Qiao Qiao said that every time Lu Qier participated in an event or recorded a program, she would announce the location of the event a day in advance and select the fans accordingly. On one hand, it was to satisfy the fanatical fans' desire to see their idol, and on the other hand, it was easier to control the number of people to ensure that the event was carried out safely.
In view of Lu Qier's popularity in the United States, Jojo's first scheduled activity was to record an interview with the largest television station in the United States to promote Lu Qier's new album.
From the hotel to the television station, the entire journey took about an hour. Qiao Qiao and Xiao Zheng accompanied Lu Qier in her private car the entire time. In front of them was a black sedan leading the way, and behind them were five sedan escorts, forming a huge security convoy.
"This is our first interview since we came to America. Qi 'er, your attitude must be serious. In the car, Qiao Qiao browsed through the contents of the interview while reminding Lu Qier.
"En. I know. "Lu Qi 'er nodded. As the first battleground for her rise to fame, Lu Qier naturally attached great importance to the American market. In fact, 80% of her album sales came from the United States. If she offended the American market, her album sales would plummet, and it would be difficult for her to surpass the legendary sales of her previous album.
In fact, Lu Qier was the new Heavenly Queen of the world. Whether it was her image, temperament, or her ever-changing style, she was destined to become the new generation of superstars in the music industry. However, compared with the United States, which protected copyrights, Hua Xia's record sales were no longer as glorious as they were at the end of the last century and the beginning of this century with the vigorous development of the Internet and the weak awareness of copyright. Not to mention creating and passing, they might not even be able to earn back their costs. Therefore, as a popular singer in the music industry, the American market would be the largest sales area for Lu Qier's new album. Not Hua Xia, who was extremely popular and had many fans.
The two of them reviewed the contents of the interview. Xiao Zheng, who was usually restless, remained silent. He calmly looked out of the window. No one knew what he was thinking.
"Xiao Zheng, what are you thinking about?" Lu Qi 'er called out to Xiao Zheng three times, but there was no response. She could not help but push Xiao Zheng lightly and grumbled.
"Nothing." Xiao Zheng gradually came back to his senses and lit a cigarette. "Have you finished reading the interview script?"
"Yes." Lu Qi 'er nodded. "It's the same old pattern. There's nothing to see here. "
"It's better to be careful." Xiao Zheng smiled. "I heard that the media likes to catch people off guard and ask questions that aren't in the interview script to set traps for the guests."
"You believe that?" Lu Qi 'er curled her lips. "The so-called surprise of the media is, in fact, a lot of the time, it's a request from the celebrities."
"Is there something wrong with these celebrities?" Xiao Zheng raised his eyebrows and asked. "Causing trouble for myself?"
Seeing that Xiao Zheng asked such a simple question, Siqiao couldn't help but smile and said, "I'm not trying to make things difficult for you, but to make my presence known. Think about it, when a third-rate celebrity falls in love, gets married, or even meets his parents, the paparazzi will mostly focus on the A-list celebrities. Who would have the resources to track down a third-rate celebrity? Since there's no one to publicize their current situation and news, the celebrities naturally have to find their own channels. "
"You've really put in a lot of effort." Xiao Zheng took a drag of his cigarette and clicked his tongue in wonder.
With a tactful smile, Qiao Qiao slowly explained, "The most important thing for a celebrity is attention. Especially those who don't have any works and only rely on hype to become famous. They also need a lot of exposure. If there's no news, who would take the initiative to pay attention to them? "After a pause, Qiao Qiao proudly said. "After all, not everyone is as talented as our Qi 'er. She's the one who single-handedly produced her album and has a wide reputation around the world. Her support group is all over the world. As long as she says a word, there will be countless fans chasing after her. "
Xiao Zheng rolled his eyes at Qiao Qiao and slowly asked, "Sister Qiao Qiao, is there anyone like you who sells melons like this?"
Qiao Qiao slightly restrained her smile and said, "What I said is the truth. Qi 'er is indeed the most popular female celebrity in the entertainment circle today. Even in Hollywood, there are many big stars and big directors who throw olive branches to her. "
"I believe that." Xiao Zheng nodded and said with a deadpan expression. "But Qi 'er, you can't just casually accept some shoddy movies. Don't easily use your popularity to make a movie without fully understanding the role. This will only bring you harm and no benefit. "
"Don't worry." Lu Qi 'er smiled. "I don't lack money, and I don't have time. I won't consider making a movie in the short term. "
"En." Xiao Zheng smiled and changed the topic. "But with your stage experience, you can still do the advertisement."
Hearing Xiao Zheng's words, Qiao Qiao's eyes flashed with a trace of vigilance. She probed, "Mr. Xiao, don't tell me you want to invite Qi 'er to be your Xin Ao's product spokesperson?"
"Huh? Qiao Qiao, how do you know what I'm thinking? Don't tell me you don't have a worm in your stomach? "Xiao Zheng continued after resolving the embarrassment of being exposed. "Qi 'er. You and our Xin Ao can be considered to have cooperated once. As the saying goes, the first time is unfamiliar, the second time is familiar. With our relationship, you won't refuse my invitation, right? "
"Of course not!"
