In the filming studio.
Zhang Ye finished speaking.
The cameraman looked at the indifferent Zhang Ye in a daze. As he listened to the lingering echo, he even forgot to stop the camera!
"F * * k!"
"This …"
"This endorsement …"
One second. Ten seconds!
Suddenly, Wang Xiong, who was at the back, was the first to clap. Then, he began to clap faster and faster, "Good! Well said! "
With the Leader's clapping, the others came to their senses. The middle-aged woman in charge of the assignment clapped. Dong Shanshan clapped. Even the few cameramen who were filming also clapped. When they looked at Teacher Zhang Ye under the lights again, many of them had a different look in their eyes!
What a great Zhang Ye!
What a great 'I'll speak for myself'!
Be it Wang Xiong or the other web hosts present, they were all certain that Zhang Ye was a newcomer who had only been here for a day. He clearly did not know anything about endorsements and promotions. He had been forced to come here today, so he definitely would not have thought that no one would help him record the endorsement. Hence, without a doubt, Zhang Ye's words were clearly improvised and blurted out! This level of literary talent shocked everyone! They then recalled the comments of those who were familiar with Zhang Ye on the internet! He was not only a radio host! He was also one who worked in the literary field! It was a endorsement that made one's blood boil! Among all the radio hosts in the country, probably only Zhang Ye could say something like that! Not to mention the other hosts, even those who worked in the literary field and those professional planners would not be able to say something like that!
Zhang Ye nodded at the people who were clapping for him, "Thank you."
The middle-aged woman gave him a thumbs up in admiration, "Teacher Zhang, I've done so many endorsements for so many years. Your slogan just now was the best one I've ever heard! Nothing like it! " She had always believed that in this aspect, she and her team were the most professional in the industry when it came to publicity. However, after hearing Zhang Ye's "I'll speak for myself", the middle-aged woman was really convinced. He was indeed worthy of his reputation. This Zhang Ye was really as talented as the rumors said. Just this slogan alone was something she would never be able to do in her entire life!
Compared to the promotions she had done in the past?
There was no way to compare! It was a completely different concept!
The middle-aged woman looked at Wang Xiong and said, "Director Wang, then it's decided?"
"Wait." Unexpectedly, Wang Xiong did not agree. "Let it go first. Wait for me." After saying that, he turned around and went upstairs.
Hmm?
Can't you use such a good slogan?
Everyone was puzzled. Only when Wang Xiong returned ten minutes later did they realize that Feng Guiqin, the head of the WebTV department, had come with him!
Feng Guiqin came in and said, "Where's Little Zhang's scans? Let me see. "
"It's here." The middle-aged woman hurriedly asked the camera to rewind the footage and show it to the leader.
Feng Guiqin and Wang Xiong leaned forward and looked at it from beginning to end.
After the video was played, Wang Xiong chuckled, "Director, it's not bad, right?"
Feng Guiqin was silent for a few seconds before revealing a satisfied smile. She looked at Zhang Ye kindly, "How is it just okay? Very good! " Then he looked at the middle-aged woman and said, "You guys have to do a good job in producing Zhang Ye's promotional video. It can't be that simple. We have to change a few sets of clothes and change a few backgrounds. It doesn't matter if we increase the budget, but you have to ensure the quality. It would be best if we can finish it by today."
The middle-aged woman was stunned, "You mean …"
Feng Guiqin smiled and said, "We plan on letting Little Zhang's' I'll speak for myself 'not only promote it on our internal WebTV and video-sharing websites, but we also plan on letting it be used by other video-sharing website partners as advertisements. It will promote Zhang Ye's new program, and also promote our WebTV!"
When the other web hosts heard this, they exclaimed.
Ignoring the site-wide promotion, they even wanted to spend money to advertise Zhang Ye on the entire Internet?
Weiwo Video would definitely not be closed off. It would often advertise in various places, including video advertisements. However, most of the advertisements were for the website. Very few of them were for individual hosts, especially for Zhang Ye? Wasn't his program viewed poorly by everyone? Even our people and Leaders did not have much confidence in it? Why did they leave such a good resource for Zhang Ye?
Be it the hijacking incident or the scolding of him on the internet, they were all topics of discussion. Scolding also meant exposure. No matter if it was good or bad, it could increase attention and attraction. Hence, the Leaders made this decision. And most importantly, Zhang Ye's promotional slogan, "I'll speak for myself", was too hot-blooded. It was even a strong response to all those who had scolded and doubted him. If it was advertised on various websites, the effect would likely be good. Following that, many people would pay attention to Zhang Ye and this segment of "I'll speak for myself". From there, they would pay attention to Weiwo WebTV. As such, the value of the advertisement would be maximized!
