Xiao Zheng carefully analyzed Lu Qier's method of promoting the Phantom. In the show, a female host was extremely envious of Lu Qier's skin and temperament, so she took the initiative to raise a question about cosmetics. To this, Lu Qier very cleverly mentioned the brand she had been using recently, and with the wonderful editing of the subtitle team, she typed out two huge words: Phantom.
Humans worshipped idols, especially an international-level singing queen like Lu Qier, who was at the pinnacle of the trend. Men, women, old, and young all fought to imitate her. In just a short morning, with Shen Han's marketing methods, the keywords "Lu Qier's Phantom" appeared on all major websites and Weibo. The number of searches also skyrocketed. Just as he was wondering how Lu Qier's influence was so great, Xiao Zheng learned that this was Lu Qier's debut on a variety show. Not just domestically, but even overseas fans went online to watch it. Her influence spread like wildfire. To this, the production team gave Lu Qier face. Not only did they cooperate with her to promote the Phantom, but they also did a big feature. This was a high level of treatment that ordinary celebrities could never receive.
In just three days, the discussions about the Phantom continued to ferment on the Internet. Even many famous celebrities were very interested in this brand of cosmetics that Lu Qier had meticulously promoted.
At this time, Shen Han took the opportunity to release the promotional video that had just been completed through all major television stations and websites. And Xiao Zheng, who had not followed up on the advertisement, couldn't help but slam the table and jump up after watching the minute-long high-quality advertisement. He said angrily, "F * * k! Are you trying to turn the advertisement into a series? I want Lu Qier to be the most glamorous side. How can you film such an ordinary side of her? "
"Bad image quality? Bad taste? Or did you fail to capture Lu Qier's charm? "Tang Ming lit a cigarette and asked calmly.
"It's all good. It's all very exciting, "Xiao Zheng said in distress. "But Lu Qier is an international superstar. What's the difference between her and an ordinary person if you film it like this? Even so, she can't maximize her influence and celebrity appeal to the maximum. "
Tang Ming smiled and held up the tablet. "The original advertisement was five minutes long. Because there's still a week before the Phantom's release, we thought of a compromise and cut the advertisement into three parts. With ordinary life, hard work, and fame as the main line, then with Phantom as the core, it connected seamlessly. Look, in today's advertisement, we only showed the true face of Phantom at the end of the advertisement. This is the effect we want to achieve, to make the audience curious. Pique their interest. "
Xiao Zheng didn't understand this kind of marketing strategy. He just lit a cigarette and said, "Will this be effective?"
Shen Han smiled and said, "The number of online searches has already exceeded ten million. Second only to Lu Qi 'er. Many netizens have written thousands of letters asking for the next advertisement. "
"F * ck. These idol-chasing idiots, "Xiao Zheng jokingly scolded. "Is the advertisement really that good?"
Shen Han smiled and said, "That's because you're close to Miss Lu Qier, Mr. Xiao. That's why you don't feel that way. It was not easy for an ordinary citizen to meet Miss Lu Qi 'er. It's not a bad choice to quench your thirst by watching advertisements. "
Xiao Zheng was slowly convinced by the two of them. He glanced at the bill and said, "I only found out today that you guys actually spent USD 1,000,000 to shoot this advertisement. Isn't it a little too much? "
"It's quite a lot," Shen Han explained. "For a normal product advertisement, a few hundred thousand Hua Xia dollars can solve the problem. Even if it's an international first-tier brand, spending this amount for an advertisement is a little extravagant. But the reason why we did this is because we didn't just shoot in Mingzhu's old alleys. We also specially flew to Hollywood. For this, Miss Lu Qi 'er even invited a few Hollywood stars to participate. She didn't take any acting fees and only gave them a symbolic red packet. "
After a pause, Shen Han said solemnly, "For this advertisement, Miss Lu Qi 'er has put in a lot of effort and put in a lot of effort."
Xiao Zheng smiled and said, "How can we not do our best when we're friends?"
But in his heart, he thought, 'Looks like I can't run away from a barbecue.'
After the meeting in the office, Shen Han and Xiao Zheng went out for lunch. Xiao Zheng stayed in the office to watch the so-called trilogy of advertisements. The first one was about the ordinary Lu Qi 'er. The second one was about her entering the entertainment industry and fighting hard. She brought her first cosmetics, Phantom, with her. No matter how high-end the cosmetics used by others were, as long as she went out to perform, she would only use this one. In the second advertisement, Phantom's appearance time increased by a lot. Moreover, every appearance would show the charm of this cosmetics in a different way. It could be seen that the director and the film crew had put a lot of thought into the script. As for the third advertisement, it was about Lu Qi 'er walking the path of popularity. She also specially invited a few Hollywood stars to appear on the screen, showing the colorful Hollywood style to the audience. It achieved the effect of eye-catching.
It could be said that not only was this advertisement grand, but it was also very interesting. It also described Lu Qi 'er's path to fame to a certain extent. It was inspirational and full of visual effects.
Even a man like Xiao Zheng, who wasn't interested in the entertainment industry, felt that this advertisement was quite good. After it was released one after another, it should be able to achieve a shocking effect.
Ding dong.
Suddenly, he received a message on his phone. It was from Blue Heart.
As soon as Xiao Zheng opened the message, he was shocked by the content of the message.
"Do you have the finished product of Phantom?"
Just from the content of the message, Xiao Zheng could imagine how bashful Blue Heart must have been when she sent this message. As the dignified Vice President of Xin Ao, she actually cared so much about one of her company's products.
Which woman didn't want to be beautiful?
Xiao Zheng made a call and said with a smile, "Not yet. Do you want it? I'll get someone to go to the warehouse and get a few for you? "
"That's fine." Blue Heart's gentle voice sounded. He said with slight embarrassment. "I just saw that it's so popular on the internet. My friends are all waiting for the product to be released to buy it. I just wanted to ask if you have it here. "
"It's already spread offline?" Xiao Zheng said proudly. "It seems like our overseas department's work is going very smoothly."
"It's quite successful." Blue Heart smiled. "Director Lin and I discussed it in a meeting. After the first batch of Phantom's products is released, we'll basically be able to recoup our costs. Moreover, we predict that this year, Xin Ao's profits will explode. "
"Then won't I become a top contributor to Xin Ao?" Xiao Zheng joked.
"Of course." Blue Heart seemed to be even more excited than Xiao Zheng. She slightly raised her voice. "When you succeed, you have to treat me to a meal."
"Of course." Xiao Zheng said with a smile. "I'm just afraid that Director Lan is so busy and won't have time," Blue Heart said.
"I have time every day. I'm just afraid that Mr. Xiao will be too busy and won't have time to treat me."
Hearing this, Xiao Zheng couldn't help but smile evilly. "Open the door."
"Ah?" Blue Heart's voice trembled on the other side of the phone. Then, there was the sound of intense footsteps. The door opened.
When Blue Heart opened the door, she saw Xiao Zheng standing there with a smile.
"I'll treat you right now. How about it?" Xiao Zheng looked up and down at the happy yet nervous Blue Heart, a playful smile on his face.
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