Once the name Lingyu Technology was mentioned, most players who loved mobile games would instinctively think of those games with unique designs and outstanding gameplay. For example, I Am ATM, Fish Shooter, Dota Epic.
Inside the Lingyu Technology building in Wanghai City, Ling Zhongtian with a gloomy expression sat in front of his desk as he silently looked at the document on the table. The manager in charge of mobile game development, Qian Haiming, was sweating profusely with his head down as he waited for his boss to lecture him.
After a long time, Ling Zhongtian finally spoke.
"In one month, Dota Epic's ACU dropped by 10%, KPI plummeted by 17% … Is this the hen that lays golden eggs that you told me about? And I Am ATM, what was your project team doing last month? "Because of his anger, his voice was trembling.
ACU referred to the average number of concurrent users, KPI referred to key performance indicators. One was related to the vitality of the game, the other was related to the profitability of the game. But the report in front of him showed that the company's two most profitable mobile game projects were both rapidly declining.
It was still f * cking fine last month!
With a loud bang, Ling Zhongtian slammed the document in his hand onto the table. His lungs were about to explode from anger.
Qian Haiming, who was being scolded, was also full of grievance. He really couldn't be blamed for this.
He gulped, organized his words in his head, and explained to his boss in a small voice, "CEO Ling, this really can't be blamed on us."
Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip as he gradually calmed down the anger in his chest.
" , right?"
"Mhmm." Qian Haiming secretly breathed a sigh of relief that the boss could understand, but his mood was not good.
The company's two games were indeed profitable, and Dota Epic even achieved an impressive monthly revenue of 200 million. Although the results were somewhat exaggerated, it wasn't too far off.
But the problem was, Dota Epic had been in operation for more than a year, but there was no change in the gameplay. Different from PC games, mobile games were lacking in real-time interaction, which meant that it was difficult to increase user loyalty through social circles. It could be said that if a player didn't want to play a mobile game, the only thing that would make him feel heartache was the equipment and diamonds in the account, not the existence of friends in the game.
After last year's popularity, the number of active users of Dota Epic was gradually declining. However, Qian Haiming still had some ability. He led the project team to plan many exquisite activities, which could be considered to have made the KPI barely optimistic.
In the end, who would have thought that a highly acclaimed mobile game would appear out of nowhere and take a huge piece of the pie from the market.
Looking at the report on the table, Lin Zhongtian fell into deep thought.
As the CEO of a company, he naturally wouldn't be clueless about the mobile game that was at the peak of its popularity.
The massive amount of game content prevented players from getting bored with repetitive actions.
The real-time interaction ability was comparable to that of a PC game. When players played the game, it was as if they were playing an online game instead of a stand-alone game with a friend list.
What's more, it didn't even consume a lot of traffic?
Ling Zhongtian was so jealous that he wanted to curse, or rather, he had already cursed in his heart.
These three points were the bottlenecks of mobile game development. All the major mobile game developers were racking their brains to think of ways to overcome the three bottlenecks as much as possible in order to get a piece of the mobile game market.
Too much game content? Users saw a few gigabytes and were too lazy to continue. The game's requirements were too high? Users kept getting stuck, and if they were unhappy, they would delete the game. Too much traffic? Perhaps they would be happy if they couldn't move, but the users would definitely be angry, and the game wouldn't survive.
How to use a simplified program to include more game content while allowing the majority of users' phones to run without consuming too much traffic had always been a difficult problem in the industry.
Fortunately, a piece of software appeared out of nowhere and liberated a lot of programmers' inspiration.
That was Future 1.0.
By simplifying the algorithm, the phone's performance was increased by three times, and the power consumption was reduced by two times. This undoubtedly allowed them to pick up the creativity that was previously cut off.
Lin Zhongtian was also a person with great foresight. When he saw that the installed base of Future 1.0 reached new highs, he immediately issued an order to Qian Haiming to transfer talents from various departments to develop a "large scale mobile game" with high hardware requirements.
This idea was without a doubt insane.
Currently, there was no mobile game in the industry that could reach the level of a "large scale mobile game", although almost every manufacturer was bragging about themselves. Transferring a large amount of technical resources into a completely unknown market was without a doubt a gamble.
