"What does Lord Jue mean ~?"
Li Residence, Main Hall.
After hearing Li Zexuan's words, Sun Huaiyuan frowned and asked.
"Hehe, I understand Manager Sun's meaning. In the past, our Qi Qu Pavilion's scooters and plows were easy to make and cheap. Even if those customers with membership cards were able to enjoy a discount, compared to the value of the card itself, Manager Sun, you might feel that the small amount of profit we are giving away is not worth mentioning!"
"Now that we are developing a new type of carriage, the manufacturing process is relatively tedious. Each one takes a long time and the price is very high. If we were to calculate according to the discount system of the previous membership cards, we would have to give away more than 400 strings of coins for a new type of carriage. At this time, Manager Sun, you feel that the profit we are giving away is too much compared to the value of the card itself, right?"
Li Zexuan smiled as he analyzed the situation.
"Uh ~ ~"
Sun Huaiyuan's face turned red. After hearing Li Zexuan's words, he felt that he was being described as an untrustworthy profiteer who forgets righteousness at the sight of profit! He awkwardly said:
"This … this is how it is!"
"Haha! Manager Sun, you don't need to be embarrassed. This is human nature and can be understood! "
Li Zexuan kindly smiled and continued: "As the saying goes, a leaf obscures one's view and one cannot see Mount Tai. Manager Sun, you can look at this problem from another angle. A red supreme membership card is 500 strings of coins. A hundred of them are 50,000 strings of coins. First of all, membership cards allow us to obtain a large amount of liquid capital in a short period of time. With sufficient liquid capital, we can expand our scale at any time, recruit more people, produce more products, and ultimately earn more money. This is the so-called money makes money! Manager Sun, you must have heard of this before! "
Sun Huaiyuan nodded thoughtfully. Li Zexuan smiled and continued, "That's right.
"Secondly, every person who has bought a membership card from our Qi Qu Pavilion, after using our excellent products, will become a potential customer who will come back to spend money! Here, I want to explain a very important concept to you, Manager Sun — — user volume! "
"The products that our Qi Qu Pavilion sells, there is no need to doubt its superiority! But compared to those old shops, we still lack a foundation. In other words, what we lack is a huge number of users! In the future, there will be more and more products in our Strange Interest Pavilion. No one can guarantee that our products won't be copied by others. At this time, the potential value of our users will be reflected! "
"Think about it. Those members are already used to buying things from our Strange Interest Pavilion. Even if they see similar things in other places, they will definitely prioritize our Strange Interest Pavilion! Don't you think so too? "
Sun Huaiyuan frowned and said, "But if the things in other places are cheaper than here, those members won't buy from us, right?"
"Heh ~!"
Li Zexuan shook his head and said with a smile, "Even if their price is cheaper than our original price, can it be cheaper than our member discount? We have the best craftsmen, the most professional, and the most advanced production model. Our production costs are definitely the lowest as well! If someone wants to start a price war with us, we definitely have the confidence to fight! "
"Also, there's another reason why I asked you to speed up the membership! As the various technologies in our workshop improve in the future, there will definitely be many new products that will be introduced one after another. When those people apply for membership, they usually leave their addresses. And those who can afford membership have a certain amount of spending power. Every time, we can send flyers to those members' addresses. They have used our Strange Interest Pavilion's products before, so they will definitely understand the quality of our products. There is a high possibility that they will buy our new products. This way, we can quickly turn the workshop's technology into money without any additional promotion. "
Modern society was an era where users were king. Many new brands, such as Didi Chuxing, Are You Hungry, OFO, and so on, gathered a large number of users in a short period of time by constantly throwing money at them. Then, based on this large number of users, they accurately promoted relevant business information and established an effective business model to achieve long-term profits.
This kind of behavior was the so-called Internet thinking. The Tang Dynasty didn't have computers, nor did it have the Internet. Communication wasn't as developed as the modern era. If Li Zexuan were to use this kind of Internet thinking, he would only get himself killed.
That's why Feng Yu could use a portion of the profits to accumulate users. But he had his own bottom line. No matter if it's the early or later stages, he cannot lose money. He must protect his own interests first. If not, it will be easy for him to break the cash flow chain. Now, Feng Yu was focusing on cash and users!
Currently, Strange Interest Pavilion's member discount system was only giving out 30 to 40% of the profits. Feng Yu was still making money. When the user base increases, he will show his capitalist side. It was just like some take-out platforms in the modern era. At the start, there will be a lot of red packets and discounts. One meal will be 3 to 4 RMB. In the later stages, there will be less red packets and discounts, but you will already be used to ordering take-out.
"Sir Jue is wise! I admire you! "
Li Zexuan's words were beyond the business theory of this era. The amount of information was too much. Sun Huaiyuan pondered for a long time before nodding his head.
"Haha! This is just my humble opinion! Manager Sun, it's good that you understand! "
Li Zexuan waved his hand and laughed. Then, he suddenly had an idea and said: "Oh! Actually, regarding the Red Supreme Membership, the discounts are indeed quite high. But the rules were set by us, so we can't go back on our words. But in the future, we can increase the price of each product by 20 to 30%. This way, not only will it attract people to apply for membership, it will also ensure that we have enough profits! "
Currently, Strange Interest Pavilion's products were priced at 60% more than the cost of the product. If they used the Supreme Membership to give discounts, they would only be left with about 20% of the profits. That's why Li Zexuan thought of this "bad idea".
"Yes, yes. This idea is good. This idea is good!"
Previously, when Li Zexuan said that users are king, it was all about the benefits that cannot be seen or touched. Compared to those, Sun Huaiyuan preferred the benefits that can be seen and touched. Therefore, when he heard Li Zexuan's words, Sun Huaiyuan quickly nodded his head like a chicken pecking rice.
"Haha! Then that's it for now! Manager Sun, why don't you stay for lunch! "
Li Zexuan put down his cup and laughed.
"Ai! No need, no need! Sir Jue, you go ahead with your business. This old man won't disturb you any longer! Goodbye! "
Sun Huaiyuan hurriedly stood up and waved his hand.
"Then take care!"
Li Zexuan smiled and didn't force him. Sun Huaiyuan was more concerned about the difference in status. Even if he forced him to stay, he wouldn't be able to eat to his heart's content.
… … …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