This was a good move!
Even if Zhang Ye's Talk Show failed miserably, it would not matter. The attention was already here. If his Talk Show was axed, the other programs would also benefit.
The middle-aged woman immediately said, "I understand!"
Feng Guiqin acknowledged, "Go ahead." She left.
After Wang Xiong exhorted a few more words, he also left. After leaving, he chased after Feng Guiqin. He said with some regret, "Little Zhang's talent is really not bad. It's just a pity for that new program. Why would he want to make such a program?"
Feng Guiqin smiled, "I'm looking forward to it now. Let's see what this Talk Show can be made into."
Wang Xiong blinked, "Do you think it will work?"
"I don't think so." Feng Guiqin's pace was very slow. She turned her head to Wang Xiong and said, "But I think this Little Zhang is very interesting. His personality and style are completely out of place in this industry. Yet, he managed to get to where he is today. His fame is growing day by day. Hur Hur. He is a very charismatic host, so the things he does cannot be measured with common sense. At least, it cannot be measured with common sense!"
… …
An afternoon.
Zhang Ye was recording a promotional video.
This advertising slogan was actually a Jumei advertisement from Zhang Ye's previous world. The last sentence, "I'm Zhang Ye", was also "I'm Chen Ou" — Jumei's founder. At that time, this advertisement caused a huge sensation in the industry, and even more so on the internet. Countless people reposted it and even changed it, creating a Chen Ou font. Many versions of "I'm XX, I'll speak for myself" appeared. The promotional effect was surprisingly good and could even be considered a miracle in the advertising industry. It could even be said to be famous and was a milestone advertisement. Hence, when Zhang Ye heard that no one was willing to speak for him, the first thing he thought of was the slogan "I'll speak for myself". He took it out and said it, but he never expected that the company would fund and promote it. This was a pleasant surprise!
Originally, Zhang Ye was only allowed to experiment with one episode of the Talk Show. Although he was confident, it was only one episode, and it was a new program format that had never appeared in this world. Hence, Zhang Ye was not sure if the first episode would be accepted by everyone as an art form like a Talk Show. However, if the company fully promoted it, then the first episode would definitely receive a lot of attention. It was equivalent to giving Zhang Ye another layer of insurance!
After a full three to four hours, it was finally done.
The Executive Director was that middle-aged woman, and the job of producing the promotional video was handed over to Zhang Ye. As everyone had already given high recognition to Zhang Ye's abilities in this area, the team no longer treated him as a normal host. They treated Zhang Ye as an industry planner who was more experienced and capable than them. They also sought his opinion on many of the filming.
Zhang Ye had seen the original version of Jumei's advertisement, so he knew that it was not suitable for the current environment. However, there were still some areas that could be used for reference. Hence, he raised his opinion and implemented it. The quality of the video was very high. The finished product was seen by Feng Guiqin, Wang Xiong, and the other Leaders. They were all very satisfied. The Leaders even made the decision to start promoting it today!
Why?
Because they wanted to use the countless people scolding Zhang Ye on the internet!
If they waited for the scolding to die down, when everyone had forgotten about it, then there would be no meaning in producing "I'll speak for myself"!
… …
Office area.
It was almost time to knock off from work.
Zhang Ye undid his tie as he walked in from outside. The moment he entered, he received many envious or jealous gazes. Everyone probably knew that the company was going to promote Zhang Ye's promotional video. Other than those famous web hosts, no one else had such treatment. Furthermore, Zhang Ye was not a famous web host, so this naturally caused a lot of criticism!
"He's a relative of the Leader, right?"
"I think so too. Why is the company supporting him so much?"
"What support? If they really support him, can they just let him do a pilot episode? And they even want the first episode to have at least 500,000 hits? Our company's WebTV does not have more than seven programs that have an average of 500,000 hits in a single episode. It would be a wonder if he could do it. That talk show would definitely be axed. "
"Then how are we going to promote it all over the internet?"
A female web host who had been watching the entire process in the recording studio said, "Hai, you will understand when you see the promotional video. If anyone else can do such a level of promotion, the company will definitely promote it for them!"
"Ah?"
"It's that awesome?"
"What kind of video is it? It can't be that bad, right? "
"It should be released tonight. Let's see when the time comes. I don't believe it!"
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