Chapter 766
Words:919Update:22/07/01 08:33:49
At the same time, at Ze Ling Studio.
On the sofa, Ning Xi looked at the studio's monthly financial report with a serious expression.
More than half of the three million yuan had been spent, and the studio was still in a negative state.
Gong Shangze's face was full of self-blame. "I'm sorry boss, marketing … I'm really not good at it …"
Although they had won a very valuable heavyweight award, the previous market had almost been completely taken over by Histoty, not to mention that they had been deliberately blocking their orders.
Ning Xi was naturally aware of this.
After all, design was not enough for a fashion studio. Development, design, production, and sales were all indispensable.
"Based on our studio's situation, although the exclusive store model has fewer intermediate links and high profits, the investment is too high, and the requirements for human resources are too high. It's obviously not suitable for us," Ning Xi said in a low voice.
Gong Shangze nodded. "Yes, the most suitable model for us now is still a franchise and distribution model, and the most important prerequisite for this model is that our brand must have a convincing reputation!"
Otherwise, who would choose their brand for distribution and agency?
Before this, they had already taken the most crucial step to prove their strength.
What they had to do now was to show their strength and attract agents.
"So, what we need the most now is a heavyweight enough to advertise our brand … Sigh, it's a pity that my reputation is too low now, or else I could save a lot of advertising fees ~ Shangze, do you have a suitable candidate?" Ning Xi sighed and asked with her chin in her hand.
For example, how did ancient clothing become popular? A certain favored concubine or even empress or empress dowager in the palace would wear a certain material and style of clothing, stunning everyone at a certain state banquet, and then it would quickly become popular, from the nobles to the common people …
This was the celebrity effect.
Gong Shangze hesitantly said a name, "Qin Shengyue."
"Qin Shengyue …" Ning Xi murmured. She immediately knew who Gong Shangze was talking about.
One of the very influential socialites in the imperial capital. She had multiple identities such as model, famous blogger, publisher, and clothing retailer. She had her own column in the country's most authoritative fashion magazine, "FA". Her name could be said to resound like thunder in the fashion industry, and it would not be an exaggeration to say that she was a fashion vane.
If he could gain her favor and let her wear Ze Ling's clothes during this Fashion Week … the effect would definitely be better than any celebrity or actress.
The most important thing was that Ze Ling was making a high-end brand. The starting point of the brand must be high enough. If the target audience of the brand was small stars or even internet celebrities at the beginning, it would be very difficult for the brand to improve in the future.
This step was extremely important.
"However, if we can think of it, others can naturally think of it as well. There must be a lot of people looking for her this time. I tried to contact her before and even went to her company personally, but I couldn't even see her face …" Gong Shangze looked helpless.
"Don't worry. Focus on your design. I'll think of something else. If Qin Shengyue's method doesn't work, I'll think of something else."
After leaving Ze Ling's studio, Ning Xi drove to the company to look for her.
Sure enough, there were a lot of people waiting there to see Qin Shengyue. Ning Xi waited from evening to late at night. The people waiting around gradually lost their patience and left. In the end, she was the only one left. She still didn't see Qin Shengyue.
Originally, she just didn't want to give up and came to try her luck. It was expected that she wouldn't see her, so Ning Xi prepared to directly go home.
In the parking lot, after getting into the car, she was just about to start the engine when unexpectedly, there was an unexpected reward …
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