The Situation Is Bad
However, Liu Tianyi didn't have any new sales information yet, but Fatty Lai saw the promotional advertisement from Doctor Kang's medical company! To celebrate the launch of Doctor Kang's rheumatism ointment and stomach remedy, anyone who bought Doctor Kang's weight-loss medicine, Golden Creation, rheumatism ointment, or stomach remedy during the event would be able to enjoy a buy one get one free event!
In other words, anyone who bought the above four medicines would be able to get a bottle of Doctor Kang's Golden Creation or Baitongxiao! Golden Creation and Baitongxiao, on the other hand, were also buy two get one free! In other words, anyone who bought two bottles of Golden Creation or two bottles of Baitongxiao, or one bottle of Golden Creation and one bottle of Baitongxiao would be able to get a bottle of Golden Creation or Baitongxiao!
This way, Fatty Lai's sales method was completely useless. Even if he lowered the price, they would only be buying one get two free. Not only was the price 1 yuan more expensive than Doctor Kang's medical company, but the choices weren't flexible either. The brand wasn't as old as Doctor Kang's medical company!
Under these circumstances, Fatty Lai was at his wit's end. Although the current price was still a distance away from the cost price, a product couldn't just be considered as the cost. He had to subtract the cost price from the wholesale price, and then subtract the marketing expenses. Only then would he be able to get the final profit. W Quan
W Quan
W Quan
But now, buying one get two free wasn't profitable anymore. He couldn't just let the pharmacies sell their products for nothing, could he? At the very least, he had to leave a certain amount of profit for them. Otherwise, who would sell their products?
Fatty Lai had expected this from Doctor Kang's side, but he couldn't do anything about it. He had to sell his stock at a low price because he had no other choice. The funds he had were only enough to pay the workers this month, and the new production line had been shut down a long time ago. W Quan
W Quan
W Quan
W Quan
Compared to Fatty Lai's difficulties, Doctor Kang's family was celebrating. After such a long time under Miracle Doctor Guan's pressure, they finally made a beautiful comeback and took back Miracle Doctor Guan's market share!
Although Jinchuang Medicine and Baitongxiao were consumables, it was impossible to buy them every day. A family would only buy them once or twice in a period of time. However, in a family, there would always be people who would buy Doctor Kang's weight-loss medicine, rheumatism ointment, special edition of Jinchuang Medicine, and special stomach medicine. The free gifts of these medicines were enough for the whole family.
In addition to Doctor Kang's strong promotion, not many people chose Miracle Doctor Guan's medicine company's products. Looking at the mountain of inventory, House Liu's face was full of worry! Most of the refunds from the distributors were paid by House Liu because Fatty Lai had no money left. All his funds were invested in building the production line.
However, no matter how rich the Liu Family was, their liquidity was limited. Faced with more and more returns, the Liu Family had emptied all of their assets. This caused some internal strife within the Liu Family!
The first to be unhappy was the second son of House Liu, Liu Tianli.
"Father, it's only a matter of time before Miracle Doctor Guan's medical company goes bankrupt. Why do we still have to invest in it? There's no way to get this money back! " Seeing that House Liu's assets were all gone, Liu Tianli, as the person in charge of the business, naturally objected.
"Tianli, this is nothing!" Liu Zhenhu shook his head. "You didn't attend the meeting of the noble houses. You don't know how important Lin Yi is to us. As long as Lin Yi comes back, everything will be fine. The money you lost will be earned back sooner or later!"
"Then what if Lin Yi doesn't come back? Even Fatty Lai said that he couldn't contact Lin Yi. Who knows where he went? " Liu Tianli said. "Father, that Lin Yi may be a practitioner, and he may be strong, but we don't have any practitioners. We only focus on business. If we go bankrupt because of this, then in the future …"
"Alright, Tianli, that's enough!" Liu Zhenhu waved his hand. "There are no practitioners now, but that doesn't mean there won't be any in the future! I think Jing Jing is a very good seedling. I heard that Miracle Doctor Lin is also an alchemist. If he manages to refine a Foundation Establishment Pill, we can get one for Jing Jing. When Jing Jing becomes an expert, our Liu Family will really rise to the ranks of the Cultivators Association. This is the foundation for us to establish ourselves in the future! "
"…" Liu Tianli still wanted to say something, but he gave up after hearing his father's words.
"Tianli, there's a saying you have to understand. Helping someone in a time of need is something they'll remember for the rest of their life, but the icing on the cake can only be exchanged for temporary benefits …" Tianyi said. "Miracle Doctor Lin isn't back yet, and if we help Fatty Lai now, Miracle Doctor Lin will definitely remember our kindness. But if we don't do anything now, then … Heh heh, House Yu used to be such a powerful existence, but now they're either dead or crippled, leaving only the crippled Yu Kun and his cousin Yu Haitian to take over House Yu. House Yu's assets are enough for them to live a rich life, but it's impossible for them to become a noble house again. "
Liu Tianli's expression was a little uncertain, but since his father said so, he nodded. "Alright, but we don't have much money left. If this continues, we won't be able to hold on much longer …"
Liu Zhenhu didn't care about the family's wealth, but he knew how serious the situation was after hearing Tianli's words. He sighed. "Jing Jing, what do you think?"
"We'll bet everything we have on this." Liu Jinghan said after some thought. "We don't have a way out. We can either retreat now or hold on till the end. Once Lin Yi makes a comeback, he won't mistreat us."
"But … What if he can't make a comeback?" Tianli asked.
"Then we'll just start from scratch …" Liu Jinghan shrugged. "Dad, don't worry. If we really lose everything, then we'll start all over again!"
Tianli nodded. Since his daughter said so, he could only continue to support Fatty Lai.
The wholesale price was very high at the beginning, and now that the price was lowered, even if the distributors didn't return the goods, House Liu would still have to compensate the distributors with a large amount of money. Fatty Lai couldn't take out this amount of money because he had invested all his money into the new production line and factory building. Only House Liu, as the distributor, could take it out temporarily.
But as more and more people returned the goods, not only House Liu, but even Fatty Lai was starting to panic!
Although Miracle Doctor Guan's medical company had its glory days, it was still too inexperienced. How could it compare to the old Doctor Kang's medical company? There was no doubt about the outcome of this market war. Doctor Kang would be the winner!
Fatty Lai's days felt like years, but he gritted his teeth and persevered. He believed that as long as Lin Yi came back, all the problems would be solved.
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