A few days later.
The promotional video for King of Masked Singers was broadcast.
The premiere broadcast was on Beijing Television on Saturday at 8 PM. The moment the promotional video was broadcast, it took the Internet by storm and whetted the appetite of many viewers once again!
"Let go of the halo.
"Put on the mask.
"Like a newcomer returning to the battlefield.
"With so many strong people, there's no need to leave their names. Let's have a fair contest with music.
"Legends need to be witnessed.
"Perfection can only be achieved by conquering.
"The power of truth will set off a musical storm.
"King of Masked Singers.
"Here I come!"
It was an imposing scene!
There were surging shots in the artistic atmosphere!
And those lines that made people's blood boil!
This promotional video was only a few dozen seconds long, but it was very shocking!
There was a lot of discussion on Weibo.
"It's finally happening!"
"The shows that Zhang Ye comes up with have always been so exciting!"
"The promotional video is very exciting! Let go of the halo and put on the mask? Who will be coming up this time! "
"I don't know. Beijing Television has never revealed who it will be!"
"I heard that it will be an A-list celebrity!"
"Are you for real?"
"A-list and above celebrities are all the top big names in the country. Would they really put down their identities and put on a mask to compete with other contestants? If they win, it's only natural. But if they lose, that would be so embarrassing! What if they lose to a few newcomers from the music industry? That would be even more embarrassing! "
"That's why I'm looking forward to it!"
"Do you guys think there will be a movie star coming up?"
"Of course there will! A lot of movie stars can sing very well too! "
"Hahaha, crossover performances. This is the most exciting!"
"This show is really whetting my appetite!"
"I've been waiting for it for a month already! Hurry up and broadcast it! "
"The only regret is that the host is not Zhang Ye! The show that Teacher Zhang planned, but because of the ban, neither the host nor the executive director took part in it! How fucking infuriating! "
"Dong Shanshan isn't bad either."
"Yeah, I quite like Teacher Shanshan too."
Soon after, another name list was announced!
The King of Masked Singers' name list:
Executive Director: Hu Fei
Executive Producer: Zhang Ye
Music Director: Bai Yuanfei
Special guest band: Miracle Wheels
Host: Dong Shanshan.
Guessing panel guests: Chen Guang (famous Chinese singer), Zhang Xia (famous singing artist), Amy (a member of the popular group Spring Garden), Chen Yidong (famous variety host), Yao Jiancai (famous crosstalk actor), Wang Zhuishu (famous lyricist and composer).
The name list was revealed!
The audience was in an uproar!
Some of the names were already known to them, such as the chief planner, Zhang Ye, and the host, Dong Shanshan. However, there was a large portion of them that they had not heard of at all!
Bai Yuanfei?
Chen Guang?
Miracle wheel?
They were all famous people in the music industry!
"Miracle Wheel has been invited?"
"That's awesome! This is one of the best bands in the country right now! "
"The music director is Bai Yuanfei?"
"Mr. Bai just won a music achievement award abroad last year!"
"Yeah, Boss Bai's contributions to the development of the domestic music industry cannot go unnoticed. His artistic standards are also very high. With him as the music director of King of Masked Singers, the professionalism and excitement of the show will definitely go to the next level!"
"Why is Chen Guang a guest?"
"Damn, I was looking forward to seeing Old Chen wearing a mask!"
"Hahaha, Old Chen has chickened out. He doesn't dare to go on stage!"
"Forget it. In the music industry, how many male singers can beat Old Chen? In terms of singing and popularity, Chen Guang is top notch, so why would he need to participate in the competition? "
"Grandma Zhang is here too!"
"Yeah, there should at least be a bel canto artist on the show!"
"I like Amy a lot!"
"The one who surprised me the most was Yao Jiancai. Hahahaha, to think that Old Yao would also come to do the show. Without a doubt, he must have come because of Zhang Ye. Most people might not even be able to invite him. I really like Old Yao. His crosstalk with Zhang Ye is really seamless. The two of them are the golden partners that only appear once in a hundred years in the history of crosstalk! With him as a guest, the atmosphere in the studio will definitely not be bad. Hai, if Zhang Ye were to join the guessing panel as a guest, that would be even more exciting! "
"They're all big names!"
"This guest lineup is too awesome!"
"How much did Beijing Television spend on this?"
"I don't know, but isn't this too much?"
"Has the title sponsorship been finalized yet? Just how much is the title sponsorship fee this time? "
In the end, just as the netizens were discussing this, the next moment, the title sponsorship information for King of Masked Singers was released. It set everyone off once again!
