Xiao Zheng had long known how cruel the capital of all evil was. Even if Sophia had a huge influence in Jefferson, the other shareholders were not fools and would not make a losing deal for no reason. Therefore, the cooperation between Xin Ao and Jefferson was led by Sophia, but whether it could be profitable or not still depended on Xin Ao's operation and the specific implementation of the overseas department. After all, besides helping Xiao Zheng, Sophia also had to be responsible to the board of directors and shareholders. Otherwise, who would be willing to take out money for her to squander?
Shen Han pushed up her flat glasses, picked up a proposal, and said, "Mr. Xiao, I've drafted a preliminary marketing plan. If there are no major problems, I'll draw up a detailed plan according to this outline. "
Shen Han was the top marketing manager of Xin Ao. Her work experience in this area was far beyond the two men present. Xiao Zheng knew that as a leader, he must have the ability to judge people and use them. He must not pretend to know what he did not know, and he must not interfere with the work of his subordinates. Otherwise, he would end up in a situation where he spent the money but failed to get the profits.
Xiao Zheng took the proposal. After a few glances, he felt a headache. He shook his head and said, "You have experience. Do as you see fit."
"Okay." Shen Han nodded and then asked hesitantly. "Mr. Xiao. The so-called marketing, in the end, is spending money to create momentum and do publicity. Therefore, I need a specific marketing amount to draw up a detailed plan. "
"50 million." Xiao Zheng smiled. "It's the information age now. Marketing is too important for a product. Moreover, we are doing international cooperation. Besides, we must seize the overseas market, and we must not underestimate the domestic market. "
Shen Han nodded and said, "I'll try my best to spend every penny wisely."
"Not try your best, but definitely." Xiao Zheng smiled. "This is just the first wave of promotion. When the product is officially launched, we need to add a second sum of money for comprehensive promotion. Let's strive for success in one shot. "
Shen Han nodded and said, "According to the current market situation, whenever a new product is launched, packaging and promotion are inevitable. Among them, the choice of spokesperson can make the promotion more effective. "
"I know." Xiao Zheng nodded and asked. "Which celebrities do you think are more suitable to endorse our products?"
"Our products are targeted at young women. They are between the ages of eighteen and thirty. Therefore, it's best to find a celebrity with a wide range of influence within this age range, "Shen Han said very professionally.
"How's Lu Qi 'er?" Xiao Zheng teased. "She has a huge fan base all over the world. Moreover, she was a teen idol. His influence should be big enough, right? "
Shen Han's expression stiffened slightly. She then explained helplessly, "Of course they have enough influence. And we can use the big shows and events she attends for product placement. She believed that with her reputation and status in the industry, the TV station and the organizers would fully cooperate with her. It's just that — "Shen Han paused for a moment before continuing helplessly. "As far as I know, Shen Han's endorsement costs at least 10 million USD. Other than doing ground and online promotions, it's very difficult for us to squeeze out this endorsement fee. "
"Then sign a contract with her in the form of dividends." Xiao Zheng smiled.
"That's against the rules," Shen Han said awkwardly. "It's rare for celebrities to sign a contract with dividends."
"Are you dumb?" Tang Ming glanced at Shen Han and teased. "Others definitely can't. But with our Mr. Xiao and Lu Qi 'er's relationship, not to mention dividends, even if they don't want the endorsement fee, it won't be a problem. "
Shen Han was slightly stunned. She immediately thought of the close relationship between Xiao Zheng and Lu Qi 'er. She could not help but nod and said, "As long as Lu Qi 'er is willing to endorse our products. I believe that our first overseas project will exceed everyone's expectations. For the company's profits. "
"Let's do that," Xiao Zheng said with a smile. "I'll contact Lu Qi 'er. You'll be mainly in charge of the marketing plan. Once the product is launched, it'll be time for us to conquer the world! "
Shen Han was also a little excited by Xiao Zheng. Her pretty face blushed as she said, "Don't worry, Mr. Xiao. I'll definitely complete the task!"
* Knock knock. *
The three of them were in the middle of a high-ranking meeting when someone suddenly knocked on the door of the conference room. Tang Ming got up to open the door, but he was shocked by the woman standing at the door. He hurriedly took the initiative to greet him, "Boss Lan, why are you here?"
Blue Heart had a gentle smile on her face as she said apologetically, "There's something I need to discuss with your Mr. Xiao."
Xiao Zheng also stood up and said, "Chief Lan, come in and have a seat."
After entering the meeting room, Blue Heart said apologetically, "I hope I didn't interrupt your meeting."
"It's fine. In any case, we've pretty much finished talking." Xiao Zheng personally pulled out a chair for Blue Heart. "What can I do for you, President Lan?"
Normally, as the CFO, Blue Heart would definitely keep the higher-ups of the company a secret. But this time, it was extremely helpful to Xiao Zheng. It was like a pie falling from the sky. At that moment, she did not care that Shen Han and Tang Ming were present. She took out a document and said with a smile, "Mr Xiao, here is a document. All you need to do is sign it and get CEO Lin's approval. You will officially become a shareholder of Xin Ao. A percentage. "
Blue Heart spoke happily, but Shen Han and Tang Ming immediately exploded in anger.
A percentage?
It didn't sound like much, but it was shares worth 30 million!
Xiao Zheng had only been in the company for half a year. He had only been the head of the overseas department for less than a month. CEO Lin had actually given him a percentage of shares. This was not just a matter of being generous or not. Rather, it was a matter of absolute trust in Xiao Zheng!
"En. No problem. "Xiao Zheng pretended to be indifferent. He smiled and signed the document. Then, he stood up and shook hands with Blue Heart. He took the opportunity to scratch Blue Heart's soft palm. "Thank you, President Lan. I'll treat you to a meal when I'm free. "
His palm hinted that he would treat her to a meal tonight.
Blue Heart smiled knowingly. However, she was too embarrassed to show it in front of outsiders. She maintained her composure and said, "Mr Xiao, I won't disturb you any further."
After saying that, she stood up and left the meeting room, politely closing the door.
"F * ck!"
After Blue Heart left. Tang Ming immediately moved closer to Xiao Zheng. His eyes were extremely red as he said, "This is too much! This is too unfair! "
Shen Han said with a tinge of jealousy, "I've been in Xin Ao for many years. However, I haven't gotten a single cent. "
"What? You want to fight with me for shares?" Xiao Zheng said with a serious expression. "I'm your boss. Do you still have me in your eyes? "
Tang Ming curled his lips and said, "That's right. You're not only our boss. You're the boss of the entire company. After all, you're the CEO with shares … "
Tang Ming's tone was filled with jealousy.
"Don't talk nonsense. Go and work. " Xiao Zheng waved his hand. He was done showing off, so he didn't continue to provoke these two little brothers and sisters who worked with him.
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