"… Future Group has always been committed to planning for the future. I think the future here is not a noun, but a concept. We have a relaxed work environment, efficiency first work model, we value everyone's ideas, we will not bury any talent, any creativity. If you are interested in becoming a future person, please join us! "
“cut！”
At the end of the interview, Jiang Chen let out a sigh of relief and looked at Christopher Nolan, who was directing the filming. He changed his serious expression and used a mocking tone.
“NG？”
"No, it was perfect this time!" Christopher gave Jiang Chen a thumbs up.
In the entire documentary, Jiang Chen only appeared on screen for five minutes. And just for these five minutes, he spent an entire hour repeatedly filming. Christopher was indeed a director who had won the Academy Award for Best Screenplay and the Golden Globe Award. Not only did he have a wild imagination, but he was also very demanding when it came to the film he directed.
Even if Jiang Chen was the biggest investor, he didn't compromise on quality.
The documentary had a total length of 70 minutes. 20 minutes recorded the luxury of the celebration party, 40 minutes introduced the various departments and daily work of Future Group, and 10 minutes introduced the corporate culture and the company's development philosophy.
It was only a documentary, but Christopher made it look like a Hollywood blockbuster! When Jiang Chen saw the finished film, he felt the 10 million USD was well spent!
Jiang Chen was also well prepared for the promotion of the film.
In addition to Future Group's own channels, he not only reached an online promotion agreement with internationally renowned video websites such as YouTube, but he also rented a screen in Times Square for two weeks. Under the landmark known as the "Crossroads of the World", he repeatedly played the 10 million US Dollar documentary … or rather, advertisement.
The effect of the promotion was also very obvious. Compared to the first few months of the same year, the number of applicants for Future Group in November increased by an order of magnitude.
The longer term impact was not yet visible, but with the passage of time, the name of Future Group would gradually be engraved in people's hearts. The brand benefits would not only be reflected in the career choices of job seekers, but also in the product choices of consumers!
In the comments section of YouTube, someone summarized the amount of money spent by Future Group from filming to promotion and put it together into a long bill. The final figure was as high as 15 million USD!
Faced with Future Group's generosity, the netizens all shouted "squandering."
"They spent so much money just to shoot a documentary. Is there a need for that?"
"Wow, the price of a single episode is probably going to break the Guinness World Record! If Jiang Chen applies … "
"Trash! Why don't you give it to me? I can make one for only 10,000 USD. "
"Hey, are you sure you're worth as much as Christopher?"
"Wait, shouldn't we focus on Future Group in the documentary? Paid leave, relaxed working environment, generous pay, and free property in Penglai City after 5 years of work! … My god, compared to Future Group, my current job is like a pile of sh * t! "
"…"
At the same time, many newspapers and magazines also made bold speculations. Did Future Group's move mean it would enter the entertainment industry? Virtual reality + movie? This concept was quite cool! The investors all turned their attention to Warner Bros.
Considering the personal relationship between Christopher Nolan and Jiang Chen, if Future Group wanted to enter the entertainment industry, Warner Bros. would undoubtedly be the most likely partner!
On the second day of public opinion, the stock price of Warner Bros. 'parent company, Time Warner, rose and finally stabilized at 62.7 billion USD. Wall Street analysts used a special term to define this phenomenon: "Future Effect."
Without major capital or negative intervention, any company that had a related transaction with Future Group or had a 50% probability of cooperation would have the enthusiasm of investors pushing the stock price up by 5-10 points.
And this point of view was agreed by the stock god Warren Buffett. But the wise and old investment master also said, "I don't deny that Future Group's recent news has had an impact on the Dow Jones and NASDAQ. We are in an era of rapid change, and we are facing a rising technology superstar, just like Cisco and Microsoft in the past. But I also have to warn everyone that irrational investment is not advisable … "
Was Future Group interested in the entertainment industry?
Jiang Chen didn't have any, but after his conversation with Robert, he changed his mind.
Future Group didn't have the foundation of film and television nor experience in the entertainment industry, but they had something that all entertainment industries couldn't do without.
It was the channel!
As of the end of November, the virtual reality helmet had 600 million users worldwide, and with the lack of experience in VR software development, the users were highly concentrated on Future Technology's products. For example, MMORPG, or VR social platforms …
It would be a waste not to use the massive channel. Wasn't Tencent pursuing a pan-entertainment strategy? Future Group could also do it, and it could be even better than them!
On the fifth day after the documentary was completed, Jiang Chen paid Christopher 10 million US Dollar. Before he returned to the UA with the production team, Jiang Chen personally invited him to lunch.
During lunch, Jiang Chen naturally led the conversation in the direction of Hollywood.
"I've seen a lot of movies, but I don't know much about Hollywood itself. Can Mr. Nolan introduce me?"
"Mr. Jiang Chen is interested in investing in movies?" Christopher's tone carried a hint of surprise.
"The film industry is part of our pan-entertainment strategy, and I'm personally interested in sci-fi." Jiang Chen smiled.
"Warner Bros. has excellent scripts, actors, and directors. If you're interested, we can definitely cooperate in this area!" Christopher immediately began to sell his company to Jiang Chen.
Warner Bros., as one of the largest film and television entertainment companies in the world, had a solid foundation and didn't need investors as urgently as other small producers. Christopher, as a director who created a one billion USD box office for Warner Bros., didn't rely heavily on investors.
What Warner Bros. was interested in was Future Group's marketing channel, as well as the magical virtual reality system!
If virtual reality could be used in special effects production, or even film shooting, it would undoubtedly have a disruptive impact on the entire film industry. Warner Bros., as the first producer to use virtual reality technology, would leave its name in the history of film development!
With this in mind, Christopher's eyes looked at Jiang Chen with even more passion.
Whether or not they could grasp the opportunity of this era depended on this move!
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