On Tuesday, Li Mu called Liu Xiaodong for a meeting.
The meeting was very simple. On Wednesday, the leader would be coming to inspect the work. After that, there would be a closed-door discussion. It seemed to be a good opportunity to raise demands. The two of them had to carefully discuss which demands to raise and the priority of these demands.
Li Mu felt that the most important thing in the development of Taobao was logistics, so he had to fight for preferential policies in logistics. Liu Xiaodong had no doubt about this. The two of them maintained a high degree of unity, but it was not enough. The two of them discussed some details. When the time came, whether it was complaining to the leader or showing off, the conditions had to be clear and clear. They could not be ambiguous. They could not tell the leader that they wanted preferential policies, but they had to be clear about their own demands. For example, they hoped that the city where the logistics warehouse base was located would approve a piece of land for them to use first, and they would pay less or pay later. One of the two conditions had to be met.
Of course, when they were talking to the leaders, they could not be so pretentious. But in general, that was the core demand. They had to state it clearly.
Li Mu wanted to use 500 million to invest in logistics. Although 500 million seemed scary, logistics was a heavy asset project. A little bit was too slow. If they wanted to get rich in one bite, the investment requirements were very high. A logistics and storage base would need to buy land, lay a foundation, build a steel factory, shelves, conveyor belts, and other sorting equipment. It would cost at least 10 million. Six storage bases would cost one or two hundred million.
Any imported heavy truck trailer would cost around a million yuan in the country. If he bought 100 of them, 100 million yuan would be gone.
The demand for medium-sized trucks and light trucks was even higher. It would cost more than 100 million.
Five hundred million yuan was barely enough to cover all the expenses of the business outlets, staff salaries, and other expenses. If he could get a powerful preferential policy, the situation would be completely different.
In addition, Liu Xiaodong felt that he had to mention to the leaders about the three logistics companies maliciously stopping their deliveries at the meeting. He had to urge them to give a specific solution as soon as possible.
The Yanjing and Shanghai governments had said a few days ago that they would investigate and pursue this matter, but there was no news yet. Liu Xiaodong was worried that this matter would end up being left unsettled, or that Boss Ma would do some public relations behind his back. In the end, the company would only be fined tens of thousands of yuan, which would not hurt his foundation.
Li Mu asked him, "Have you consulted anyone about the most severe punishment for such a situation?"
"There's no such thing as the most severe punishment." Liu Xiaodong said, "Private delivery companies have just started, and the General Post Office doesn't have very clear laws and regulations in this area, but it is precisely because of this that there is more room for operation."
Li Mu smacked his lips and said, "No matter what they do, it's hard to implicate Ali, right? They can totally blame the three companies themselves."
Liu Xiaodong nodded. "This is also what gives me a headache. Even if each family is fined tens of millions, it seems very heavy, but it is nothing to them."
Li Mu thought about it and said, "It would be great if we could order these three delivery companies to suspend operations and reorganize. Not much, just three months would be enough for them to suffer!"
Liu Xiaodong's eyes lit up, and he said in agreement, "Indeed, suspending operations and reorganizing for three months, without income for three months, and having to bear the huge cost of staff salaries, hardware usage, and depreciation costs, would probably cause a lot of trouble for Ali Taobao."
Li Mu slapped his thigh and said, "Write this down as well. When the time comes, I'll mention it to the leaders. Their refusal to accept deliveries without authorization is very serious, so it is reasonable for them to suspend operations and reorganize."
Liu Xiaodong smiled and said, "If Boss Ma didn't shoot himself in the foot, his Le Tao would have been online by now."
Li Mu nodded and said with a serious expression, "If he didn't do this, his Le Tao would have three logistics companies cooperating with him once it was online. At that time, as long as his delivery company promised the sellers a sufficiently low internal shipping discount, giving them a chance to earn the difference in shipping costs from their customers, the sellers would probably rush to Taobao like a swarm of bees."
Based on Li Mu's experience from his previous life, e-commerce had been popular in Hua Xia for more than a decade. The first five years, which was from 2003 to 2008, were the most profitable for small and medium-sized e-commerce sellers. Using Taobao as an example in his previous life, online shoppers swarmed into Taobao. It could be said that they bought whatever they saw. No matter what they opened in Taobao, they would definitely be able to sell it. As long as they put their heart into it, they would definitely be able to start up quickly.
At that time, the buyers were very naive, and the sellers hadn't entered the vicious competition that was unscrupulous. Therefore, at that time, not only could the sellers make money from transactions, but they could also earn a huge sum of money from the delivery. At that time, online shopping generally didn't include shipping, and the average delivery fee was more than 15 yuan. Buyers felt that it was reasonable to pay for shipping, but they didn't know that at that time, the sellers with large shipments could use their status as VIP customers to get a discount from the delivery company. For every order, not only would the seller earn a profit from the delivery company, but the net profit from the delivery company would also reach 10 yuan.
