Tuesday.
At home.
In the morning, Zhang Ye had already started browsing Weibo while he was still in bed. A lot of news, Weibo, and trending topics had left traces of Zhang Ye's charity work.
— This behavior cannot be encouraged.
— Love charity, starting from me.
— Come on, my friend, join the team of charity.
— Refuse extravagance and resist waste.
Think about the children in the poor mountainous areas. Are you right?
— Comrade, I have to criticize you. You can't give up halfway when doing charity work!
One after another!
There were more than a hundred messages in one go!
Old Wu had already gone to work. It was already 9 PM, but Zhang Ye was still in bed. He had a serious look on his face as he typed furiously on his cell phone.
There was no end to the news:
"Zhang Ye's Studio donates 200,000 yuan to Hope Primary School in the mountainous region!"
"Zhang Ye calls on all citizens to do charity!"
"Zhang Ye appeals to show love to children with leukemia!"
On Weibo …
The netizens sneered.
"He's here again!"
"Ignore him!"
"I'll just laugh!"
"This guy is addicted to it!"
"Heavens, Face-smacking Zhang is really going further and further down the path of charity!"
"What's wrong with this guy?"
"Who can wake Face-smacking Zhang up? I really can't look at him like this!"
"Yeah, it's been two days!"
"This guy has really devoted himself to charity?"
"Are you sure you won't see him fight in the future? That would be so boring. "
"Zhang Ye! Wake up! "
"Face-smacking Zhang! Come back! "
A lot of people could not bear to watch any longer. Instantly, a campaign to "awaken Face-smacking Zhang" was launched in full swing. The netizens all volunteered to participate. Some of them @ him, some of them left messages on his and his studio's Weibo, and some of them replied to Zhang Ye's comments. What was the result? Zhang Ye acted as though he did not see it and continued to fight on the front lines of charity. Wherever there was a topic of charity, there would be Zhang Ye's "hard work"!
The fans: "…"
Netizens: "…"
The entertainment circle: "…"
In the end, there was nothing anyone could do.
But with Zhang Ye doing this, the effects were obvious.
Everyone's attention to charity skyrocketed.
The number of donations to the Red Cross Society had increased!
The number of volunteers from various charities increased!
…
On the same day.
The letter of appointment from the Red Cross had arrived.
The Asian Red Cross Society had already switched out Zhang Ye's picture in the PSAs that were released in various Asian countries. The text below introduced him as the new Asian philanthropic ambassador. Zhang Ye's name and picture also appeared in various parts of Asia through various languages and television stations.
Online.
"Eh, the advertisement is out?"
"Zhang Ye has already been appointed?"
"This is going to be released all over Asia, right?"
"It should be."
"It's no wonder all those Asian celebrities are fighting to be the philanthropic ambassador. Such a good thing is worth fighting over. Not only will they have the Asian Celebrity Rankings increase their popularity, they'll also be able to establish a positive image in Asia. There's also the Asian Charity Association's free advertising to increase their exposure in Asia!"
"But not many people watch this advertisement, right?"
"No matter how small the mosquito is, it's still meat!"
"Yeah, it's free exposure anyway!"
Many people saw it, but it didn't cause much of a reaction.
Charity advertisements had limited attention to begin with.
TV series?
Variety show?
Not to mention compared to these, even compared to ordinary commercial advertisements, public service advertisements were also the one that received the least attention. Everyone often just glanced at them.
…
Noon.
At the studio.
Everyone was sitting together. On the television, Central TV was playing a free advertisement provided by Central TV for the charity organizations. This kind of advertisement did not cost a fee and was coordinated by the various countries' television stations with the charity organizations. They would set aside some time for the public service advertisements every year or every month. Zhang Ye had also done this when he was at Beijing Television.
The advertisement was very normal.
Only in the last two seconds did Zhang Ye's picture flash past.
The public service advertisement ended.
Ha Qiqi switched off the television. "That's it."
Zhang Ye wasn't very satisfied. "That's it?"
Ha Qiqi blinked and said, "I think it's not too bad?"
"Isn't this just a normal charity advertisement?" Zhang Ye shrugged.
Ha Qiqi said, "That's right."
Zhang Ye said disdainfully, "It's too normal. No one will watch it. This advertising team is too rigid. What era are we living in now? We have to keep up with the times and not stay stuck on old ideas. So what if it's a charity advertisement? Even a charity advertisement has to be creative and eye-catching so that everyone will pay attention to it. "
Zhang Zuo gave a wry smile and said, "Most of the people working for the charity organizations are volunteers. Of course, there are also long-term staff members, but their professionalism and capabilities definitely can't compare to those of a commercial company. Their annual salaries are on a completely different level. How many of the truly capable advertising teams would be willing to work for a charity organization? I think this advertisement is pretty good. At least it's up to standard. At the very least, most of our domestic advertising teams wouldn't be able to come up with something like this. "
Zhang Ye shook his head and said, "This sort of public service announcement doesn't have any influence at all. It's scheduled to be broadcast across Asia every month for free. It's such a good resource and such a good time slot, yet it ended up like this. It's such a joke.
Little Wang exclaimed, "What are you thinking?"
Ha Qiqi was also taken aback. "What do you mean?"
