In the capital.
Huayi Brothers Media Co., Ltd.
Huayi Brothers was a well-known comprehensive private entertainment group in Huaxia. It was founded in 1994. In 1998, it officially invested in the first movie of the famous director Chen Xiaogang. That was how they became acquainted with the director.
Then.
Because of the investment in Chen Xiaogang's movies every year, it became famous until now and became one of the biggest entertainment groups in Huaxia.
After working with Chen Xiaogang for so many years, this year's Yang Yizhi naturally became the investment target of Huayi Brothers.
In fact, from the beginning, when Chen Xiaogang proposed this concept and bought the copyright to start shooting, Huayi Brothers had already stepped in and became the biggest investor of this movie.
Therefore, after the movie was shot, all the special effects and post-production, as well as the entire film shooting team, were produced by Huayi Brothers.
On the Internet, seeing the hot news and hot topics about Fang Qiu.
Director Chen Xiaogang immediately contacted the film team.
After receiving the order.
The publicity department immediately began to publicize.
The publicity department of Huayi Brothers also participated in it.
Now.
In addition to Weibo, the most widely spread channel was TikTok Short Video App.
As the main investor, Huayi Brothers did not hesitate at all. They immediately bought the Weibo hot search and advertising, as well as the advertising on the home page of TikTok App!
Everything was ready.
The film publicity team immediately released the edited promotional video on the official Weibo of the movie!
Although they had not done any publicity before this, they had not done any publicity.
But.
Because Fang Qiu was in the movie and it was made by the famous director Chen Xiaogang, the official Weibo of Yang Yizhi had attracted more than 100,000 people's attention since the day it was set up.
Although it was not known how many living fans there were.
However, because of the purchase of the Weibo hot search and advertising, as soon as the promotional video was released, it was immediately recommended to the first place on the home page of Weibo.
Everyone who logged into Weibo could see it as soon as they refreshed.
Those who had not logged into Weibo before must see this promotional video as soon as they logged in.
Of course.
This kind of publicity could be done at any time.
These advertising spaces could be bought at any time.
But the difference was that now was the time when the whole Internet was talking about Fang Qiu. With the help of Fang Qiu's popularity, the promotional video was pushed out and Fang Qiu's name was mentioned. Then, there would definitely be a lot of people watching this promotional video, so many that it would exceed everyone's imagination.
With Fang Qiu's current popularity.
Everyone who participated in the topic about Fang Qiu would definitely watch the promotional video because of Fang Qiu's name.
This indirectly increased the number of viewers for the promotional video.
And in this.
Many people who didn't like martial arts films or had no desire to watch this film would watch the promotional video because of Fang Qiu's name. Some of these people would definitely be attracted by the promotional video. This part might be one-third, half, or even two-thirds!
This was the value of Fang Qiu's topic to this publicity!
If there wasn't such a hot topic.
Obviously, Chen Xiaogang and the Hua Yi Brothers were not in a hurry to do publicity.
On Weibo …
Once the promotional video was released.
It immediately attracted more than 100,000 fans to repost it. Coupled with the pinned advertisement on Weibo, it attracted countless people to watch in a very short period of time.
"The promotional video of Yang Yizhi has officially been released. Let's see how Fang Qiu will play the role of a hero!"
It had to be said.
The movie's publicity department was also very good at grasping the right timing.
When the movie was released, they immediately grasped Fang Qiu's point. Not only did they add the current hot topic on Weibo, but they also directly followed Fang Qiu.
In this way, even the netizens who were talking about Fang Qiu's hot topic could see this promotional video at the first time.
Countless people, at the same time, clicked play.
On the video screen.
Immediately, the title of the Hua Yi Brothers appeared.
Once the title was over.
"Whoosh!"
With a clear sound of a sword being drawn, a figure immediately appeared on the screen.
Several men in black.
In the mountains and forests, they were chasing a group of people who were running for their lives at a very fast speed.
Wherever the black-clothed man's sword passed, the dewdrops that fell from the leaves were cut in half by the sharp blade.
"Swoosh!"
There was a sound of breaking the air.
The picture changed. A long sword came down from above and slashed toward the camera.
The sword fell.
The picture turned black. A whistling wind sounded, rendering a trace of sadness!
But at this moment.
The rhythm in the promotional video suddenly sped up.
The background music was like the beating of ancient war drums, rapidly ringing out.
And at every point of the rhythm, the picture in the promotional video would change by leaps and bounds. At first, it was a sword, then it was a man, and then it was a war!
Blood, gurgling like a stream.
The wind was cold and vast!
The man dragging the sword.
Stepping on the strong wind, like a fish in the water, rushed to the mountain.
The blood faded, and the green was getting thicker!
