Because of the Mango-ME Instant Kill event, each person was limited to one machine, so 500,000 machines meant 500,000 orders and 500,000 parcels. These 500,000 parcels had to be sent out at a time, and the timeliness and safety had to be ensured. If it was after 2010, this would not be a big problem at all. But now, it was unlikely that any city would be able to digest it quickly.
Once the 500,000 machines were distributed to six cities according to Li Mu's expectation, the logistics pressure of shipping would be reduced a lot. Li Mu's 25%, 25%, 20%, 10%, 10% division of weight might not be so accurate, but it didn't matter. As long as it was reasonable in general, it would be fine. Finally, the biased part of the orders could be mailed across regions. In that case, only a small number of users' orders would have a longer expiration period, and the overall damage would not be great.
As for Li Mu's division of weight, Liu Yidong only thought for a moment and agreed. "It's very reasonable. Let's do it according to the proportion you said. In addition, I will communicate with the companies participating in the brand day later and ask if they have any needs for us to deliver the goods."
Li Mu asked him, "The event is about to start, right?"
Liu Yidong nodded. "Starting tomorrow, we will fully push it out."
Li Mu said, "Then don't rush to communicate with them. Let's see how effective our pre-sale model can be."
Liu Yidong understood Li Mu's meaning. For this brand day, Taobao did not use all of Li Mu's promotion methods, but only prepared to use the pre-sale model proposed by Li Mu. The general logic was: For the products that would be sold at a special price on the brand day, Taobao had set three levels. For products priced more than 1,000 yuan, users could pay a deposit of 50 yuan, and they could buy 100 yuan on the day of the event. For products priced more than 500 yuan and less than 1,000 yuan, users could pay a deposit of 34 yuan, and they could buy 68 yuan on the day of the event. For products priced more than 100 yuan and less than 300 yuan, users could pay a deposit of 20 yuan, and they could buy 40 yuan on the day of the event.
This pre-sale deposit was non-refundable. If the user did not pay the full amount on the day of the event, it would be regarded as an automatic waiver of the right to purchase and the deposit. Therefore, in view of the fact that the user needed to pay the cost in advance, the proportion of users who paid the deposit would be very small on the day of the event. Although it could not be ruled out that there would be direct purchases on the day of the event, the pre-sale quantity was also a very effective reference. If the pre-sale effect was good, then it was necessary to communicate with the manufacturer about the delivery. At that time, when the manufacturer saw the actual data, on one hand, they would not be worried, and on the other hand, they would reasonably adjust the quantity of the goods in advance.
Liu Yidong had no objection to Li Mu's proposal. He nodded and said, "Then I will hurry up and settle the matter of the warehouse first, and then go and have a chat with Home Express."
"Okay."
…
Very quickly, the five teams were ordered to set off from Yanjing to the five cities that Li Mu had selected. At the moment, Taobao did not have high requirements for the warehouse. To put it bluntly, the five teams that were sent out only needed to hire some local people, rent a passable factory, set up the shelves, and take proper fire protection and security measures. The requirements for the hardware were not high. The biggest requirement was the public relations with the local postal system. They were all paid by the government, and it was common for them to slack off. Therefore, they had to think of a way to get them to pay more attention to Taobao, so that they could ensure the efficiency of Taobao's delivery.
After sending out the people, Liu Yidong immediately began to communicate with Home Express. He directly contacted the headquarters of Home Express and reported his name, company name, and position, expressing that he hoped to have a chat with their boss. The boss of Home Express, Chen Ping, was in his office dealing with some documents. At this time, the secretary knocked on the door and came in. He said to him, "Boss Chen, just now the general manager of Taobao, Liu Yidong, called to say that he wants to visit you and hopes to make an appointment with you."
As soon as Chen Ping heard the words Taobao and Liu Yidong, his eyes immediately lit up. He smiled and said, "Okay, go back to Taobao and tell them that I have time tomorrow at three in the afternoon. The place to meet will be at our company. Don't forget to give them the address."
"Okay, I'll do it now." The secretary nodded and turned to leave. In his heart, he was surprised. He had been Boss Chen's secretary for three years, and he could be sure that he had never had any contact with Taobao or Liu Yidong. But why did Boss Chen act like he had been waiting for Liu Yidong to call? After hearing Liu Yidong's name, he was obviously much happier.
Although the secretary didn't understand, he didn't delay his work at all. He immediately conveyed Chen Ping's reply to Taobao. Liu Yidong heard that the other party agreed so readily, and he was very happy in his heart. He was looking forward to the meeting the next day.
In the past two days, Liu Yidong had learned a lot about House Delivery. Although House Delivery had been established for six or seven years, and although it was doing quite well in the past few years, there hadn't been much movement. Since last year, they had just made some movement. They had established three logistics bases in Yanjing, Shanghai, and Yangcheng. After they had spread out across the country, their founder, Chen Ping, had introduced IT technology and created a logistics information control business management system. He could be considered a person with a good eye.
