Sunday.
In the morning.
After a busy night, Zhang Ye returned home in a travel-worn state.
When the door opened, Wu Zeqing was startled. "Whoa."
Zhang Ye smiled and said, "I'm back, Old Wu."
Wu Zeqing smiled. "Why is it so dark?"
"Hai, it's sunburned. I've been sleeping outdoors." Zhang Ye said, "My daughter!"
Sisi cheered and ran over happily. "Daddy! Daddy! "
Zhang Ye picked her up and kissed her more than a dozen times. "My dear daughter, Daddy missed you so much! Have you been listening to Mommy these past few days? Eh? Have you been good at school? "
Sisi nodded vigorously. "Sisi has been very good."
Zhang Ye was all smiles.
Wu Zeqing asked, "Have you eaten?"
"Not yet." At the mention of this, Zhang Ye was going crazy with hunger. "Old Wu, hurry up. I haven't had hot food in so many days. Hurry up and stew some meat for me. I want to eat braised pork and stewed pork ribs."
Wu Zeqing said, "You're eating that so early in the morning?"
Zhang Ye said, "I'm hungry."
Wu Zeqing laughed and said, "Hur hur, alright."
Not long after, his parents also arrived. When they saw their son's appearance, they were also shocked.
His mother said dumbfoundedly, "Did you get wiped out by the Japanese?"
His father said, "Just what kind of show did you film? Why did you work so hard? "
Zhang Ye slumped onto the sofa and said weakly, "It's a show that no one in the world has filmed before. You two will know when it starts broadcasting in a few days."
Streaky pork.
Pork ribs.
Chicken soup.
Zhang Ye wolfed down the food and finished five bowls of rice.
Wu Zeqing smiled and said, "Can you eat slowly?"
Zhang Ye did not listen. "It's delicious, it's so delicious!"
His mother stared at him. "Just hold on a little longer. That's enough."
Zhang Ye pushed the empty bowl away and wiped his mouth. "Give me another half a bowl."
His mother harrumphed. "You're stuffed to death."
Old Wu smiled and scooped some rice for him.
At this moment, his cell phone rang.
Zhang Ye looked at the caller ID and answered.
It was the Central TV International's supervisor.
Director Meng sounded a little excited. "Director Zhang, I just watched the first episode with the executives.
Zhang Ye smiled and asked, "How was it, Old Meng?"
Director Meng said, "I think it's pretty good."
Zhang Ye asked, "About the promotions?"
Director Meng was silent for a moment, then said, "Our China's television programs have been silent for too long. This time, it's time for us to play it big. I'll try to get Man vs. Wild to advertise in more than ten countries. If we can get more funding, we'll advertise in twenty countries."
Advertisement?
Fight abroad?
This was the first time Zhang Ye had heard of something like this. He knew that Central TV was famous for being stingy and would rarely spend money on publicity for their own station's shows, much less to promote them overseas?
Zhang Ye was stunned. "How much would that cost?"
Director Meng smiled and said, "Teacher Zhang, you know that this is something that we've always wanted to do, and I know that it's something that you've always wanted to do as well. This time, we've joined forces to push a China show into the international market. Since you've put in so much effort, we naturally can't hide it from you. Everyone knows that the International Television Channel's viewership ratings have always been poor. If we don't do enough advertising and promotions, no matter how good a show is, it will still be limited. This is something that the station has already discussed. So this time, we're willing to take this gamble with you and also for the sake of China's television programs."
Zhang Ye said nervously, "Do you really trust me?"
Director Meng said seriously, "Yes, I really trust you. The entire Central TV trusts you."
Zhang Ye smiled. "Thank you."
"We should be the ones thanking you."
After hanging up, Zhang Ye ate his fill and went upstairs to sleep.
On this night, he dreamt of a million brave soldiers.
On this night, he dreamt of China coming to pay homage to him.
…
Submitted for approval.
Submitted for approval.
Approved.
Filed for the show.
A series of procedures were quickly completed.