When the man in black stepped on the grass.
"Swish!"
A sound suddenly came.
The camera suddenly turned, accompanied by the heaviest drumbeat of the background music. On the picture, a very ordinary axe, shining with the dazzling light of the wind, burst out from a distance.
After a crisp sound.
The axe fell to the ground.
A pair of straw shoes quietly fell beside the axe. Two streams of blood, like a stream, flowed past the feet.
The camera slowly rose.
At the knee. The picture flashed, and a figure rushed into the crowd.
The picture returned and rose to the waist.
Another picture flashed. The figure held an axe and cut the long sword in the hand of the man in black!
The camera rose to the chest.
Another picture flashed.
The figure, regardless of the blood gushing under his feet, reached out to pull out the axe inserted in the ground and held it in his hand.
Finally.
The camera rose to the face.
That was clearly a villager from the mountains, that was clearly a hero from the wilderness, that was clearly a little worried, yet fearless face.
That was Fang Qiu!
After the picture froze on Fang Qiu's face for a moment, it immediately jumped.
The release date of the movie, as well as the name of the publicity slogan and the production team of the promotional video, jumped out one by one.
Finally, it ended!
A promotional video.
Everyone could not take their eyes off it.
That was because the promotional video was too fast and straightforward!
At the end.
Before anyone could react, the promotional video ended just like that.
After a while, everyone reacted. Some people immediately clicked to watch the second time, while the others were extremely shocked and immediately began to express their opinions.
"What the hell, what a straightforward promotional video."
"I don't feel that there are any special effects, but when I think about it carefully, I feel that there are too many special effects to take in. It's just like the real thing. It's so awesome!"
"This promotional video is so good. I've become a fan in an instant. I want to go to see the movie immediately."
"These special effects are definitely worth more than 50 cents!"
"It looks so exciting. Although the promotional video is very short, it reveals a lot of content. Fang Qiu's appearance really amazed me."
"Yes, I always thought that Fang Qiu's acting skills were not good enough and he was not suitable to play the leading role. But what I saw in this promotional video completely subverted my opinion of him!"
"It's so awesome. When Fang Qiu first came out, his eyes were so sharp. Although it was just a flash, it made my hair stand on end. I felt that even his eyes were acting!"
"It's not that exaggerated. I admit that his eyes are very sharp, but I still like the last scene. Fang Qiu's slightly sad but fearless eyes are really attractive, especially the way he casually lifted the axe with his right hand. It's so handsome!"
"Fang Qiu's ancient costume is so beautiful!"
"I seem to have seen a strange thing just now. Did you notice that there was a huge black shadow in the promotional video and a huge animal flashed by?"
"It's a tiger!"
"Yes, it's a giant tiger!"
"Here's the screenshot. Please keep it. It's not easy to see it after I played it in slow motion."
"What the f * ck, such a big tiger?"
"Is this a special effect? This tiger is so realistic. It doesn't feel out of place at all! "
"It's so real, just like a living tiger in reality. It's awesome!"
"It's going to be released on August 1st?"
"It's really shocking!"
"I must go to see it. I have to see it."
"Although I don't like Chen Xiaogang very much, I must go to the cinema to see it just for the sake of Fang Qiu's name."
"At first, I didn't look forward to it at all, but after watching the promotional video, I was completely fascinated. It's a loss not to go to the cinema to see this kind of film!"
"I hope the promotional video is not a lie. I hope the quality of this movie can meet expectations."
After watching the promotional video.
The netizens were all looking forward to it.
Because this promotional video was really well done. Fang Qiu's style, movements, and acting skills in the promotional video were amazing!
While the netizens were talking about it.
Fang Qiu's friends in the entertainment industry also reposted it as soon as possible.
The six MCs of the show, led by Liu Qingshi, all reposted it, saying that they would be there to support it, and praised the movie and Fang Qiu's excellent acting skills!
Song Yaqi also reposted it as soon as possible.
"This is the first movie of Master Fang Qiu. We must support him. I'll book 30 shows on the day of the release for my fans!"
As soon as this Weibo was posted.
Song Yaqi's fans immediately went crazy.
On the other side.
Jiang Mengjie, who had recently become famous on Weibo and had become a big V on Weibo, also reposted the promotional video as soon as she finished watching it.
"Master Fang Qiu is my goal. Everything about him is perfect, and so is this movie!"
This Weibo was posted.
It immediately attracted a lot of people's heated discussion and even aroused a lot of criticism. However, Jiang Mengjie didn't care about it and just put this Weibo at the top.
Of course.
Not only Fang Qiu's star friends, but also his fans also reposted it crazily.
In just half an hour, the topic # Fang Qiu, Yang Yizhi # also jumped to the top three on the hot list.
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