America.
Estee Lauder Headquarters.
Several marketing directors and CEOs were sitting in the company's conference room. At this time, they were watching a video about the Datura's new product launch.
After watching it, the CEO pressed the pause button and crossed his hands on the conference table. He looked at the company's backbones and department managers.
He asked, "What do you want to say? I feel that the new Datura product is a serious threat to our market. "
At this time, the planning director said, "CEO, I don't think it's as amazing as the video shows. First of all, the process of them asking someone to test it can be processed and then broadcast. Maybe it's not a live broadcast at all. It's already recorded. Maybe the effect isn't as good. "
CEO: "What if it's true?"
Before the planning director could speak, the R&D representative said, "If it's true, then it's a fatal blow to us. But we don't have to worry too much. Maybe they're going for a high-end product and won't squeeze our market."
CEO: "Do you think we're low-end? Our product pricing is the top three in the world of cosmetics. It's already one of the top luxury products. Marketing director, what do you think? "
The marketing director said seriously, "If this Datura product is really like this, we have to first wait for their quotation. If their price is similar to ours, I'm afraid we will have to face the situation of lowering the price of all our products. Otherwise, we will be squeezed by the new Datura product."
The R&D representative said, "I think it's unnecessary to worry now. First of all, the Datura product hasn't been released yet. We don't know how effective it is. Even if it's really good, their product might give us some space. We still have skin whitening creams, hydration creams, and other hot products that don't conflict with them. "
CEO: "But there will still be an impact on the stock market, right?"
Everyone nodded. "That's for sure, but the impact won't be too big. Let's wait for the new product to be mass-produced or priced."
At the same time.
France, Lancôme Headquarters.
At this time, all the company's executives were in a meeting. A marketing director quickly knocked on the door and rushed into the conference room, panting. "CEO, look at the Datura product launch video."
"What's wrong? Why did you rush in like this? Where's your basic manners? "
"You should look at the video first. Datura Studio's new product is skincare cosmetics! The only thing we specialize in is the 'genetic cell', the little black bottle, and it might become a direct opponent. "
The CEO and other executives were puzzled. At this time, the marketing director quickly connected his phone to the Bluetooth of the projection device and opened a video of Mandala Studio's press conference.
On the screen, the process of using three different skins was clearly shown.
After watching it, one of the higher-ups blurted out, "Is this video real? Are you sure it's not a special effects prank? "
"It's from Mandala Studio's official website. I can't be wrong." The marketing director said, "Skin Restoration has pushed the skincare industry forward by at least a few decades! At least for our little black bottle's genetic cell technology, it's completely overpowered! "
Needless to say, all the higher-ups present knew the seriousness of the matter, and all of their faces were solemn.
"This can't be real, right? How could there be such black technology in this world that could repair the skin? There must be special effects in the video. I don't believe their products are so good and heaven-defying. "
The marketing director: "Let me remind everyone, Mandala has developed anti-cancer drugs before. A 20ml bottle was sold for a sky-high price of 3 billion USD. This is enough to show that they have outstanding breakthrough technology in the field of biological cell technology. This time, they specialize in the field of biological cell skin care. It's not surprising that their technology is better than ours."
At this time, a director asked in confusion, "CEO Peggy, why didn't you acquire Mandala when you knew they had technology in the field of biological cells?"
The other directors were also a little angry, and they were somewhat suspicious. "That's right, what's the marketing research and venture capital department doing? If we bought Mandala, it would be enough to shake off our old rival, Estee Lauder, and stabilize our position as the leader of the makeup industry. "
The CEO smiled bitterly. "We contacted them during the auction of their anti-cancer drug. We even asked a Wall Street venture capital firm to inquire. But directors, I think it's not that the company doesn't want to acquire it, it's that we don't have the money."
"No money?" The directors frowned. "Is Mandala Studio listed?"
The CEO: "Not really."
The director: "Since it's not listed, we will decide the price."
The CEO shook his head. "We didn't meet the person in charge of Mandala, but we asked around Wall Street. Someone once offered 5 billion USD to buy 10% of Mandala's shares, but Mandala rejected it. There was also a proposal to buy out Mandala's shares, and someone offered 35 billion! Mandala also rejected it. Under this premise, if we want to completely acquire Mandala, we will need to offer at least 60 billion USD. Our entire L 'Oreal Group's market value is less than 100 billion USD. It's very risky to spend 60 billion USD to acquire Mandala. I'm afraid everyone here will not agree to this acquisition plan. At least 65% of the company's shares will be diluted. May I ask which shareholder is willing to sacrifice that? "
The directors in the audience were silent.
"Is Mandala worth such a high price?"
The CEO smiled bitterly. "They developed two anti-cancer drugs for five years, and one bottle costs 3 billion. What if they develop five bottles in the next five years? That's a terrifying amount of revenue. That's why Wall Street is very optimistic about Mandala's future. They see it as the Apple of the medical world. Perhaps it will represent the world's pharmaceutical companies and enter the world's top 10 list. "
The shareholders were speechless.
At this time, the marketing director who continued to understand this matter looked at the mobile phone headlines and said, "Everyone, five minutes ago, Mandala Studio had already made an offer. This time, their product is named 'Resurrection Series'. There are three levels. Gold bottle, 50ml, 1299 USD; platinum bottle, 50ml, 29888 USD; diamond bottle, 10ml, 68888 USD!"
Hearing this price, all the directors present breathed a sigh of relief.
Not only them, but Estée Lauder was also relieved.
It seemed that Mandala was going for the high-end route. The price was more than 10 or 20 times more than theirs. This way, they would not be on the same level as Mandala, and their losses would be reduced.
"Why are the prices of gold, platinum, and diamond so different?" A director asked curiously.
"It's related to the effect and treatment. According to the written information, the gold bottle needs three months of treatment. A gold bottle can only be used for half a month. According to the three-month treatment, we will need at least six gold bottles, which is equivalent to 7,700 USD. Platinum bottle for 50ml will be effective for one month. As for diamond bottle, the description says that the effect will be erased in three days. That's why the price is close to 70,000 USD. I think if this is true, our high-end market will be occupied. "
Both companies were having a headache.
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