The advertisers of all the major brands were paying attention to their own advertising revenue.
As the title sponsor, the traffic on the official website of Huaxia Health and Life Insurance Co., Ltd., had reached its highest point since its establishment. It was more than a hundred times the average traffic in recent years.
The most important thing was.
After statistics.
The official website of Huaxia Health and Life Insurance Co., Ltd., had received more than 2,000 times the usual orders in just two and a half hours from 9: 30 pm to midnight!
Although the business of an insurance company seemed to be very big, in fact, it was already very good for each salesperson to sign one to three orders in a day.
And that was when the salesperson took the initiative to sell to them.
Compared with the salesperson.
The number of orders received on the official website from people in need was even less. Sometimes, there was not even one order received in a whole day.
But this time, in just two and a half hours, the number of orders on the official website of Huaxia Health and Life Insurance Co., Ltd., had exceeded 2,100 orders and was still rising!
Two and a half hours was 150 minutes. On average, 14 orders were received in every minute.
This kind of situation had almost never happened in the insurance industry.
It should be known.
The price of buying a commercial insurance policy was not cheap. It could range from thousands to tens of thousands. Based on the average data, 2,100 orders could at least exceed ten million!
And it had only been two and a half hours.
Over here.
Huaxia Health and Life Insurance Co., Ltd. had already prepared for the possible advertising benefits.
To be safe, the boss of the company had already set up a customer service department in advance.
When the first episode of "Life is Priceless" was officially broadcasted, all the staff members in the customer service department gathered together leisurely to watch the show. Everyone was chatting and laughing, and they didn't care about working overtime at all.
Because they had long been used to it. These years, the company had a lot of advertisements, but the insurance industry had long become an industry that would be rejected by people as a matter of course.
The orders that they dealt with during their daily work were all from the salesmen who went out to do business.
There was almost no one who would really take the initiative to buy insurance.
Therefore.
The staff in the customer service department did not care too much about it. They thought that even if there was some advertising effect, it would definitely be a few simple orders, at most a dozen.
However.
As the show ended.
All the desks in the Customer Service Department began to ring incessantly.
In order to remind the customer service staff to serve the customers in a timely manner, every staff member of the insurance company would have an order prompt installed on their desk. As long as there was an order, the prompt would sound immediately to remind them.
"Ding Dong, you have a new order."
The first notification sounded.
Customer Service Department.
"Eh? It's already so late, and there's still an order? "
A staff member walked towards his desk in surprise.
As soon as he finished speaking.
"Ding Dong, you have a new order."
Another prompt sounded.
In the customer service department, the staff were already discussing where they should go for a drink after working overtime. When they heard the second notification, they were obviously stunned.
Then came the third, the fourth.
"Ding dong, ding dong …"
The notifications came one after another, ringing non-stop.
In less than two minutes, all the prompts on the desks of the customer service department rang.
This time.
The customer service staff were dumbfounded.
They hurriedly ran back to their posts and started to deal with the orders.
But even so, the prompts were still ringing. The insurance orders that were rarely seen on normal days were actually falling from the sky one after another at this time, constantly smacking on the heads of every customer service staff. This made the customer service staff both excited and helpless.
They were excited because the more orders they dealt with, the higher the commission.
But they were helpless because these orders came too suddenly. They did not have the slightest preparation and could not deal with all the orders at all.
Under such circumstances.
The person in charge of the customer service department could only make a phone call to report and ask for support.
After receiving the report from the customer service department, the entire insurance company was shocked. Who would have thought that a television program could have such a good advertising effect.
After all, they were selling insurance, not food, drinks, and cosmetics!
Now, even insurance could sell so well?
This was too damn crazy, wasn't it?
Apart from the shock.
The boss of the insurance company hurriedly contacted the other person in charge of the customer service department and asked them to rush back to the company to work. In addition to double the overtime pay, the commission for each order would increase by 5%.
After receiving the news, the various customer service staff who were already asleep rushed back to the company overnight to deal with the orders.
The next day.
The automobile companies that had spent a lot of money on advertising.
The number of orders also skyrocketed in an instant. The daily sales volume actually exceeded 2000 cars in a single day!