The reason why he made this decision was because he could vaguely foresee the development of the mobile game industry in the future.
With the emergence of Future 1.0, there would be a wave of mobile games with beautiful graphics and rich content that could rival client-side games to fill the gap in the current market. The living space of client-side games would be further squeezed, and the mobile game pie would only get bigger and bigger. What he needed to consider was how to seize the opportunity and eat more of this pie.
But before his ambition could be realized, he was hit in the head with a stick.
Future 1.0's ambition was not small.
Before he could even gain a foothold, he had already launched a mobile game that he developed and operated on his own, entering the mobile game market with great fanfare.
?
In the beginning, Lin Zhongtian didn't think much of it. Future Technology's "open game world", "sandbox-style game map", "the strongest freedom in history" …
Who didn't know how to brag? Which mobile game didn't brag to the skies before it was released? Not only did the players not believe it, even the people responsible for marketing didn't believe it themselves.
But when the game came online, Lin Zhongtian's face instantly turned green.
He had seen a lot of people brag, but it was the first time he saw someone brag and then fill in the blanks.
With the insane quality of the game, a good reputation, and the support of Future 1.0's user base, was no less impressive than Future 1.0's debut and once again became the hot topic of the media. Future Technology was once again in the headlines.
Without a doubt, had seized the opportunity and entered the market he was optimistic about.
"What's the result of your development?" Lin Zhongtian didn't scold Qian Haiming anymore but asked about the "masterpiece" in development.
Qian Haiming's expression was unspeakably bitter.
"It's generally developed and is now in the testing stage. But compared to … "
As the project manager, no one knew better than him what his project produced.
If the quality was about the same, he could still think of a way to add some gold to his project so that the boss would understand that they had indeed worked hard and had achieved a certain level of results. But after he personally played for a few hours …
Mhmm, he played for a few more hours. It was fun and he couldn't help but add money to expand a warehouse.
He had already lost.
"It's okay, use all of your abilities and creativity. Put more effort into the operation." Lin Zhongtian rubbed his temples and said tiredly.
"Yes, CEO Ling." Qian Haiming nodded and quickly left the office.
With his elbows on the table, Lin Zhongtian fell into deep thought as he stared at the report on the table.
He was already 50 years old. Even if his body was still healthy, the hair on his temples was already dyed with white. After starting his business for so many years, from a studio that was only ten square meters, he slowly developed Lingyu Technology with only a few people into the number one mobile game development company. This was the first time he encountered such a difficult problem.
What really troubled him was not the heaven-defying "New Era" itself, but the chain reaction it brought.
The mobile game industry was huge, unimaginably large. Even if Future Technology's appetite was great, it would be impossible to eat all of the cake. Most users wouldn't only have one game on their phone. Even if they lost the "large scale mobile game" market, Lingyu Technology still occupied a significant market share.
But with the emergence of this large scale mobile game, it would undoubtedly have a huge impact on users' consumption habits. The decline in profits of Lingyu Technology during this period of time had already reflected this problem.
For example, if you had a well-made game on your phone, would you spend money on a "small game" like Tetris? Even if you would, it would not be a lot.
Before, the mobile industry was in a state of fragmentation. Everyone had their own games, but no one company's game could reach the level of "unifying the world".
But now, this game seemed to have appeared.
Just like a flag, quickly unified the players who were already tired of the large number of repetitive mobile games. It completely overturned the user's perception that mobile games should have "monotonous content" and "poor real-time interaction."
With the birth of this mobile game, it shouldn't only be Lingyu Technology that is having a hard time … Lin Zhongtian's fingers gently tapped on the table as he pondered.
Perhaps, it was time to teach this "rookie" a lesson?
With that in mind, Lin Zhongtian's eyes flashed with fierceness. He picked up the phone on the table and called his old rival.
"Hello, CEO Wang. Haha, how have you been? "
"Alright, enough with the small talk. Everyone's been having a hard time lately. Don't you think, we should do something … "
Discrediting, funding the development of hacks, digging holes in , hiring hackers to attack the server …
In order to protect their interests, there were many things they could do.
They just had to be careful not to be caught.
Lin Zhongtian hung up the phone with a sneer on his face.
He didn't believe that no matter how powerful Future Technology was, how many hands could it withstand?
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