Only at this moment did Zhang Ye's new show finally get revealed.
The show's promotions were also in full swing!
At Central TV.
In the forums.
On the video-sharing website.
In the media.
A lot of places were advertising the show.
Man vs. Wild's synopsis: A brand new show launched by Central TV International. The host, Zhang Ye, will put himself in the shoes of a stranded tourist. Then, he will teach us how to survive in the world's most hostile, yet most people are willing to venture into it. Zhang Ye will trap himself in a popular destination in the wilderness, a place where tourists often get lost and run into danger. He will parachute into a tropical rainforest, slide down a rope to a desert or lake, and climb to the highest and most desolate mountain peaks in America. Placed in a real environment, Zhang Ye will use his professional survival skills to try and escape from danger. He will work hard to survive, as well as find a way to return to human society.
…
In the Chinese entertainment industry.
"His new show is out."
"I heard about it too. It's called Man vs. Wild?"
"What kind of show is it?"
"I think it's a wilderness survival show. It's a show that he created, but no one has ever done it before. So no one knows what the show will be like yet."
"That's too risky."
"Yeah, I thought he was going to make a show that he's best at."
"Zhang Ye wants to rely on a brand new show to break into the world?"
"It's hard to say now. After all, it's Zhang Ye. His shows have already created countless miracles, so who knows if it'll be the same this time."
…
On Weibo.
"It's finally here!"
"Zhang Ye's new show has been confirmed!"
"Ah? When is it going to be? "
"Next Saturday!"
"Right, it's called Man vs. Wild. It's already been confirmed!"
"Wilderness? Survival? What the hell is that? "
"Pfft, Face-smacking Zhang has come up with a new show format again?"
"I'm really worried for Zhang Ye. In the past, even though Zhang Ye also started out in the show business, that was only in China. There were only one or two competitors in the same time slot. But it's different this time. He's going to broadcast on the only international channel in China. That means he's going to compete with all the other TV shows in the same time slot. This time, it's not just one or two competitors anymore, but all of the other shows from all over the world. An American TV series? A talk show? A British TV series? A Korean variety show? A Japanese animation? Unless Face-smacking Zhang's new show is really heaven-defying, and it has to be heaven-defying to an absolute degree before it can stand out from all of the other shows in the world. Is that even possible? "
"It won't be easy."
"Let's see if Face-smacking Zhang can carry on with this."
"We don't care about others, but we definitely have to support Zhang Ye's show!"
"That's right. As long as it's filmed by Zhang Ye, I'll watch it even if it's shit!"
"Haha, there's still six more days to go. I'm looking forward to it!"
…
America.
"Eh?"
"A commercial for a China show?"
"What the hell, is this Zhang Ye's new show?"
"This is the first time I've seen a China show advertise!"
…
Japan.
"Man vs. Wild?"
"Zhang Ye's show?"
"The commercials have already been aired in Japan?"
…
Korea.
"It's going to be broadcast so soon?"
"There are so many commercials?"
"They're really putting in a lot of money!"
"China's television station sure is loaded."
…
The UK.
"Survival in the Wild?"
"That sounds quite interesting."
"Yeah, we'll see when the time comes."
"I really like this Nobel Peace Prize winner, haha."
…
China.
"Holy shit!"
"Isn't Central TV better than this?"
"They've gone crazy with the commercials!"
"I saw it in New York's Times Square!"
…
Many countries around the world were airing the commercials for Man vs. Wild!
Unlike Wolf Warrior 2, Wolf Warrior did not do any promotions overseas. That was because the target audience was not from overseas, so even if they were to advertise, it would be pointless. But Man vs. Wild was different. Zhang Ye and Central TV had positioned it as an international show. Its target audience was the entire world, not just within China. With this positioning, the commercials would naturally be targeted. Moreover, Central TV had gone all out this time. Be it the intensity of the promotions or the coverage, it was almost unprecedented. The commercials had left quite a few people in the foreign television industry trembling in fear.
For a moment.
The global attention on Man vs. Wild soared!
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