Just as netizens focused on Li Gouzi's Weibo and media companies focused on the potential influence of Weibo, several well-known dog food brands around the world received olive branches from the marketing department of Makino Technology.
Among these companies, no one thought that Makino Technology would package Gouzi and his Weibo as a media resource. Moreover, what was even more unbelievable was that the price of Makino Technology was a bit too high.
Five million US dollars, and it was only on Li Gouzi's Weibo. This price was enough for a prime-time advertisement on national TV stations in any country in the world.
What was even more frightening was that this high price was only the starting price.
However, what made these companies most incomprehensible was that they felt that the price of this resource was too high, but at the same time, they faintly felt that this seemed to be a good opportunity that could not be missed.
Therefore, major companies held emergency meetings to discuss the feasibility of this cooperation.
With everyone's analysis of the trend of Li Gouzi's Weibo popularity, almost every company that received the olive branch quickly changed their views.
If one were to ask which dog was the most popular in the world now, there was no doubt that it was Li Mu's Corgi.
Its audience has covered the general public all over the world with the competitive coverage of the Internet and offline media. Countless dog owners and people who want to have dogs are paying attention to Li Mu's Corgi at this moment. There is no doubt that it will bring a strong role model to dog owners all over the world.
Li Gouzi's role as an example had now been highlighted. Since Li Mu established his own Weibo, a large number of ordinary people who raised pets on Weibo and Titter opened personal Weibo accounts for their pets. Everyone was following Li Mu's approach, thinking that opening a Weibo account for their pets was a very fashionable and interesting thing.
In addition, the pet dog market in various countries around the world had also undergone tremendous changes overnight. Corgi became extremely popular, and the price continued to rise. It was even inflated to more than ten times the usual price.
The reason for such an outrageous price increase was mainly because the breeding of pet dogs was a process that could not be artificially accelerated. Before this, Corgi was only a small breed. No one expected it to become popular overnight, so the number of Corgi available for sale on the market was very small.
After Gouzi became popular, people's demand for Corgi rapidly increased by more than a hundred times. Therefore, Corgi breeders also seized this wave of business opportunities and constantly raised the price.
From this point alone, it could be seen that the dog had become the world's most capable dog in terms of carrying goods.
After analyzing the influence of Gouzi, those dog food brands began to change their attitudes. They suddenly felt that in the face of Gouzi's strong influence in the world, its exclusive title sponsorship and twelve promotional Weibo posts a year, the business opportunities contained in it must be unimaginable.
Under normal circumstances, if they wanted to achieve global delivery of product advertising, the cost would be high enough to make them flinch. Dog was now an opportunity to achieve great things with little effort. Now the whole world was paying attention to him. If the whole world knew what brand of dog food he ate, then this brand of dog food would become a household name overnight.
In comparison, the price of five million US dollars was simply too cheap.
So, a few hours after the olive branch was thrown out, these companies in different time zones called back to Makino Technology one after another. Without exception, they expressed strong interest in this cooperation.
As early as the olive branch was thrown out, Makino Technology had already started preparations for the online auction.
The technical team first used the bidding code of Taobao, plus the redesign of the UI and elements by the art designer, to create a Weibo bidding page. Then, in order to facilitate the participation of these overseas companies, PayPal was connected as a payment channel.
After receiving positive responses from these companies, Makino Technology announced the rules of the auction.
The rules were actually very simple. Each company paid a deposit of one million US dollars to Makino Technology through PayPal as the bidding deposit. The base price of the auction was five million US dollars. Between five million and ten million US dollars, the minimum amount of each bid increase was 100,000 US dollars. If it was higher, it must be an integral multiple of 100,000 US dollars.
When the base price was more than ten million US dollars, the minimum amount of each bid increase was 200,000 US dollars.
After the auction began, all companies participating in the auction could bid and increase the price at will through their own auction backstage. After the auction was successful, the successful bidder must pay all the money to Makino Technology through PayPal within 24 hours.
If the payment was not made within 24 hours after the auction, it would be regarded as a waiver. The one million US dollars deposit would not be refunded, and the company would not be entitled to participate in the next auction.
After this rule was announced, all the companies complained that they were being cheated. At the same time, they were also gearing up to win their targets in the online auction.
Therefore, every company began to urgently discuss their base price and bidding strategy.