Many of the sellers who made a lot of money from Taobao did so during that period. They made money in the early stages, but later on, when Taobao changed its strategy and the competition became more intense, they had enough funds to keep up with the competition. After 2008, they continued to make money.
Currently, online shopping buyers were at this stage. If Boss Ma made good use of the three logistics companies and reached a private deal with the sellers, the sellers would definitely flock to Taobao. Although they couldn't defeat Taobao, which had a strong ecosystem, in a short period of time, it would be like a ringworm, and Boss Ma wouldn't be able to do anything to Taobao.
Overall, Li Mu felt that he had to pay more attention to this matter. Since he had this opportunity, he would think of a way to deal with him. If he could really shut down the three logistics companies for three months, Boss Ma's Taobao would have nothing to rely on even if he went online.
Although this was a bit despicable, Li Mu didn't feel guilty at all. Moreover, he wasn't the one who used this despicable move first. Since the opponent was coming for his life, if he still cared about his reputation, wouldn't it be too easy for him?
Thinking about this, Li Mu's face revealed a sinister smile, and he said to Liu Yidong, "Set up the gun rack, and think of a way to shoot at him!"
Liu Yidong asked with a smile, "Do you think it'll work?"
Li Mu waved his hand. "If it doesn't work, then create the conditions to make it work!"
Liu Yidong nodded and said with a happy face, "Oh, if this thing works, Ali won't have to worry at all."
Li Mu also nodded in agreement. If the three logistics companies were destroyed, what could his Taobao rely on? Could it rely on infantry to defeat his army of planes, tanks, and cannons?
Thinking about this, Li Mu's heart suddenly skipped a beat.
The situation seemed to be completely tilted to one side, but it might not be irreversible. Li Mu realized that he had overlooked something that could be considered a nuclear weapon — fake goods.
For the e-commerce industry in Hua Xia, fake goods were definitely a powerful nuclear weapon.
High profits, high sales, in line with the national conditions, catering to the needs of the people, vague legal definitions, and insufficient law enforcement were the root causes of the rampant fake goods. It could be seen that the rampant fake goods in the e-commerce era were supported by enough special market reasons. It was an inevitable product in the development of domestic e-commerce, just like burning coal would definitely produce dust and sulfide pollution. It was impossible to avoid.
In the future e-commerce platform, the impact of fake goods would also continue for many years. It could be said that the wildfire would never be extinguished, and the spring wind would blow again. Some people would produce and sell fake goods, some people would buy fake goods, and some people would buy fake goods without knowing it. In short, the coverage, influence, and profit margin of fake goods in the e-commerce industry were unparalleled. It could definitely be called a nuclear weapon.
If this thing was allowed to rise and develop, in the future, the significance and nature of the major e-commerce platforms would be like nuclear weapons to the major countries. For the countries of the world, the routine of nuclear weapons was basically:
You have it? Okay, then I want it too;
You increased it? Okay, then I want it too;
You reduced it? I don't necessarily reduce it;
The international situation has changed? Okay, then everyone will sit down and negotiate together, reduce it together, and make some superficial efforts for the denuclearization;
What? There's a new platform that wants to make its own nuclear weapons? Damn it, let's do it together.
It was the same with nuclear weapons and fake goods.
Taobao had clearly requested to eliminate fake goods from the beginning of its establishment. In order to achieve this goal, Taobao spared no effort in cracking down on fake sellers. Once discovered, it would immediately close the shop and blacklist the identity of the seller. If he was used by Boss Ma to use fake goods to fight differentiated competition, take the low-price route, and play the strategy of surrounding the city from the countryside, then he would really be in trouble.
Li Mu suddenly felt that it was far from enough to crack down on fake goods. He had to think of a strategy to prevent Boss Ma from selling fake goods. It would be best if all the competitors in the future did not have the opportunity to sell fake goods. How could he achieve this goal? Li Mu felt a little powerless for a while.
The problem of piracy had existed in Hua Xia for many years. The book and audio industries were basically abandoned, but they could not fundamentally solve the problem. The future of e-commerce would be much larger than the book and audio industries. The people and interests involved would also be much larger than the book and audio industries. If the book and audio industries were like this, Li Mu really did not know how to eliminate fake goods in the e-commerce industry or how to effectively control fake goods.
After thinking about it, Li Mu suddenly had a flash of inspiration in his mind. A routine that went from shallow to deep appeared in his mind.
Perhaps tomorrow's leader inspection would be a rare and excellent opportunity!
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