Later that morning.
10 AM.
Zhang Ye's throat was already dry from all the talking. He asked hoarsely, "Do you have water?"
"Yes, yes, yes." Xiao Lu immediately ran over to get a bottle of mineral water. "Teacher Zhang, here you go."
"Thanks." Zhang Ye drank more than half the bottle in one go. Seeing that everyone was pondering over it, he said, "That's about it. If I didn't overlook anything, that should be all. If you all still have any questions, feel free to ask and I will answer them."
The person in charge of Hu Fei's program asked the most important question that would be asked every time a new program was released. "What are your expectations for the viewership ratings?"
Zhang Ye smiled. "Which viewership ratings?"
There were many different kinds of viewership ratings. There were those from the 50 cities, those from the local regions, and those from the entire country.
The local viewership ratings were based on the statistics of a city. For example, when Zhang Ye was doing Lecture Room on BTV Arts Channel, the 7% to 8% viewership ratings were based on the statistics of the Beijing region. As BTV Arts Channel only broadcasted in the Beijing region, they would look at the local viewership ratings. Because of the regional broadcasting and the regional cohesion, the local viewership ratings of the local channels would definitely be higher.
The 50 cities' viewership ratings were basically the viewership ratings of the major cities in the country. It did not include the rural areas and was also commonly used by the television stations.
The most objective would be the national viewership ratings. As the base was large, the viewership ratings would naturally be smaller. A program that could reach 1% of the national viewership ratings was already considered quite popular. A 1% viewership rating roughly meant that one out of every 100 people in the country was watching this program. With China's population, the number of viewers could be easily imagined.
The person in charge said, "The national viewership ratings."
The others also looked at Zhang Ye, waiting for his prediction.
Zhang Ye thought for a moment. "I can't predict the first episode's viewership ratings as it involves factors like promotions, so there's a greater chance of it happening. If I were to estimate the average viewership ratings after many episodes, I would estimate that Do You Remember would at least reach 0.6% of the national viewership ratings, with the highest being 1%."
A staff member immediately said, "That's impossible!"
Xiao Lu's jaw dropped. "How could it be that high?"
Hou Ge said in surprise, "For singing programs these days, the other television stations would at most get 0.5% or even 0.3%. That's because they're all grouped together to divert the audience, so there haven't been any particularly outstanding singing programs recently. If Do You Remember really gets 1% of the viewership ratings, then that would be awesome!"
Zhang Ye flatly said, "It will only be more than that, not less. Of course, this is just my opinion. It's just a prediction, and everyone has their own way of evaluating it."
Do You Remember was a very famous program from Zhang Ye's previous world. It was not the kind of program that became famous overnight, but had climbed up bit by bit. Back then, Zhang Ye was just like them, not understanding how a program that only memorized lyrics could achieve such a good viewership rating. But after watching a few episodes, he finally understood that every program's success had its own reasons. Yes, although this evergreen program that had been broadcast for many years had seen a decline in viewership ratings in the past few years, Do You Remember had clearly seen its glory in the first few years. Although the viewership ratings could not be said to be heaven-defying, nor could it be said to be particularly outstanding, it was at least a success. It was common for a program to be ranked first or second in the nationwide viewership ratings for the same period of time. This was a very valuable program.
Why did he choose it?
Zhang Ye had his own considerations.
Firstly, Do You Remember's viewership ratings were very good.
Secondly, Zhang Ye did not need to use this program. Not only did the program's style not match Zhang Ye's development style, he also did not really care about the viewership ratings that others might think were successful. What he needed was not success, but to be the best in the industry. Hence, this program did not have much value to him. In any case, it was impossible for Zhang Ye to host this program himself. If he wanted to host a similar program, there would be more and better options for him to choose from. But if he abandoned this program and did not use it, it would be a waste. The creativity and style of the program was still very commendable, especially at a time when the development of singing programs was at a bottleneck. Hence, after much consideration, Zhang Ye decided to use this old program for no other reason than to help his old classmate, as well as to help Hu Fei, Xiao Lu, and Dafei, so why not?
He had said all that needed to be said. Zhang Ye was waiting for their reply.
That manager, Hu Fei, and the other program planners started discussing. Sometimes they would whisper to each other, and sometimes they would nod and shake their heads. The discussion was very intense.
After a while.
