To the people of Yangzhou, the New Year's Eve Lantern Festival was an event of great significance.
Jiang? In the first two years after Ji took over Xiangyang District, she organized the lantern festival in order to quickly restore the livelihood of the people and encourage them to have hope in life. In the following years, Xiangyang District developed better and better. Hundreds of thousands of people came to live there, and the tradition of the lantern festival was preserved. Many smart merchants seized the opportunity and imitated Zhike House to organize various promotional events. Not only did it arouse the people's desire to shop, but it also increased their sales. The merchants made a lot of money.
When other merchants saw this, they were extremely envious. Soon after, they organized some kind of promotional event to benefit the people during the New Year's Eve Lantern Festival.
This was somewhat similar to the Double Eleven Chopping Festival in the salted fish dimension.
Every year before New Year's Eve, these events were held. Some diligent and thrifty people developed the habit of stocking up during the New Year's Eve Lantern Festival. Of course, there were many merchants who participated in the event. Some sold fake goods for personal gain, and some even cheated the common people into buying inferior goods at low prices. There were also those who maliciously used price wars to squeeze the living space of their own kind, thereby dominating the market share.
Even Jiang? Ji's occupation in her previous life was not related to being a merchant. However, she had come into contact with many people and understood some of the little tricks of the business world.
These little tricks were the leftover tricks of the ancestors in her era. However, in this ancient era where business development was still in its infancy, every idea could set off a considerable business storm. In other words, with the "advanced" business philosophy, even Jiang? Ji did not want to be a vassal and fight for the world. As a merchant, she might be able to create a considerable business empire.
Therefore, while promoting business development, Jiang? Therefore, the Empress Dowager Ji made many rules to restrict merchants.
Many of the regulations were inexplicable to the current merchants. However, over time, as Xiangyang District flourished and its economy far exceeded that of ordinary states, some merchants who had been doing business for a long time figured out some clues. They increasingly felt that the Duke of Lanting was unfathomable.
Taking one step at a time was not scary. What was scary was taking ten steps at a time.
They could not afford to offend such a big boss. Time to slip away.
Out of fear, they repeatedly restrained themselves and the shops under their name, not daring to overstep the boundaries.
Others were not as clear-headed as them. Some of them were black-hearted merchants who would resort to unscrupulous means to earn money. Unfortunately, this was Xiangyang district. The regulations regarding merchants, shops, and commodities were detailed and clear. If one was caught, he would be sacrificed to the heavens. There was basically no hope for him to make a comeback.
Once they crossed the line, not only would they face a heavy fine and a year in prison, but they would also be banished from Xiangyang City. Their businesses would no longer be able to do business in Xiangyang City. For merchants, it wasn't a big deal if they could use money to avert disaster. The punishment of being banished and unable to do business was severe.
Against the merchants, Jiang Yu? Ji Ye was not lenient when it came to collecting taxes.
Of course, merchants could also think of ways to evade taxes, but once they were caught, they would not be able to bear the consequences.
Even so, there were still countless businessmen who racked their brains to rent shops in Xiangyang City Market.
There were many people and business opportunities in Elephant Sun City. The business environment was good and stable, so there was no need to worry about being robbed by bandits.
In the past few years, there had been chaos and chaos. The feudal lords and tyrants had imposed exorbitant taxes and levies, and there were even cases of coercion and robbery. As a result, some merchants had gone bankrupt and were unable to continue their business. Even if there were no feudal lords or tyrants, there were bandits and gangsters. Any shop that wanted to do business would have to pay a high protection fee.
Not handing it over?
Then they would rush forward and loot all the shops.
In comparison, Xiangyang City was a paradise for the merchants. Every New Year's Eve Lantern Festival was their carnival. Some merchants from other places also wanted to come and join in the fun. They booked temporary stalls one or two months in advance and brought their goods over to sell. They came in high spirits and returned in high spirits.
While the merchants were happy, some of the scholars and minor landowning families were unhappy.
Scholars, farmers, merchants, and merchants were at the bottom.
The Lord of Lanting did not respect the scholars, but instead took care of the merchants. Was there something wrong with his brain?
That was what he thought, but he didn't dare to say it out loud. After all, this was Jiang. Ji's old nest, her home field.
The last person who dared to insult Jiang in public? Those who bad-mouthed Ji were beaten up by her brainless fans on the way home.
The most annoying thing about this person was that after he was beaten, he didn't reflect on himself and instead went to report it to the authorities.
In the end, the authorities asked about the whole story and generously gave out seven days worth of prison meals.
For a large clan like the Feng Clan, they were very smart and knew how to protect themselves. Why would they rush to make such a stupid statement? Not only did he not oppose Jiang? Instead, Ji found ways to express her goodwill and earned a lot of benefits from it. For example, the clan leader of the Feng Clan.
The current clan leader of the Feng Clan was Feng Xiu. Feng Jin's eldest brother.
He used Feng Jin's connections to cut the queue and rented a few of the best shops in the market. The business scope was very wide.
At this time, Feng Jin realized that his clan also had a lot of business.
Feng Xiu? He couldn't help but complain, "Do you think you grew up eating wind and drinking dew?"
There were so many people in the main and side branches of the Feng Clan. Even if the clan's resources were tilted to the main branch, the large number of side branches also had a lot of expenses.
Their living expenses were not bad, but studying and learning to write were the ones that burned money. All of these needed money.
Because of the unregulated business in this era, coupled with the influence of the chain of contempt, the landowning families had shops under their names, but most of them followed the rules. Most of their income still depended on the land. They spent a lot of effort to acquire land because there was money to be made in it.
Under the constraints of the family tradition, the Feng Clan didn't act so arrogantly, but they still had a lot of land under their name, many of which were accumulated by their ancestors.
But what about their second brother and Jiang? Ji was bound to them, and the latter had been suppressing the landowning families.
If it was in the past, they could probably kill them by gathering the power of the landowning families. Now, they were getting stronger and the landowning families were being weakened …
Feng? The eldest brother frowned and realized that things weren't so simple. He discussed with his father, Feng Ren, in private. He didn't know what they said, but they sold a part of the land at a friendship price. This part of the land eventually went to Jiang? Ji's hands were full of fertile land.
To return a plum with a peach, they relied on this favor. They also got a shop in a prime location in the market from Feng Jin at a low price.
The Feng Clan used to have some shops, but the profit was very low. It was not as much as the income from the land, let alone stable.
Feng? They studied the market and made adjustments. In addition, they sold a part of the land to Jiang? Ji's favor in exchange for preferential treatment. The business was booming, and in the end, they even opened their business to the counties around Xiangyang. The annual income was actually several times the dividends from the land!
Well …
This business was not a loss.
Feng Jin was speechless.
Since his eldest brother took over the position of the clan leader, he seemed to have opened the door to a strange world.
"Huai Zhang, are you still not done?"
Madam's gentle voice came from outside the house. Feng? He responded, "Yes, I'm coming."
Feng? Four years after he separated from his first wife, Madam Du, he only remarried when his two legitimate sons reached the age of understanding.
He didn't have any resistance towards remarrying.
The legitimate sons needed a mother to teach them, and the Feng Clan also needed a matron.
After a failed marriage and a hysterical wife, he didn't have high expectations for his second wife. Instead, he was full of surprises.
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