Canada's Desire could be regarded as the world's most well-known top dog food company. However, its head office's publicity strategy had always been offline and vertical. It almost never chose large and wide media channels for promotion and publicity. Instead, it focused its energy on pet hospitals, pet supermarkets, pet magazines, and special columns. In these vertical occasions, it built its own professional and high-end brand image.
They felt that Li Mu's corgi was the undisputed king in terms of identity, bloodline, status, and attention. This was a great help to their high-end brand image. Therefore, they set the base price of the auction at ten million US dollars. If there was a competitor who offered more than ten million US dollars, Desire would theoretically give up. However, if the competitor who offered more than ten million US dollars was Mars, then their base price could be raised to thirteen million US dollars.
Mars of the United Kingdom was the world's largest candy and pet products company. Its pet food series was cheap and had a wide audience. The discussion about the operation was that they liked to lay their own pet products and publicity in every large store, using the most down-to-earth way to search for potential customers from ordinary user groups.
In Desire's view, they could theoretically accept other brands getting the resources from the Makino Technology auction because they offered a higher price. However, they could not accept that this resource would eventually belong to Mars. Therefore, once Mars entered, they would strive to fight Mars to the end.
Mars' strategy was very simple. They had only one purpose, and that was to win this publicity resource no matter what. Once it was taken away by their competitors, it might bring a large audience, orders, and sales to their competitors. In the end, they would lose their valuable market share.
Based on their size, as long as their competitors could afford the price, they would be able to afford it as well.
While everyone was gearing up for the auction, Li Mu was rehearsing with Prince William at the Forbidden City with the person in charge of the Forbidden City and the director of CCTV.
There were two themes that the donation ceremony wanted to highlight. One was that Prince William wanted to represent the Windsor family and donate the cultural relics that originally belonged to Hua Xia to the Forbidden City Museum. The other was that Li Mu also wanted to take this opportunity to appeal to all Chinese people to help Hua Xia's cultural relics that had been lost overseas to return to China. He also wanted to cooperate with the Forbidden City and CCTV to set up a special foundation.
If they really wanted the Chinese people around the world to pay attention to the lost cultural relics like how they paid attention to the immortality of the veterans, they must have a set of publicity plans that could move them. Therefore, CCTV's documentary became the top priority.
However, Li Mu's participation in this was not high. The whole arrangement was for Prince William and the person in charge of the Forbidden City Museum to take the lead in the donation. One of them would give, and the other would receive. They would follow a standard donation ceremony and take turns to speak. As a friend of Prince William and the middleman of the whole donation time, Li Mu only needed to show his face.
As for the later promotion of "helping the lost cultural relics to return to China," it was also for the person in charge of the Forbidden City Museum to face the camera and introduce the current situation of the loss of Hua Xia's cultural relics overseas. Then, through some of the more important cultural relics, it would arouse the patriotism of the audience. At this time, Li Mu would make an appearance at the right time and announce the establishment of such a non-governmental public welfare organization.
After sorting out the whole process and carrying out rehearsals, Li Mu came out of the Forbidden City Museum. Without any delay, he took a car straight to the recording studio of Rolling Stone Records in Yan Jing. The top musicians signed by Rolling Stone had been waiting in the studio for a long time.
On the way to the recording studio, Li Ziwei introduced the current progress of the work before the auction to Li Mu. She said, "Li Zong, so far we have contacted a total of ten companies. All ten companies have expressed their willingness to participate in the auction and have all paid the deposit through PayPal."
Li Mu nodded and asked her, "When will the auction start?"
Li Ziwei said, "Tonight at nine o 'clock in Yan Jing."
"Okay." Li Mu smiled slightly and said, "Then let's wait and see how sincere these companies are."
Li Ziwei said, "By the way, Li Zong, the person in charge of Mars' marketing sent us an email saying that Mars is willing to skip the auction and directly buy our promotional package at a price of 12 million US dollars. What do you think?"
Li Mu smiled and said, "Of course I refuse. The auction is much more fun than a one-off deal."
Li Ziwei said, "But 12 million US dollars is already very high, right? If it really goes to the auction, it may not be able to get this price. Maybe Mars can settle the battle with only 7 or 8 million US dollars. "
Li Mu waved his hand and said with a face full of confidence, "That's impossible. This kind of public auction will make them more and more anxious. Moreover, the resources we're offering are so attractive that these big companies probably won't be willing to let go. I have a feeling that this online auction will get a result that will shock the entire country, and even the world!"
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