One should know.
Even for the most popular car models, the best result in a month was only about ten thousand to twenty thousand cars. After all, cars were not something that ordinary people could afford.
But who would have thought that a mere advertisement could push the daily sales to two thousand cars?
This kind of data was shocking.
At the insurance company.
As the biggest sponsor of "Life is Priceless", after a night of overtime, the company's executives struck while the iron was hot and sent all the salesmen out the next day. In order to better promote the business, the company even rushed to make the advertising leaflets for "Life is Priceless" overnight.
This day could be called the spring of the insurance salesmen.
Usually, when many salesmen went out to solicit business, they would be humiliated and even despised and reviled by others.
But today.
When the salesmen took out the advertising leaflets for Life is Priceless, most of the salesmen were attracted. Almost half of them happily paid the money and signed the contract.
This situation made all the salesmen extremely emotional.
Unexpectedly.
A program actually helped them to reduce the difficulty of promotion so much.
It deserved to be Huangguo Satellite TV, the most popular variety show, and Fang Qiu's show.
In fact, everyone knew.
In this world, people needed to buy insurance. There were many people who wanted to buy insurance. But because there were too many insurance companies and insurance products, many people were struggling and comparing among various choices. During this period, they heard more and more scams in the insurance industry, so they finally did not dare to buy.
And the program Life is Priceless undoubtedly awakened the audience's demand and desire for insurance. At the same time, because of the existence of this program and Fang Qiu, people were willing to accept and believe in it.
In this way, the insurance company would naturally receive a lot of orders.
Just when all the major advertisers were striking while the iron was hot.
A reporter who had been watching the program Life is Priceless curiously immediately began to inquire about the advertising effect of the program after the premiere of the first episode.
After all.
The ability of this program to attract money was so strong that it made people's hair stand on end. So many people were watching to see if those large companies could earn back the advertising they invested in this program.
Among them, the most eye-catching was undoubtedly Huaxia Health and Life Insurance Co., Ltd., as the title sponsor.
But the result.
As soon as the reporter inquired, he was immediately shocked.
Of course, what he inquired at the beginning was not the intuitive data, but the matter that all the customer service departments of Huaxia Health and Life Insurance Co., Ltd. were called back overnight and worked overtime until midnight.
When hearing this news, the reporter knew that he had discovered a very important piece of news.
Immediately.
He immediately began to inquire and investigate, and even went online to the official websites of various advertising sponsors to investigate. For those that couldn't be investigated, he tried to find connections and contact the staff of various companies. Finally, after obtaining some data, he also specially made a comparison chart.
He made a very formal comparison between the sales of the advertising sponsors of Life is Priceless before and after the program was broadcasted.
After the comparison chart was made, the reporter was really completely shocked.
After the comparison.
He found that all the sponsors who invested in the program Life is Priceless had at least increased their sales by 500% after the first episode of the program was broadcasted!
The sales of those fast-selling companies were even more frightening. Some of them even exceeded 2000%.
In extreme shock.
The reporter posted the comparison chart and all the actual data he had made on Weibo.
Because he was a slightly famous reporter with a lot of media attention, as soon as this Weibo post was posted, it immediately attracted a lot of big media to repost it one after another.
Not long after.
This Weibo post spread all over Weibo and caused a lot of heated discussion. However, this kind of comparison of data and the profits of advertisers was not very attractive to netizens. They were more willing to spend their time and energy on the discussion of the content of the program.
But here.
All the people in the television variety industry were different from the netizens. After seeing the data, they were all deeply shocked!
They thought that the ratings were already at the peak and that Life is Priceless could not have any more shocking news. They did not expect that apart from the skyrocketing ratings, the advertising benefits were also shocking!
At this moment.
They finally knew why Coldplay Entertainment was willing to spend so much money to take down this program. They finally knew why the big bosses of those big companies were willing to spend so much money to invest in advertising.
All of this was because it was worth it!
All the people in the industry, looking at this impeccable program, were full of regret. They regretted that they did not have more courage to take down this program!
Unfortunately, it was too late for regrets.
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