Without waiting for Lu Qi 'er to speak, Qiao Qiao seriously said, "Mr. Xiao, do you know what kind of advertising resources Qi' er has? All of them are the world's top luxury goods! The endorsement fee for a commercial is at least 10 million USD! Do you think Qi 'er will easily accept some unknown endorsements? "
Xiao Zheng felt insulted by Qiao Qiao. With a straight face, he questioned, "I don't like what you just said. What do you mean by unknown endorsements? Our Xin Ao is also a star company in Pearl City, okay? Also. You can get 10 million in endorsement fees overseas. Shouldn't you take the initiative to lower the price in China? You are exporting to China and selling domestically. If the price is too high, aren't you afraid of losing the domestic market? "
Qiao Qiao felt that Xiao Zheng was simply pestering endlessly. Not only did he know nothing about endorsements, but he even wanted her to lower the endorsement fee. Just as she was about to end the boring conversation with Xiao Zheng, Lu Qi 'er curiously asked, "Xiao Zheng, what kind of products of your Xin Ao are suitable for me to endorse?"
Xiao Zheng beamed with joy and said, "Don't worry, I will absolutely not find some messy products for you to endorse. First, it will affect your image. Second, we will also waste our channel resources. "After a pause, Xiao Zheng continued. "You know that our Xin Ao is discussing cooperation with Jefferson, right?"
"Yes." Lu Qi 'er nodded with a smile. "You came to the US for an inspection, right?"
"That's right." Xiao Zheng smiled faintly and continued. "We are collaborating with Jefferson to develop a brand new brand. Cosmetics. You also know that women and children are the easiest to make money these days. Our Xin Ao doesn't have much experience with children, but we have some successful cases with women. Plus, Jefferson has a strong market share and your global influence. I believe that once the product is launched, it will be sold out. "
"Cosmetics." Lu Qi 'er tilted her head and thought for a moment before turning to ask Qiao Qiao. "Do I have any cosmetics endorsements?"
Qiao Qiao's expression stiffened and she whispered, "Yes. France's Lancome. "
"Help me reject it." Lu Qi 'er said without hesitation.
"Huh?" Qiao Qiao was shocked. "Reject it?"
"Yes." Lu Qi 'er nodded with a solemn expression.
Qiao Qiao hurriedly persuaded, "Qi 'er. The contract we signed with Lancome doesn't limit us to endorsing their products. Even if you want to help Xiao Zheng. There's no need to reject the contract with Lancome, right? "
In fact. For any big brand, their endorsement management was very strict. When their artists endorsed their own brand, they were not allowed to endorse the same type of products. On one hand, it would weaken the influence and promotion effect, and it would also confuse the brand. However, Lu Qi 'er was a global celebrity, so Lancome didn't restrict her endorsement rights when they signed the contract. Therefore, in Qiao Qiao's opinion, even if Lu Qi 'er endorsed two cosmetics at the same time, it wouldn't have much of an impact. After all, on one hand, it was a top global brand like Lancome, and on the other hand, it was a brand that hadn't been developed yet. Why would Lu Qi 'er reject the cooperation with Lancome for such an insignificant matter?
It was like picking up a sesame seed and losing a watermelon. It was not worth it.
"Endorsing two products at the same time will weaken the promotion effect." Lu Qi 'er smiled and winked at Xiao Zheng. "Your products have to be released soon. No one knows when I'll be out of luck. "
Xiao Zheng gave a thumbs up and said, "Good brother, you are loyal." He paused and said to Qiao Qiao. "Don't worry, if Lancome gives you ten million, I won't give a cent less."
Qiao Qiao said in annoyance, "This isn't about ten million."
"Weren't you talking about money just now?" Xiao Zheng asked in bewilderment.
Qiao Qiao saw that Xiao Zheng didn't understand the operation of the entertainment industry, so she patiently explained, "That's right. Based on the signing fee alone, it was indeed a matter of ten million yuan. But do you know that for artists, in addition to the signing fee, the promotion channel is also important? "Qiao Qiao paused and continued to explain. "Let me give you an example. Qi 'er signed a contract with Xin Ao. Are you confident that Qi' er can participate in the product commercials on TV? Even if you can, will it be on Star TV? Even if it is, will the TV ratings be high? For example, can Hua Xia go on CCTV, Hunan TV, or Zhejiang TV? Other than that, can Xin Ao provide Qi 'er with a high-class show? Lancome can. They can arrange for Qi 'er to go on the most watched TV stations in the world and provide all kinds of red carpet shows to increase Qi' er's exposure. They can carry out online and offline advertising. This is something that Xin Ao can't do. "
"So, do you think it's just a matter of ten million?" Qiao Qiao didn't know whether to laugh or cry. "Celebrity endorsement is far from as simple as you think. On the one hand, the product can use Qi 'er's popularity. On the other hand, Qi 'er can also get a lot of promotion resources from Lancome. This is complementing each other and bringing out the best in each other. "
"So that's how it is." Xiao Zheng nodded and said seriously. "No wonder big stars only endorse big brands. Third-rate stars can only endorse products that don't sound high class. So this is the problem. "
After a pause, Xiao Zheng couldn't help but smile and said to Qiao Qiao, "But so what? Qi 'er has promised me. Do you want her to be an artist who goes back on her word? This is a moral problem. It will hurt her image. "
Lu Qi 'er also cooperated with Xiao Zheng and said, "Yes, Qiao Qiao. Do you want me to be an artist without moral character? "
Qiao Qiao looked at the tacit cooperation between the two and shouted, "Do what you want. I don't care!"
The two looked at each other and smiled. They high-fived to announce their success.
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