After several rounds of competition, the title sponsorship was finally won by a well-known beverage corporation in the country! Exclusive title sponsorship fee: 150 million RMB!
"What?"
"How much?"
"Holy shit, 150 million RMB?"
"Have they gone crazy?"
"Th-This has broken another record!"
"Heavens!"
"It's even more than The Voice?"
"The Voice only received 100 million RMB for the title sponsorship at that time!"
This title sponsorship fee was too shocking!
When the entire industry heard about it, it caused quite a stir. In the country, there had never been a variety show that had received such a shocking title sponsorship fee. However, when they found out about the details, many of the industry people could only smile wryly without saying a word. They heard that the title sponsorship battle for King of Masked Singers this time could be said to be a bloodbath. More than a dozen organizations had participated in the initial competition, but in the end, there were only three organizations left. None of them were willing to let go and were even looking forward to fighting!
Why did it turn out like this?
What right did they have to pay so much?
Logically speaking, the other variety shows also had quite a number of big names. Although the guest lineup could not compare to King of Masked Singers, it was still quite good. For example, the recent large-scale singing variety show that was aired on Dragon Television only had a title sponsorship fee of 50 million RMB. Furthermore, the host that they had invited was even more popular than Dong Shanshan. But how did King of Masked Singers get 150 million RMB? Based on what?
Some people could not understand.
But some people were clear as a mirror.
It was probably based on a name.
Not the guest's name.
Not the host's name.
And not the celebrity contestant's name.
— That person's name was Zhang Ye.
To many advertisers, Zhang Ye's name was worth 150 million RMB! As long as Zhang Ye's name was on the list of program planners, they would be willing to spend that much money!
Starting from Lecture Room, Zhang Ye officially debuted in the television industry. Then it was Zhang Ye's Talk Show, The Voice, and finally A Bite of China. Zhang Ye had proven his program planning abilities time and time again. He was now recognized as the number one program planner in the industry!
What kind of show would Zhang Ye produce?
It didn't matter!
Who would be directing the show?
It didn't matter!
Who would be the host of the show?
It didn't matter!
As long as it was a show planned by Zhang Ye, it would be fine!
Even a food documentary like A Bite of China, which did not have a host or celebrity, had managed to become the national viewership ratings champion. Furthermore, it had been the champion for more than a dozen times in a row, so what else mattered? Zhang Ye's name was the greatest guarantee! After experiencing the lack of interest in The Voice when it was announced, and the lack of optimism before the broadcast of A Bite of China, Zhang Ye had overturned the views of the world time and time again. By now, no one doubted his ability in program production anymore. To put it bluntly, even if this fellow were to produce a bullsh * t show, there would still be people who would dare to give it the title sponsorship. There would also be people who would believe that the show would become popular. This was the effect of a celebrity.
Therefore, this 150 million RMB title sponsorship fee was not only because the advertisers were optimistic about the show itself, but also because of their trust in the celebrity guests. More importantly, it was because of Zhang Ye's name! For a show that had not even been broadcast, it had already become so popular. The audience was already talking about it every day, and with Zhang Ye's name on it, the viewership ratings couldn't possibly be bad. The advertisers weren't stupid either. They would definitely not let go of such an opportunity to promote their brand easily. As they fought for it, the title sponsorship fee naturally increased as a result!
A record had been broken!
The all-time record for the title sponsorship fee for a domestic variety show had been broken once again!
Moreover, this was only the exclusive title sponsorship fee that had been announced. There would definitely be a lot of other advertising fees as well. If all of them were added together, it would probably exceed 300 million RMB. This was not even including the licensing fees for the online broadcast!
…
Afterwards.
At a dinner party in the industry.
"Did you hear about the title sponsorship fee for King of Masked Singers?"
"I heard about it."
"That's crazy!"
"That's a good thing. Zhang Ye has once again pulled up the record for title sponsorship fees. The highest standard has been raised, and the following shows will have an easier time in the future. The title sponsorship fees and advertising fees will definitely be raised as well."
"Old Li, you're thinking too much."
"Ah?"
"No matter how much the record for the highest title sponsorship fee in the industry is broken, it has nothing to do with us."
"Yeah, our station just made a show and went to look for a title sponsor. But in the end, they only offered us 10 million RMB and even listed a whole bunch of conditions."
"Yeah, it's the same for us."
"Hai, it's not easy at all."
"Just look at King of Masked Singers. It would be a lie to say that we're not jealous!"
"It's useless even if we're jealous. There's only one Zhang Ye and no one else will get such treatment!"
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