group and asked him about the group's future development plans.
At the end of the day, the two of them wanted to sell the shares in their hands.
Cole told them that the group had purchased a batch of gemstones and would launch a new luxury product press conference next year at the latest.
The two of them did not believe him and pressed him to find out what the gemstones were and how to do the press conference.
Cole had just acquired the fire opals. How could he make plans for a press conference so soon?
He also did not intend to reveal the identity of the gemstones. Before the publicity work began, he had to remain mysterious. He could tell the outside world that Harry Winston had purchased a batch of precious gemstones, but he could not say what the gemstones were.
Norman and Horford did not understand him. Seeing that he was evasive, they thought he was lying and forced him to think of a way to take responsibility for their shares.
While the two of them were pressuring Cole, they shouted at Tedrick, "Old man, come here. What are you waiting for? Do you want tens of millions of US dollars to fall into your hands? "
Tedrick looked at them awkwardly and did not know what to say. Li Du said, "Mr. Tedrick's shares have been sold."
Norman and Horford were shocked. Tedrick was even more embarrassed. He said in a low voice, "Li, don't say it."
Li Du said, "I have purchased Mr. Tedrick's shares. You guys don't have to worry. I will also purchase your shares."
Hearing this, Tedrick asked in surprise, "Really?"
Li Du nodded. "Of course, so you guys don't have to pressure President Cole. I have a huge sum of money that I have yet to recover. However, I am in the process of recovering it. Once I get the money, I will buy your shares."
Norman shouted, "Why should we believe your promise?"
Li Du smiled. "Based on the fact that I have purchased Mr. Tedrick's shares. If you don't believe me, you can ask him."
Tedrick smiled. "Mr. Li is a young tycoon. He is passionate about the luxury goods industry. I think he is indeed interested in your shares."
With Tedrick's help, Norman and Horford reluctantly believed Li Du.
There was nothing they could do even if they did not believe him. Cole did not care about small shareholders like them. Now that he was in a difficult situation, how could he have the energy to care about these small shareholders?
After signing the contract, Li Du treated Bauer and his team of lawyers to a sumptuous meal at Joël Robuchon's restaurant. At the same time, he gave Bauer a thank-you fee of 100,000 dollars.
Bauer had previously promised him that he would be responsible for helping Li Du complete the acquisition of Harry Winston to showcase his capabilities and fight to become Li Du's personal lawyer.
Therefore, Li Du did not need to pay a lawyer fee for signing the contract. The 100,000 dollars he had given was considered a tip. Bauer would distribute it to the colleagues he had hired. Li Du would not get much money himself.
After staying in Las Vegas for half a week, Li Du disposed of the gemstones in his hands and left with two million dollars in cash and up to seven percent of Harry Winston's shares.
It was a pity that he could no longer sell the fire opals to Harry Winston after digging them up.
Cole was worried that Li Du would continue to introduce fire opals to the market. After Li Du obtained the shares, he told Li Du, "Harry Winston will use this batch of gemstones as the theme for a new jewelry series. Before the launch of this series, please keep the fire opals in your hands temporarily."
Li Du understood that he had to help Harry Winston sell this batch of jewelry made from fire opals at a high price. As he was already one of the major shareholders of the group, he had to help the group develop.
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