Zhang Ye smiled. "Don't they not have a good advertising team? Then I'll do it for them. Old Ha, contact them and tell them that! "
"Alright, understood!" Ha Qiqi immediately went to do it.
When Zhang Zuo, Little Wang, and the others heard this, they were also amused.
That's right!
Didn't they have Director Zhang around?!
Director Zhang was a professional at this!
Conserving electricity!
Quitting smoking!
Mineral water!
Toothpaste!
Milk!
Health supplements!
What kind of advertisements had Zhang Ye not done before?
In China's advertising world, Zhang Ye was a very famous figure. Even the former number one person in the advertising world, Li Xiaoxiao, was defeated by Zhang Ye. Several of the phenomenal advertisements in the country in recent years were all produced by Zhang Ye!
Over there.
The person contacted them.
When the Asian Red Cross Society official heard this, he was stunned. "Teacher Zhang really said that?"
Ha Qiqi said, "Yes."
The person said, "But if we were to redo the public service advertisement, the funding —"
Ha Qiqi said readily, "We'll fork out the money."
That person said, "But the staff —"
Ha Qiqi said without hesitation, "We'll fork out the people too."
Fork out the money.
Fork out the people.
Pay out the equipment.
Ha Qiqi clearly knew what Zhang Ye was thinking. She also knew what they needed the most right now. Money? What was this? Don't be fooled by what Director Zhang said every day. If he really wanted to earn money, he could just sell his calligraphy or take on commercial appearances. What money couldn't he earn? There were some things that money couldn't buy. For example, the role of the philanthropic ambassador, or the broadcast of the charity advertisement across Asia. If this was done well, how much popularity and attention would it bring to Zhang Ye? Ha Qiqi knew this very well!
They didn't lack money. What they lacked was an opportunity!
An opportunity for them to go all over Asia!
That person immediately got excited. "Aiyo, t-that's great! Who doesn't know of Teacher Zhang's reputation in the advertising world? He's definitely the number one person in China's advertising world! We've watched Teacher Zhang's previous PSAs many times. They're all classics. With Teacher Zhang personally directing our advertisement, of course we won't have a problem with it. We're just afraid that we'll cause you guys trouble. The funding is also — "
Ha Qiqi smiled and said, "It's fine. Since Teacher Zhang has accepted the role of the Asian philanthropic ambassador, we'll naturally do our best. We'll also contribute the money if we have the money, so we won't hold anything back. We're all doing this for the sake of charity, so you don't have to stand on ceremony with us."
That person hurriedly said, "Thank you so much! We've troubled Teacher Zhang! "
Ha Qiqi said, "It's what I should do."
That person said, "Then I'll immediately report this to the leaders!"
After Ha Qiqi communicated with them, she informed Zhang Ye.
Ha Qiqi said, "That's enough. The leaders of the Asian Philanthropic Association are full of praise for you. Even the first and second leaders have called to thank you."
Zhang Ye smiled and waved it off. "I'm just serving the people, that's all."
Ha Qiqi blinked and said, "I've already said that we'll be providing the money and manpower. I doubt they'll be able to afford it."
"Alright, that won't be a problem." Zhang Ye said, "Then let's get started."
Zhang Zuo was taken aback. "Right now?"
Zhang Ye was an impatient person. "Of course it's better as soon as possible. Let's try to get two commercials ready today and three more tomorrow. The manpower and equipment are all easy to negotiate. We can go to Beijing TV or Central TV and just borrow the venue from them. Wouldn't it be fast enough to produce a few PSAs? After we're done, quickly get them to switch to new ones. I can't stand watching these crappy commercials anymore! "
Wu Yi said nervously, "But they haven't decided on the type of commercials yet."
Zhang Zuo looked at Ha Qiqi. "Did they say what type they need?"
Ha Qiqi shook her head. "They didn't say anything, but it should be fine. In any case, the focus of each country and region will be different. Some countries will focus more on HIV/AIDS, while others will focus on other types. In any case, they will need all types of charity commercials. When the time comes, there will be a specialist to coordinate and decide on which country to release the commercials to.
Little Wang said in a speechless manner, "They didn't say anything. Then what are we going to do?"
But Zhang Ye said, "For deaf and mute children? For leukemia? For quitting smoking? For HIV/AIDS? It doesn't matter, I'll just do whatever they want! If it doesn't work, we'll just do it again! It's no big deal! "
"Director Zhang is almighty!"
"I'm convinced by you!"
"How domineering!"
I'll do whatever you want?
I'll do as many as you want?
Only Zhang Ye would dare to say something like that!
When it came to making a commercial, they would have to first write up the script and plan before the leaders would approve it. After that, they would have to consider the personnel and then organize the filming. From the start of preparations to the end of filming, it would be considered pretty good if they could finish it in half a month. If it was slower, it might even take a month. But Zhang Ye was different. He had always done things in such a hurry. The moment he opened his mouth, he would immediately ask for two or three commercials a day. He even asked for whatever they wanted. He would provide the money and manpower, and it would be a huge deal!
Come on!
Let's do it!
Let's set off a charity storm in Asia!
Let's let Director Zhang's name be known throughout Asia!
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