At present, although House Delivery had not really spread across the country, it had basically covered third-tier cities and above. There were business offices and employees all over the country, and there were dozens of fleets. If it was estimated, it should be worth about fifty to sixty million with enough premium. Fifty to sixty million was an astronomical number for him, but for Li Mu, it should be just a drizzle. Therefore, Liu Yidong was very optimistic about the acquisition of House Delivery. If he could acquire this company and invest a little more money to acquire the cargo space of the civil aviation, then he could basically build a relatively fast logistics system.
Just as Liu Yidong was happily imagining the acquisition of House Delivery, the boss of House Delivery, Chen Ping, picked up the phone on his desk and made a call.
Once the call was connected, Chen Ping said in an admiring tone, "Aiya, Boss Ma, your guess is really accurate. Taobao contacted me and wants to meet me!"
On the other end of the phone was Boss Ma, who was far away in Hangzhou. When he heard this, he smiled and asked Chen Ping, "Who wants to meet you? Which one of Taobao? "
"It's their general manager, Liu Yidong."
Boss Ma immediately became interested. "Oh? It's Liu Yidong? Not bad, not bad. He's the number two of Taobao. "
Chen Ping said with a smile, "The purpose of his visit tomorrow should be what you said before. He wants to acquire House Delivery. How should I talk to him?"
Boss Ma said with a smile, "If he brings up this purpose tomorrow, don't tell him that House Delivery has already been acquired by Alibaba. Just tell him about House Delivery's current advantages. There are a few big bases and a few sets of information systems. In addition to these, tell him that House Delivery wants to use the advantages of logistics and transportation to do its own online shopping mall, just like I told you last time."
Chen Ping said, "Then I understand. I'll have a good chat with him tomorrow."
Boss Ma grunted and said with a smile, "Then I'll wait for your good news."
"Don't worry."
After putting down the phone, Boss Ma was very happy. House Delivery was currently the best-developed private express delivery company in the country, but it had already been acquired by Alibaba. As early as when Li Mu started Taobao and became an instant hit, Boss Ma realized that his future development had encountered the biggest enemy. At that time, his Alibaba's valuation had already exceeded hundreds of millions of US dollars. However, he immediately communicated with the capital behind him and urgently obtained a round of financing a few days ago.
Originally, this round of financing was only supposed to start the year after Boss Ma's own Taobao was launched. However, Boss Ma was very anxious now, so he raised another 30 million US dollars. With a large amount of cash in hand, he was prepared to fight with Taobao.
What Boss Ma hoped most at the moment was to be able to invest in Taobao, because Taobao's current trend was too strong. With YY as the traffic support and Alipay as the payment support, it was difficult for him to win. However, Boss Ma was Boss Ma. His vision was quite ruthless. He was also worried that Li Mu would not buy his account, so he played a drastic measure. He used the tens of millions of US dollars to buy or acquire all the private express delivery companies that had some movement in the market.
House Delivery's current scale was already very large. The boss, Chen Ping, was also a relatively long-term person, so Boss Ma's initial acquisition proposal was directly rejected by Chen Ping. In order to prevent future trouble, Boss Ma had no choice but to use 3% of Alibaba's shares and tens of millions of cash to buy House Delivery and Alibaba.
As for Shentong and Yuantong, which had not yet reached a national scale, Boss Ma spent a total of less than 30 million RMB to buy these two companies.
At the moment, there were not many private express delivery companies in the market that could be acquired by Taobao.
Boss Ma's basic motive for doing this was also very clear. Taobao had already opened up the traffic, sellers, buyers, and payment channels. At present, it was already a great success online. The only weak link was offline. No matter how e-commerce was done, the purchase of physical goods still had to be handed over to offline logistics. Therefore, Boss Ma had acquired these few express delivery companies in the market in advance because he had identified the bottleneck of Taobao's next step in development! It was also precisely because of this that he had long expected that Taobao would definitely look for House Delivery!
With these logistics companies in hand, Boss Ma could advance and retreat as he pleased. He could either use Alibaba's small and medium-sized enterprise resources and the express delivery resources in his hands to cooperate with Taobao, and everyone could make a fortune in e-commerce. Otherwise, Alibaba would completely block Taobao's offline logistics exports and strangle Taobao's neck. Then, he would do his own retail e-commerce. At that time, no matter how much traffic Taobao had, it would be useless. Relying on postal resources alone was far from enough. Building his own logistics was also quite time-consuming and labor-intensive. Even if he gave Taobao a year, it might not be able to make any progress. If Taobao was going to be stuck by logistics in the next year, then he would use this year to do online business. It would not be difficult to surpass it!
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