Zhang Ye could not wait any longer. "That's the general situation of the program. I've already given you the proposal, and it's detailed up to a few years in the future. If everyone thinks that it's good enough, you can use it. But I've already said that I only have a small request. Let Dong Shanshan be the female host. I don't care about the male host."
The manager remained silent.
The other station head did not say anything either.
Zhang Ye continued, "If you think that it's not good enough, or the viewership ratings do not meet everyone's expectations, then it's fine. Just pretend that I didn't say anything and I'll go back first?" He stood up and was about to leave.
When the manager of the satellite channel heard that, he quickly stopped him. "Hey, hey, hey, Little Zhang, don't go. We're still in the middle of a discussion. It's not that you think that the program is not good enough!"
"Don't go, don't go. Take a seat first. We didn't say that we don't want it," another deputy director said.
The manager looked at Xu Yuhong. "Station Head, what do you think?"
Xu Yuhong waved it off and said, "I won't interfere with your department's matters. You guys can decide for yourselves." She did not say much from the start and was more of a bystander.
The manager also understood and looked at Hu Fei. "Old Hu?"
Hu Fei revealed a smile. "I think it's very good. It doesn't take the usual route and will definitely stand out among the singing programs in the near future. To us, there's no better program than this. Besides, the key is that we can save a lot of money. We don't need to invite any big shot celebrities as our guests. With this budget, we can use the money on other aspects and improve the overall effect of the program." Nowadays, all of the singing programs were very particular about inviting big shot celebrities or A-list singers. Some of them even had an appearance fee of tens of millions. Compared to other expenses, this was the biggest source of income!
But there was no need to remember the lyrics! That would save them all!
It just so happened that their satellite channel's program budget was not that high!
The person-in-charge nodded and smiled, "I share the same view as you. This program is worthy of our satellite channel's Friday primetime slot. I've finally witnessed Teacher Little Zhang's program planning abilities today. Be it Lecture Room or Zhang Ye's Talk Show, they are indeed worthy of their reputations. Our station's program planners and staff have been in meetings for so many days, but we still haven't come up with a solution. But the moment you came, you came up with such a perfect program proposal in such a short time. It's like sending charcoal in a snowstorm."
The program planner behind him was also convinced. He said, "Teacher Zhang, I think you should come back. If you were the host of this program, it would be even more perfect!"
The manager immediately said, "That's right, Little Zhang. Come back."
Zhang Ye said, "We'll talk about it when there's a chance in the future."
The manager said regretfully, "Alright, then I won't try to persuade you any further. Let's talk about this program first. Teacher Little Zhang, we want this television program called Do You Remember. As for the price … 3 million, what do you think?"
Zhang Ye threw up his hands. "I've already said that I don't have any requirements on the price."
The manager hesitated for a moment, but still turned around and said to a staff member behind him, "Tell Old Wang from the HR department to contact Teacher Dong Shanshan. We must definitely poach her over! We'll pay for the breach of contract! "
Zhang Ye interjected, "There's no need to pay for the breach of contract. Teacher Shanshan is currently unemployed and does not have a contract with the television station. She resigned two days ago."
The manager nodded and said, "Then it'll be more convenient."
Zhang Ye said sincerely, "Thank you very much."
The manager raised his hand. "Don't mention it. We should be the ones thanking you."
A good program was much more valuable than a good host. The program proposal that Zhang Ye had come up with had completely moved Beijing Television Station!
Xu Yuhong had already gone back without them noticing and was nowhere to be seen.
With the station head gone, the atmosphere became a lot more relaxed. It was no longer as tense and restrained as before.
The manager and Hu Fei pulled Zhang Ye aside and raised quite a few more questions and detailed proposals. Since Zhang Ye had accepted the job of program planner, he would definitely be responsible for it till the end. But it would probably only be for a day. After the program's production started, Zhang Ye would not be involved anymore. The production of the program would be left to Hu Fei's team to handle. Zhang Ye did not intend to return to Beijing Television Station to work, so he would only be responsible for the planning and would not be involved in the actual production.
Not long after, the manager also left with his team members.
Hu Fei started assigning tasks to the new program team. The new program team was no longer just made up of Xiao Lu and the others. There were now quite a few more staff members. "From today onwards, Do You Remember will be officially launched. Xiao Lu, go and prepare a promotional plan. Dafei, there's a need for some changes to the stage set. Many of the settings from before will need to be changed. We'll go according to Teacher Little Zhang's design. Go and communicate with the recording studio …"
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